Tag Archive: seo


 

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Easily build 25 UNIQUE backlinks to your pages every day! Sign up now and start generating quality inbound links to your site today! 

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Here Are All The Benefits You Will Get With SocialMonkee…

Build 750 Unique, DoFollow Backlinks to Your
Pages Every Month & Boost Your Search Engine
Rankings For a Low One-Time Investment of $7!

Building backlinks to your pages is an essential part of Search Engine Optimization (SEO). Backlinks will not only help your pages get found by and indexed in the search engines faster, but they will also influence rankings, so your pages are ranked higher and your site receives more traffic.

If like me you want your pages to rank higher in the search engines, then you should build backlinks to your pages almost every day. Link building should be an on-going process, and not just a one-off thing. That’s one of the reasons why I decided to create my own link building service: SocialMonkee.

With SocialMonkee YOU can build 25 new backlinks to your pages every day, and be part of a community that now counts over 100,000 members. SocialMonkee gives you access to the tools thousands of people have used to build backlinks to their site and boost their existing backlinks.

Our system has proven to be an effective link building solution, and today I want to offer you the opportunity to join SocialMonkee and be able to build 25 Unique, DoFollow Backlinks to your pages every day, for a low one-time investment of $7.

As a SocialMonkee Member you will be able to:

Submit 1 URL to 25 Sites Every Day
Create up to 25 backlinks to any page every day! That’s up to 750 new backlinks every month. Imagine being about able to create 25 backlinks to every single of your pages…
For Better Search Engine Rankings & More Traffic
Those backlinks will help your pages get indexed faster and get better search engine rankings, for more traffic, and more business. That’s exactly what any online business needs.

Boost Your Existing Backlinks
Boost your existing backlinks to get them indexed in a snap and pass on some link juice. Your Tier 1 backlinks will thus hold more value, which will result in higher search engine rankings.
Get Access to Link Reports & Statistics
You can keep a record of your backlinks and see if they have been indexed in the search engines or not. This is the best way to ensure that none of your links have been omitted by the search engines.

Submit URLs in a Snap With Our Firefox Plugin OR SocialMonkee Chrome Plugin
With our Firefox or Chrome Plugin you can submit URLs directly from Firefox/Chrome, without even having to log into the members area. The plugin will pre-populate the fields for you, making the whole process even faster.

All Sites on Unique C-Class IP Addresses
All our sites have their own domain name and are on unique C-Class IP addresses (from different servers), which means that all the backlinks you get are unique and made to last.

Earn 40% Commissions on Referrals
You can also earn 40% commissions on Silver and Premium referrals. All you need to do is to add your ClickBank ID to your SocialMonkee profile, and share your affiliate link…

And you can get all of this for a low one-time investment of $7… Getting started with SocialMonkee only takes a few minutes, which means that you could have your URL scheduled for submission within the next few minutes, and receive your first link report within 2-3 days.

Submit URLs in a Snap With The SocialMonkee Firefox Plugin OR SocialMonkee Chrome Plugin

 

 

JOIN HERE

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Everything you need to get high rankings on Google. Proven, reliable and tested:

 Get started now! It’s free

 

 

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 SEOprofiler offers sophisticated tools that help you to get your website on top of Google’s search results:

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Powerful web page optimization tools help you to improve the rankings of your web pages on the result pages.
Up-to-date link building and link management tools that are fully compliant with the requirements of Google deliver more visitors to your website.
Comprehensive keyword research tools that help you to find the best terms for your business.
Full integration with Twitter and other social media sites enables you to protect your online reputation.
Next-generation website audit tool that automatically scans your web pages for potential problems.
Competitive intelligence tools that enable you to spy on the SEO campaigns of your competitors. SEOprofiler also offers a link disinfection tool.

Search engine optimization tools
Track your results

 

 

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SEOprofiler helps you to track the results of your search engines optimization activities:

Find out how your website is ranked for your keywords on Google, Bing and Yahoo in 68 countries.
Get actionable items so that you can invest your time as efficiently as possible.
Opportunities and alerts help you to locate the keywords that will deliver the best results.
Integrates with Google Analytics for detailed website analytics.

Custom SEO reports in your company design
Impress your boss and your clients

SEOprofiler enables you to create beautiful reports in your company design for your boss and your clients. Make a good impression:

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Fully customizable with your own logo, colors, headers and footers, etc.
You can send custom PDF reports, or you can offer your customers web-based reports.
The reports have no reference to SEOprofiler.
Your clients won’t find out that you use SEOprofiler to create the reports.

 

Try SEOprofiler now for FREE!

“There’s no better way to outplay your competitors.”

Read what other people say about SEOprofiler:

“SEOprofiler.com is a site that will make any webmaster’s day. There’s no better way to outplay your competitors.”
Review on KillerStartups.com

“I was recently searching for a reliable backlink report source and came across SEOprofiler. And, boy, am I glad I did! Not only was their site easy to use, but the intelligence it offered by way of its comprehensive report was worth it! ”
John Muehling, MobileHealthCareToday.com

“SEOprofiler was the exact tool I was looking for. I tried about 10 other tools that tried to do what SEOprofiler did 100 times better. After analyzing the data from the reports I made a few simple tweaks to my site and I moved up to the front page of Google.”
Greg Tampa, GregTampa.com

 

“SEOprofiler is great for site owners who are serious about their SEO efforts.”
Jeremy Moore, PCRepairShop.org

“One of the best things about SEOprofiler is the way it combines so many effective and essential SEO tools into one convenient location. With SEOprofiler, the expert can get everything he needs without having to run all over the place and the beginner can be sure he isn’t forgetting anything.

SEOprofiler is perfectly suited for managers, owners, and administrators of web sites who need to increase traffic to their sites. As far as SEO tools go, you would be hard pressed to find a more professional and more comprehensive one than SEOprofiler. We heartily give it a good four and a half stars out of five.”

Review on SEOsoftware.net

“Thanks for creating a great backlink manager tool. I was just using the one on [competitor] and their tool is far more limited and cumbersome. It dawned on me as I got frustrated that I should try your option. And it’s about to save me hours of work. So thank you!”
Eddy Salomon, InternetMarketingSmarts.com

“I was blown away by the simplicity of use, and information being given out.”
Jordan Kovats, TheSeoGuys.ca

“SEOprofiler is a great tool. I started using it a week ago and I find that the tools are high quality.”
Paolo Cappucci, Webhorizons.it

“ SEOprofiler has taken several very effective SEO tools and made them all available in one place. It is a powerful collection of tools for those seeking to optimize website traffic. […] Web site owners and managers who want to make use of SEO to increase traffic to their sites will benefit from SEOprofiler. ”
Review on AppAppeal.com

“I definitely believe my SEO efforts are more focused since using SEOprofiler.”
Linsey Knerl, 1099mom.com

“SEOprofiler is a cool service that allows you to get a lot of information about your competitors’ backlinks, rankings and AdWords ads.”
Nicola Deiana, the3dtechnologies.com

“I wanted to let you all know what a great product you have created. My company places permanent dentists in the United States and we were looking for a something to help us with search engine optimization.

We found your program online and have been very impressed with what it has done for us so far and how easy it is to use. We immediately took the programs recommendations for internal website changes and that has moved us up 30 spots for the search term we were looking for. […]

SEO profiler is very well thought out and well done. Your staff deserves praise, because it is simple and easy to use and allows anyone to improve their rankings. I want to thank you for what you have created and let you know I plan to continue with you all in the future. Thanks again and great job!”
Jeremy LaPine, CEO, BlueJayStaffing.com

“SEOprofiler […] can substantially improve a company’s SEO campaigns. In addition, the program offers detailed, aesthetically pleasing reporting features that are useful for displaying data generated by this software suite.”
Entrepreneur.com on NBCnews.com

 

Try SEOprofiler now for FREE!

More than 50,000 small and large businesses use SEOprofiler to get high rankings on Google.

 

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Generally, the more you spend, the better it works, especially when you spend your ad dollars on YouTube, Facebook, and Twitter.

 

Even money spent on press releases and rich releases can be ephemeral as they only exists online as long as you pay for them to live there. Again, they’ll work only as long as you pay.

SEO, social media engagement, blogger outreach, content marketing, and community engagement are ways you can — and do — build something for the future.ibm-selectric-typewriter-1961

The moment you stop paying rent on your online advertisements, you’ll be evicted — thus is the ephemeral nature of online advertising; if you invest in your community and develop connection, attachment, and encourage your friends, fans, and current customers by making them brand ambassadors, you’ll end up owning your own home and all the associated equity.

While a contextual text ad feels like SEO because shows up at the top of search results, it isn’t. The moment you stop paying, all the benefit goes away.

Even native advertising, with its focus on being “viral” and “sticky” mostly only exists as long as you pay — and, it’s always anchored to content, be it an article, photo, infographic, or video — at the end of the day, even native advertising depends on content marketing.

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My specialty is contend marketing, online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future

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LEARN and READ MORE HERE

 

 

 

 

 

 

CONNECT with the AUTHOR

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Chris Abraham

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.

 

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There’s nothing better than seeing first-hand the profitable results of your article writing. And it’s a “dream strategy” for many other reasons, too. Increase web traffic – With article marketing, visitors can constantly come to your website. Achieve massive publicity. Build your list of targeted prospects that want to hear from you right now Boost your reputation, credibility, and name recognition. Gain link popularity & Improve Search Engine Optimization (SEO) rankings. Create affiliate relationships and JV partnerships with highly influential web publishers.
However, one of the easiest, proven, most time-tested ways to attract new business and more traffic to your site is to become a sought after authority and gain expert status in your field.

 

 

Do You Want to Know How ???

Watch Video and See How Easy it Is!

To Learn More Click Here:

Magic Article Rewrite Program

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There’s nothing better than seeing first-hand the profitable results of your article writing. And it’s a “dream strategy” for many other reasons, too. Increase web traffic – With article marketing, visitors can constantly come to your website. Achieve massive publicity. Build your list of targeted prospects that want to hear from you right now Boost your reputation, credibility, and name recognition. Gain link popularity & Improve Search Engine Optimization (SEO) rankings. Create affiliate relationships and JV partnerships with highly influential web publishers.
However, one of the easiest, proven, most time-tested ways to attract new business and more traffic to your site is to become a sought after authority and gain expert status in your field.

Do You Want to Know How ???

Watch Video and See How Easy it Is!

To Learn More Click Here:

Photo credit: Sean MacEntee

Photo credit: Sean MacEntee

Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue.

What do the numbers tell us about the importance of SEO?

  • 54% of people come to a website from a search engine (source: Forrester)
  • 94% of search engine users click on organic search results (source: Search Engine Watch)
  • 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO)

So what are you waiting for? Here are 11 tips and tools to jump-start your SEO.

Learn & Read More At:

About the author

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  • Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

    His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.

    Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI. He also speaks at industry conferences and hold workshops on social media. Rob is a graduate of Colby College in Waterville, Maine.

 
There’s nothing better than seeing first-hand the profitable results of your article writing. And it’s a “dream strategy” for many other reasons, too. Increase web traffic – With article marketing, visitors can constantly come to your website. Achieve massive publicity. Build your list of targeted prospects that want to hear from you right now Boost your reputation, credibility, and name recognition. Gain link popularity & Improve Search Engine Optimization (SEO) rankings. Create affiliate relationships and JV partnerships with highly influential web publishers.
However, one of the easiest, proven, most time-tested ways to attract new business and more traffic to your site is to become a sought after authority and gain expert status in your field.
Watch Video and See How Easy it Is!

Article wriitten by

PageSpeedService

People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil. I have been designing and implementing SEO strategies since the mid-90s when SEO included lots and lots of directory submissions and quite a lot of compassion for people who were stuck on dial-up with PCs that could only deal with small, low-resolution monitors. Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art.

Google-Analytics1This was embarrassingly obvious when I attended Vocus’ Demand Success 2013 conference. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference. There were quite a few panels and presentations about SEO, it’s true, but none of the presenters who were discussing search were technologists. Their SEO expertise was limited to content: how to optimize content for Google using linking, surfing Google trends, keyword diversity, as well as a little bit about organization, structure, and maybe something about Google Webmaster Tools — however, you’re never going to get to the top of Google’s Hit Parade if you don’t understand that Google is well-past all the trickery and all the surfing and has finally been able to boil it down to the essentials: users must get what they’re looking for without needing to wait. Needing to wait? Yes. You can have the most perfectly-tooled website, wired for sound and optimized to within an inch of its life, and if the quality of hand-off from Google, which is optimized for speed, to your site, which may well be optimized for content, is slow — meaning your site’s a pig with tons of plug-ins, no caching, and living on an over-taxed shared virtual server in a discount data center that’s nowhere near the backbone of the Internet — then Google will always err on the side of speed — Google knows that all visitors always blame Google for any experience that’s not instantaneous and that it’s almost never Google’s fault — it’s almost always the hand-off to the target site the visitor chooses.

READ MORE AT:

About the author

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  • Chris Abraham
  • Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 78 the last time he looked.Chris is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. Unison is an integrated brand agency combining strategic, creative, and technology services to help their clients build and strengthen their brands.

    Chris recently completed a five-month contract with Reputation.com as Team Lead, Special Projects, in sales for their “Whale Hunting” team. Chris was one of two whale hunters tasked with closing clients for their high-end Picasso Online Reputation Management (ORM) and Executive Privacy products, from $10,000-$100,000/month campaigns for high-net-worth and high-profile individuals and Fortune 500 companies.

    Prior to Reputation.com, Chris ran his own digital PR and marketing company, Abraham Harrison, LLC, from Washington, DC, Portland, Oregon, and Berlin, Germany, with clients including: Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s Association, and others. Previous to starting AH, Chris worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.

    In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.

    Chris has taught blogging courses for the Writer’s Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University’s SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute’s Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet’s BNet.

    Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, studied French at the University of Hawaii, and studied German at both the Washington and Berlin Goethe-Instituts. In addition to the Huffington Post, Chris blogs for his own blog, ChrisAbraham.com, for Biznology.com, for Socialmedia.biz, and for MarketingConversation.com. Chris has written for AdAge’s DigitalNext and Global Idea Network blogs.

    Chris is indulging his mid-life crisis by buying a motorcycle and taking up the shooting sports including trap and target shooting with both rifle and pistol. Until he gets the novelty of gun ownership out of his system, you’ll find Chris in South Arlington, Virginia, right across the river from his beloved Washington, DC.

    Chris is president of Gerris digtial and director of social media at Unison.

    (Disclosure: I am a former employee of Reputation.com and they continue to sponsor my work)

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Want to get more out of the amazing content you publish online? Of course you do!

Writing guest blogs takes a lot of time to research the topic, write engaging content, provide images, and pitch to quality websites. My SEO team and I utilize a few different methods to repurpose our content creation efforts by reposting our external publications on our own blog.

Normally, posting duplicate content on your website is a bad idea. However, the following three strategies address the duplicate content issues and enhance your website’s user experience, RSS feeds, and email marketing.

Let’s use an article I contributed to Search Engine Watch a few weeks back, “Top Google Website Optimization Resources“, for this demonstration.

Benefits of Republishing Content on Your Website

Show off your content to your loyal website visitors

By posting your external publications on your own website, you’re allowing WordPress, or any other CMS, to display the thumbnail, an excerpt, and an article link on your website providing easy access to your amazing content. You spent a lot of time on your guest blog. This is a nice way to show your website visitors content you publish on other websites.

Notice on my blog that the SEW article is showing in my blog list.

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It also shows the article in my Recent Blog Posts list in the footer of my site.

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The excerpt might just show in the SERPs too. The screenshot below shows my main blog page with a snippet from a previous SEW article that I posted on my site using this method.

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Displayed in RSS feeds

Accessible by RSS Readers

Take a look at an RSS reader app I have on my iPhone. Notice the SEW article with Matt Cutts and his cats is showing when viewing my website’s RSS feed. Unless your followers were subscribed to every blog you publish on, they might never know about your content.

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Included in your email marketing

We don’t do as much email marketing as we should, but I do manage to get out a monthly email to my blog subscribers using MailChimp’s RSS-to-Email feature. I created an email template, don’t laugh, and scheduled the campaign to check my blog for new content on the 1st of each month using my RSS feed. MailChimp conveniently compiles the email and fires it off.

My blog subscribers get an opportunity to read the content I publish on other websites.

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3 Strategies for Reposting on Your Website

Method 1: Reference with a summary

Summarizing a publication is a great way to generate new content for your website while referencing the original publication. In the example below, I crafted a descriptive title, added an image of my news article, and summarized the interview from our local newspaper.

The nice part about this method is you can provide an update. In this case, our company had almost tripled in size in just a few short months.

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Method 2: rel=canonical

If you have multiple sites that you own or control and publish content that is useful to the users of each individual site, then this method is preferred. By including an rel=canonical tag in the head section of your page that links to the original source, you can control which property Google displays in the search results and obtains PageRank.

Search Engine Watch uses this method when republishing from sister publications like ClickZ, the Inquirer, etc.

Dr. Peter Meyers, a marketing scientist at Moz, wrote up a really great article that answers a lot of rel=canonical questions. If you find yourself confused, I advise checking that out.

Method 3: 301 redirect

If you’re struggling to find time to summarize your publications and are worried about confusing the search engines with the rel=canonical tag method, you can simply repost your article and apply a 301 redirect.

Some might argue that you are driving your website visitors away from your site, which you are. This might not be for everybody. I use this strategy for credibility.

Our web and SEO company is pretty small, so I find it advantageous to show my potential clients that I’ve been published as an expert on popular SEO blogs or mentioned in the news. I’ve landed a few accounts and speaking opportunities from external publications.

If you are a WordPress fan like me, first go out and install the Quick Page/Post Redirect Plugin developed by Don Fischer.

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Create a new blog post in your WordPress admin using the same exact content from your guest blog. Add your featured image, etc., just like a normal blog post.

Pro tip: Create a unique excerpt to increase your click-through-rate (CTR).

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Now here’s where the Quick Page/Post Redirect plugin comes in.

  1. Check “Make Redirect Active”
  2. Check “Open redirect link in a new window.”
  3. Decide if you want to Add rel=”nofollow” to redirect link (to pass link juice or not)
  4. Check “Show the Redirect URL below in the link instead of this page URL”
  5. Enter the URL of your guest blog post.
  6. Change the Type of Redirect to a 301 Permanent

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And finally, publish your blog post.

Bonus: Fetch as Google and Submit to Index (using 301 redirect method)

I’m not sure if this works as I’d hoped, but I was attempting to notify Google of new content that isn’t on my site using Google Webmaster Tools. Normally, you wouldn’t be able to fetch a page under a domain that you don’t have control over, but since I’m 301 redirecting my post, the fetch was successful and I was able to Submit to Index. Take a look at the screenshot below.

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I need to do some additional testing to verify that this works, but hey, it’s looking good!

Summary

By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google.

I tend to write more articles for other blogs than I do on my own website, so it’s a great way to show my clients and blog subscribers what I share.

Seeing that this is an RSS driven tactic, I’d be curious to see if you have any other uses for this application. Share your comments below.

 

LEARN MORE:

 

Matt Morgan

Matt Morgan

Founder & CEO Optimize Worldwide

Matt Morgan is the founder and CEO of Optimize Worldwide, a web design & SEO company based out of Northern California. Matt writes for numerous SEO blogs offering tips to help companies gain more online visibility in the major search engines through post panda/penguin website optimization, content marketing, and creative link building strategies. Offline Matt enjoys enduro motocross riding, networking with like minds, and hanging out with his wife Holly.

 

****Please post your comments relevent to the article..Thank You ****

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If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website. Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.

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10 DOLLAR SOLO ADS

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LIMITED TIME OFFER: Order our Weekly Service and receive up to 500 extra prospects per solo ad, so sign up now!

Step 1: Choose Your Ad’s Targeting Choose the type of people you would like your email ad sent to from our extensive list of demographic targeting categories. Click Here For A Complete List
Step 2: Enter Your Email Ad Into The Form Type the subject line and body of the email ad you would like your prospects to receive. Make sure to include your website address.
Step 3: Choose The Date You Would Like Your Ad Sent & Click Submit Choose the day you would like your email ad sent and click the submit button. We take care of the rest and we will contact you with a tracking page to monitor your email ad’s performance.

The 10DollarSoloAds Service is a sophisticated double opt-in solo email ad system that sends your email ad to thousands of fresh opt-in leads instantly. Just enter your email ad and click the send button and your email ad is on its way to thousands of fresh prospects.

If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website. Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.

Third Party Click Verification included free with every mailing.
Easy to use interface sends your email ad in two easy steps.
HTML or Text Ads can be sent with our service.
FREE 24 hour email support from                                  a member of expert support department.
NEW Feature! Specify exactly what day you would like your email ad sent.
NEW Advanced Targeting! Choose from hundreds of categories.
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Giant sequoia at Mariposa Grove, Yosemite (photo by JD Lasica)

Giant sequoia at Mariposa Grove, Yosemite (photo by JD Lasica)

Tips on optimizing your online presence by building links & making your content more valuable

Guest post by Rand Fishkin CEO, SEOmoz

I‘ve gotten to spend some time recently with folks who run small,  personal blogs. Many of them have asked me whether SEO, in particular link building,  is an activity they can take on to help grow their online presence.

I  sympathize with the challenges – from reading many of the guides and posts about link building, you could be forgiven for  feeling “in over your head” or that “only real businesses can do this  kind of stuff.”

This post is intended to provide answers  specifically targeted to organizations and individuals running their own blog, personally  or semi-professionally, on how to engage in activities that will draw in  links from other sites and grow your potential to rank in the search  engines.

Generic directories aren’t your best bet

1Thinking of spending a few dozen or a couple hundred dollars on a  generic directory listing like Yahoo! or Best of the Web? For personal  bloggers, my advice would be to save your money. These directory listings may provide some small amount of value, but there are dozens of  different activities you could engage in that cost less or have higher return on investment. Generics are also extremely unlikely to send you direct traffic, and what’s more, Yahoo! only lists 46  personal blogs now; it might be hard to make the cut.

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Not  worth the $299 for personal bloggers

Even directories like the  long-neglected Open Directory Project have  such long wait times, tough criteria and poor acceptance rates that  it’s barely worth submitting these days. There may be a few exceptions  here and there, but on the whole, I’d urge personal bloggers to shy away  from large, subject-agnostic directory sites.

Note: These generics may make sense for  larger operations and sites, depending on your goals.

Niche blog listing sites can be much more effective

2Don’t give up on directories or listing sites entirely. For personal blogs,  particularly those with a targeted niche, there are a lot of good places  to create listings or fill out a submission form. For example, here are some blogs in specific niches I’d encourage you to check out. You can find these types of  sites quite easily through searches, but looking at the link profiles of  other blogs in your niche that perform well in the search rankings can  also provide a lot of value.

You  can use search queries like “niche+blogs,” “niche+bloggers,”  “niche+blogs+list” at Google or Bing or try Yahoo! Site Explorer or Open Site Explorer –  plug in the blogs you’re most jealous of (or most similar to) and you’ll  often find a few dozen to a few hundred opportunities.

A few well-targeted searches can reveal hundreds of link opportunities

3Finding quality, targeted directories and lists can be a good start,  and may bring traffic as well as better search rankings, but if you get creative with your searches, you’ll often find even more specific and  sometimes valuable opportunities. Think of these queries on three levels: overall blog topic (similar to the suggestion above), category theme  (of or related to one of your primary, consistent topic areas) and  post-specific (related to an individual piece you’ve authored or are  considering writing).

For category  themes, you’ll want to identify a particularly strong category-focus on  your site. For example, my wife has a collection of posts about air  travel, and could find opportunities for links specifically to this  section or posts in them using queries like air  travel blogs suggest or air travel  resources. Don’t give up if you don’t find opportunities on the  first page of results. Dig deep. It’s often where you’ll find the best  opportunities.

You can also use this  tactic on individual posts – particularly those that tackle important,  controversial or high-demand topics – the kind that fit nicely into  resource collection lists.

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This  Labs tool can help make running the right queries easy.

Once you have a few posts or categories in  mind, leverage link  searches from this SEOmoz list, this  one from SEJournal or this  one from SELand. You can also use the Link Acquisition  Assistant from Labs and this free tool from  SoloSEO to help.

Answer questions in online forums / Q+A sites

4When you participate positively in  online forums, it often sends referrals to your site from those who  check out your profile. Many of these are nofollow (meaning they don’t  pass link value in the search engines’ eyes – more on this here),  but the traffic you receive from those who ask the questions or who  find value in your response can be useful – and earn you links.

As an example, for the past six months, I’ve been answering a question or two each week on Quora, a relatively new but well-regarded Q+A site focused on technology and startups. My answers page shows that I’ve left 77 total answers since April (~11/month) and  you can see the impact that has had on traffic back to SEOmoz:

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SEOmoz’s  traffic from Quora (past 30 days)

While not stellar, it has been building as the site grows and the answers get indexed by search engines and seen by more people. For personal  bloggers, spending a few hours each month contributing to 5-10 relevant  Q+A sites or forums can have a substantive impact on your traffic and on  links that you generate inside your community. It’s a great way to interact with those who, otherwise, might never stumble across your  site.

Some of the broad Q+A sites I  recommend looking at include:

  • LinkedIn Answers (particularly if you have a professional focus)
  • Yahoo! Answers (depends on your  topic – some areas are very low quality)
  • Wiki Answers (gets good search  traffic, but a less active intra-community population)
  • Facebook Questions (very new, but big possibilities for the future)
  • Askville (from Amazon, generic,  but large and well trafficked)
  • Quora (the above mentioned startup – currently has a tech/valley bent, but is growing and expanding fast)

Of course, you’ll also want to identify niche and subject-specific sites  where contributions can be made. A good example starting point would be  something like StackExchange’s  list of Q+A sites on their platform or using a list of communities  (e.g. ODP’s Math  Chats & Forums).

Submit your best work to relevant social portals

5If you have posts that you feel are especially brilliant, interesting and potentially “viral” (meaning  lots of web visitors will want to share them with others once they’ve  seen it), there are a number of portals that can help drive traffic and  attention through social “voting” or editorial review. A relatively  good list is here, but I’ll  also tackle some specific examples:

  • Kirtsy – a niche social site focused  on fashion, arts, style and family.
  • Care2 News – one of the most  popular niche social voting sites on nonprofit, environmental and  societal stories
  • Hacker  News – a very popular community around startups, technology and  entrepreneurship
  • Subreddits – Reddit has grown to become one of the most trafficked social sites on  the web, and they have categories (aka “subreddits”) for many topics

Just be aware that submissions should be  carefully considered. If you spam these types of sites with everything  you write or even a few inconsistent or irrelevant pieces, you can be  banned, downvoted or simply shunned by the other contributors/voters. The best way to know what to submit vs. not is to read the site’s top  pieces regularly and get a feel for what’s appropriate.

Use Twitter (and possibly Facebook + StumbleUpon) on every post

6While you should be cautious about submitting every piece you write  to social voting sites, there are fewer reasons to hold yourself back  from promoting everything your post on Twitter, Facebook and  StumbleUpon. In fact, may of your fans, friends and followers on  Twitter and Facebook may be surprised and disappointed if they don’t see a  stream of your latest content through those channels. While subscribing  via RSS or email are still quite popular, many folks use Twitter or FB as a  way to keep up with your content.

I do  strongly recommend that if you’re sharing via Twitter (in particular)  that you use a url shortener like bit.ly that captures and displays click-through data so you can measure an  improve (see my blog post on Twitter click-through rate for a more in-depth analysis of that issue).

stumbleupon-interests

StumbleUpon is bit different in  that you earn traffic from it based on the ratio of visits to “thumbs  up” received by those seeing your work. However, unlike a Reddit, Hacker  News or Digg, there’s no stigma or restriction on thumbing up /  submitting every post you create. Providing a good, relevant description  and careful categorization is a must, and there may be cases where the  type of site you’re running just doesn’t have the relevance to SU’s  audience. But, in many cases, regular post submission, at least on the  top 50 percent of your work, can make good sense and drive very nice traffic. SU gets smart about your site, their users and the  tagging/categorization system, sending only those visitors who have some  interest in your topic to the pages you submit.

Guest post strategically

7One of the most common pieces  of advice I see on growing one’s blog audience and links is to “guest  post” (a practice where one blogger creates content for another site and  earns readers, recognition and a referring link). This is, undoubtedly,  an excellent way to reach a new audience and create value for both  parties. However, like many common tactics in link building (blogrolls,  generic directories, reciprocal links), it can easily be abused.

The past few years have seen a bevy of low-quality guest posting submissions and it’s reached an extent where many  bloggers and sites that engage with them will publicly message that they  don’t accept guest posts. A must-read piece on this topic comes from Kelly Diels on ProBlogger – Guest  Posts: How-to, Where-to, Where-Not-To.

The only other critical piece of advice I have for thinking about  and choosing guest post options is to be strategic in your decisions  about your use of time and content. If you have an amazing piece of  content that could perform well, earn lots of traffic and links, it  could be a great move to use it on your own site OR guest post it on  someone else’s. To choose correctly, you need to weigh the potential  positives and negatives:

  • Is the content evergreen (meaning it will remain useful and valuable for a long time)? If so, you may want to favor keeping it on your site, as it can  continue to build value and earn links long after publication. If the  content is highly temporal, it could work well as a guest post, earning  you immediate attention, but not costing you as much in the long run.
  • Do  you have the content/value to take advantage of an inbound traffic rush? If you guest post on a powerful site this week and 5-10% of those  visitors check out your site, will they be inspired to stay, subscribe  and read more? If you’ve neglected your own blog and don’t have content  as powerful, compelling and interesting there as the guest post you’ve  just authored, you could be losing a considerable amount of the  potential value.
  • Have you guest posted on this site  before or have they linked to you frequently? When that’s the  case, the value of the link from both a new-audience-exposure and  SEO perspective may be diminished. Preaching to the choir has its use,  but it should probably be done on your own site. You want to branch out,  find new sites and audiences to connect with and not get stuck in the  same small community. The exception to this rule is when an extremely  large, influential site wants you to write for them regularly or  semi-regularly. If the New York Times travel blog is ready to host a fourth  article from you, don’t say no.

Finally, if you’re  considering guest posting or hosting guest posts, I can heartily  recommend My Blog Guest, a great  community resource/tool for making contacts on both sides.

Maintain a smart, detailed blogroll

8A long time ago,  blogrolls were similar to “following” an account on Twitter – if someone  interesting linked to you on their blogroll, you’d likely peruse their  site and link to them. Today, it’s rare for this reciprocation to take  place unless you’ve made your site stand out in some way. Blogrolls, in  the traditional sense (long lists of sites on a sidebar), are also less  useful from a user’s perspective, particuarly when no description or  segmentation is provided.

I’d suggest  for those leveraging blogrolls on their own sites and requesting  inclusion in others, a more robust, advanced and useful way. For  example:

blogroll-segmentation

An  example of a segmented blogroll with descriptions

By separating your blogroll into  sections/categories and providing descriptions of the sites you include, you can provide more value to those skimming for interesting links and  more context for those you mention. The second part of a good blogroll  is to be strategic in focus. Listing only the biggest and most-read  industry sources/bloggers likely won’t bring you as much potential  reciprocation as finding great niche bloggers with less traffic. These  sites may indeed see a few referrals or a link from you and check out  your site, creating the beginnings of a relationship or even a possible  link.

Don’t ignore traditional media

9As  bloggers, we often think of ourselves as separate from the mainstream  media world and worry that resentment may be harbored. But, in my  experience, traditional media often wants and needs blogs as sources for  inspiration, for quotes on stories and to help understand a new niche  or topic they’re writing about. There’s a number of good ways to engage  with the press to help your personal blog gain exposure:

  • Story sources: Services like HARO and ProfNet exist to help connect reporters to “experts” or amateurs  relevant to the stories they’re writing (good piece on a blogger’s HARO experience). However, connections aren’t limited to these portals alone –  by following reporters/journalists on Twitter and connecting/commenting  on their own personal/news blogs, you can often build a relationship  that will later result in a citation/link.
  • Comment on  mainstream media stories: Many bloggers are well aware of the  benefits of engaging with their fellow blogs and bloggers by leaving  comments, but fail to do so on traditional publications. It can be daunting to see hundreds or thousands of comments on a NY Times piece,  but it also means there’s tens of thousands of visitors perusing those  comments, and leaving intelligent, robust, useful replies and references  can be a substantive brand-builder and traffic driver.
  • Reference their content in your posts: Even mainstream media folks will  look at their traffic referrers and those writing about their work, and  if you add great value to the conversation, you could be a central part  of it next time. Just writing about topics that are getting mainstream  media attention in unique, interesting ways can bring links. For  example, in October, I wrote about a study  on traffic to advertising value that had received lots of press. My  critique was then picked  up by several other sources, including the Neiman  Journalism Lab at Harvard.

The  mainstream press may have financial troubles, but they still generate  an extraordinary share of time spent online. Don’t ignore them as an  opportunity to grow your site’s reach.

Don’t buy links or link “advertising”

Ads for Buying Links

Just  because the ads are on Google doesn’t mean it’s not risky.

10You’ll undoubtedly see banners, links and advertising like those above. I’d strongly advise you against using these  paid sources to boost your blog’s links. They tend to send very low and  low-quality traffic and are high risk from a search engine ranking  perspective. While Google  has, recently, been soft on link buying and manipulation, that’s  supposedly about to change, as the web spam team gets more resources (via  GG’s Head of Webspam at Pubcon). Risk isn’t the only reason –  there’s also opportunity cost. When you spend money buying or renting  links, you lose out on the potential of those resources to be spent on  other ways of earning links the engines will want to count. This post on  8  Ways to Buy Links Without “Buying Links” is a good start.

Attend local meetups & free events

11One of the most  obvious and enjoyable ways to earn links and branding for your blog is  to find local events and meetups for those in blogging, technology or  your particular niche, and attend. It can be overwhelming to go to an  event by yourself without knowing anyone first, so leverage Twitter and  your blog’s network to find folks who comment, read, run blogs or tweet  about your site and build those relationships online before you take  them into the real world.

Events on  Eventbrite

Several upcoming Seattle events via  Eventbrite

A few great resources for finding local events include Eventbrite, Meetup.com, LinkedIn Events and Facebook (but beware, FB  only shows events you’re connected to through existing  friends/groups). Mashable also has a great list of Ways to Find  Local Twitter Users in Your Town.

Comment, engage & build relationships

12When you’re finding new blogs to connect with and comment on, your first instinct  will be to focus on dropping relevant links back to your blog posts,  getting your name/link prominent in the comments and driving traffic  back to your site. These are all fine things – and they should encourage  you to leave valuable, useful comments, which other bloggers appreciate  (if you do anything but, your comments are likely to be erased or  marked as spam). But, you should also consider the value of commenting  regularly and productively simply to build a relationship with the few  key bloggers/sites that matter most to you.

These aren’t  necessarily the sites with the most traffic or highest metrics but  those whom you’d like to build and have a professional, friendly  relationship. That means looking beyond the content to the tone, voice  and emotional resonance between yourself and the blog author. If you  feel a connection, try formalizing the relationship after a few weeks of  chatting online (through comments, Twitter, etc). If you’re good at  emotional intelligence, chances are it could become a real friendship  and/or productive, professional relationship.

In many ways,  these are better than just earning links, because you’ll have enhanced  your online reach through another human (or many) who can then provide  recommendations, connections and advice. Just be sure you’re willing to  put into the relationship in equal proportion (or greater at the start).

Use plug-ins & site features that will enhance your reach

13WordPress, along with several other  popular blog content management systems, offer a great variety of  plug-ins and tools to help market your site, but none of them are  automatic. To have an impact, you’ll need to use these features wisely and not overburden your users with too many options/actions to take.

WP Tweet Button Options

WP Tweet Button: a plug-in with lots of customization for  Twitter buttons in WordPress

Tools that help make sharing  content easier, promoting your blog’s reach (and providing social proof –  a key element in making others interested in your work), and help you  manage, monitor and improve your site are smart choices to consider. A  few of my quick favorites include:

  • WP Tweet  Button – as shown above, it allows you to customize a link to Tweet  posts/pages for placement on your site.
  • Google  Analyticator – an excellent plug-in that integrates your Google  Analytics traffic data right into your WordPress admin home, making sure  you’re consistently aware of and thinking about traffic and metrics.
  • Feedburner  Widget – Feedburner itself is a great way to get analytics about  your feed; this widget makes it easy to share that link and attract  sign-ups (and you can customize the look/feel/messaging). It also enables  easy subscription via email; a popular option for many who don’t use  RSS.
  • Increase  Sociability – Allows you to customize a welcome message for  visitors from specific social sites; it’s particularly effective with  StumbleUpon traffic.

However, I’d be remiss to make so short  a list without referring you to some of the excellent, longer lists out  there, including SEO Plug-ins from  Michael Gray (which goes way beyond just SEO plug-ins), 21  of the Best WordPress Plug-ins from Marketing Pilgrim, JD Lasica’s 10 essential WordPress Plug-ins and Yoast’s WordPress Plug-ins. You  almost certainly don’t want all of these, but picking a choice few and  testing them out could bring better returns from every post you write.

Include strategic links in your online bio

14A person’s online “bio” follows them around the web like a bad  habit. Make yours useful, easy to embed and valuable to your site by  strategically embedding links and references. You want to come across as  authoritative, interesting, possibly humorous or at least approachable. Here’s mine:

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I’ve not only chosen links on SEOmoz itself, but also to other mentions of me online. These help those pages rank well and help pass link juice to those pages which, in turn, have good links  back to my site. It’s a virtuous circle, and whenever I’m interviewed,  speaking at an event or merely a contributor to an online article, the  bio appears. Likewise, when anyone investigates my profile, they find  those links and (hopefully) some of them follow them and possibly  reference, too.

Hopefully, if you have some  less-SEO-savvy/techy friends running their own blogs, this post can be a  valuable resource. Please do contribute your own ideas and suggestions  for personal blog link building; we’d love to see them (and please link to posts/examples in your comments).

SOURCE:

Rand Fishkin is the CEO & co-founder of SEO­moz. This post orig­i­nally appeared at SEO­moz and is repub­lished with per­mis­sion. SEO­moz is not affil­i­ated with Socialmedia

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Smart social tactics can boost your SEO results.

By Jason Falls

Editor’s Note: This is a guest post from Anthony Piwarun from Zeon Solutions in Milwaukee.

Last month I presented at my first online marketing conference about aligning search and social to improve organic visibility and increase traffic. Jason was kind enough to help me with a quote for the presentation on how search and social don’t necessarily get along. His words spoke volumes to both me and the audience:

“By far the biggest stumbling block is the combination of clients not understanding the technology and SEO types passively talking over their heads. It’s hard to find a good SEO practitioner who can both translate what the tasks and value are and not be arrogant or impatient with the client’s understanding. I’m kind of a go-between that serves in that role and many SEO folks get cocky with me, too. It takes a unique person to master SEO. It takes a rare breed to master that an humanize it.”

As a search engine marketer who’s been in the industry for about five years now, I know where he, and you are all coming from. I’ve dealt with SEO specialists and agencies in the past who’ve kept the “secret sauce” to themselves instead of going the route of education with the client. The truth is – there is no secret sauce. Search engine optimization is about analyzing your site’s visitors – not chasing Google and Bing.

Social Media is a Ranking Signal

Since mid-to-late 2010 (or maybe earlier), Google and Bing have been using social media engagement metrics as a ranking signal. Things like mentions, shares, likes, and retweets are used by search engines as a form of “social proof,” much like links. An analogy that I like to use with clients when describing the quantity and quality of links – and now social mentions – to their website is like a “vote.” I know the majority of you are sick of all of the political talk, but think of each link and each social mention as a vote of confidence. The more votes you have, the more likely you are to be seen as an authority on the topic (web page) or as a whole (your site / domain). Logic tells us that the higher the quantity – and more importantly, the quality – of those votes, the higher we will rank for the keyword terms that we’re targeting. Take that to the bank!

Social Media is Engagement – Not Follows, Shares and Likes

When you think of social media, what do you think of? Facebook, Twitter, LinkedIn and Pinterest. Being the seasoned professional that you are, you know very well that’s not it at all. Social media is about engagement, no matter what set of metrics the C-suite has you chasing. Follows on Twitter, shares on LinkedIn, likes on Facebook and repins on Pinterest are only half the battle. As digital marketers, our success is judged upon how many conversions that our efforts can be attributed to – be it form submissions, ecommerce sales, or in-store purchases. Everything digital is measurable.

Think about the last time that you, as a marketer, went looking to purchase a good or service. What were some of the things you noticed? Did the mom-and-pop shop have a fan page? Did the e-com shop have a Twitter presence? No. Even as marketers, we have needs. We did in fact look at Twitter and Facebook – who wouldn’t? Engagement is key. A thousand followers on Twitter can easily be bought for $17. The quality of those followers is evident, and to the average consumer support, service and accessibility is what matters. There’s no number of fans or followers that can calm the nerves of a potential customer on the fence.

Bring Alignment – Gain Visibility, Traffic and Conversions

In case you’ve been living under a rock, search and social media specialists have been getting cozy beside the bonfire for some time now. If you’ve missed the memo, it’s time to get aboard the traffic train and integrate your efforts with the agency or in-house SEO. Promoting your client’s content through social networks will not only work to build authority, increase your following, and drive traffic, but will also assist in boosting search engine relevancy using social signals. Aside from their role as secondary traffic mediums, social mentions like tweets, shares, likes, and +1’s are effecting search engine rankings, whether you like it or not.

If you’re interested in saving time, money, and resources in your organization, bringing alignment to all traffic-generating mediums is the key to success. Through internal meetings, conference calls, and close coordination with external vendors, you can ensure that your efforts are put to use and not lost in the shuffle.

Does anyone else have touch points where SEO and social media can get along and share information? If so, we’d love to hear them!

Anthony Piwarun is a Milwaukee SEO and Search Engine Marketing Manager at Zeon Solutions, an e-commerce web development company based in Milwaukee, WI. Follow Anthony on Twitter, or read his blog to stay in touch.

SOURCE:

Jason Falls is the founder and chief instigator for Social Media Explorer’s blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel’s Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world’s largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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In some ways, “Local” holds the same allure and mystery of “Mobile” for the digital ad ecosystem. How can they be unlocked through automated, advertising strategies?

For both, aggregation of demand through display ad networks has been the automated answer – i.e. solutions like Google’s AdWords/AdSense. That’s great for indirect sales, or smaller websites without a sales team, but for larger websites, facilitating automated direct local ad sales at a national scale still seems a ways off.

Witness Business Insider’s move to the private exchange or marketplace model to close the gap between its direct and indirect sales of display advertising. And for this article, national, if not global, website networks Gawker Media and Thrillist Media Group declined to comment, which is perhaps indicative of a dearth of solutions for local, automated, direct ad sales.

To be clear, from a sell-side perspective, the reason for enabling automated “direct” would be the ability to access the premium that local advertisers would be willing to pay. Meanwhile, buy siders might want to get a first crack (via direct) at local audiences according to their campaigns’ geographic needs.

Ever hopeful, AdExchanger reached out to a group of executives in the online ad ecosystem to get their thoughts on the following:

What’s the key to unlocking a direct local ad channel for large, national, online-only publishers?

Click below or scroll for more:

Ben Kneen, Sr. Manager, Product Management, PayPal Media Network, PayPal

“There’s obviously a ton of money out there in local, but I think the first hurdle is that publishers are going to have to get comfortable with a pay-for-performance model. That’s how that market works today, and in my opinion, it’s the easiest path to draw dollars into a market clearly skeptical of display.

In addition to that, though, I’d like to see publishers have a spine when it comes to products – let people buy what they want and make price the consideration, not whether the targeting is available. That’s the lesson from the failed promise of private exchanges – publishers didn’t put any effort into productizing their private market offering, and no surprises, advertisers didn’t see any value.

Personally, I think programmatic premium is a much more immediate option to service large deals for existing clients and not so much the local markets precisely because they don’t need to make the leap from CPM to CPC and because those direct clients already largely know what they want to buy. I think folks should start there with their programmatic direct strategy and move to local as a phase two offering.”

John Ramey, Founder & CEO, isocket

“I’m a pessimist on this… at least for the next 5 years. The mechanics, cost of sale and service, relatively low dollar value of the buyer, and so on all roll up into a model that is just too hard today. To unlock it you’d need boots on the ground in locales (perhaps a job for the unemployed print/radio guys) using technology that allowed for super efficient self-service buying and campaign management (including build a banner, etc) with better attribution for offline results. Because local buyers just aren’t thinking too much about digital until someone walks in and says “I saw your banner ad” or they can see the attribution funnel down to their POS credit card purchase – right or wrong, that’s how the local SMBs will gauge success.”

Jay Wright, Sr. Manager, Display Revenue Operations, Cars.com

“At Cars.com, we do quite a bit of revenue locally, but I feel we have some built in advantages that would be tough to replicate if you operated in a different industry or vertical.

First, we have an endemic niche.  For us, that’s local car dealers.  They have established budgets and marketing goals and they are stationary targets for your sales team.  Perhaps the endemic customer base isn’t a requirement, but it sure makes it a lot easier to focus your sales and marketing efforts.

Second, we have a large in-market sales force.  For small business owners, there’s no substitute for personalized attention.  Even if you had something that is automated, you’d still need some minimum level of personal communication.  Remember, you are not just competing against Google AdWords.  You are competing for a share of their very limited marketing budget against companies like local TV, radio, print, and outdoor.  All of which appear in person to ask for their business.

Third, we have very little competition between local and national over the same inventory, which is partly by design and party good fortune.  How will your local customer feel about buying ‘leftover’ and “remnant” that isn’t sold Nationally?  Or in reverse, will National still have appetite for a placement that is already sold out in the top 10 DMAs?  It’s seductive to think that you can accept both sales at once, but in my experience, there is always some level of cannibalization.  This obviously isn’t an issue if you have so much inventory that you will never run out anyway.  But for many web properties there is a finite audience, so selling locally opens the door to evaluating Price/Quantity tradeoffs.  Thoughtfully evaluating your areas of overlapping demand is critical to success.”

Jim Spanfeller, Founder and CEO, Spanfeller Media Group

“Like most everything in the digital space, local is currently a victim of complexity and a lack of transparency.  How do I get it, what am I getting, when will I get it and so forth.  The flip side to complexity (at least in this construct) is control and feedback once you have mastered the nuance. But that mastery and the often opaque nature of online buying are huge friction points to scale. So somewhat long way around to saying that like the rest of the online ad ecosystem, transparency and ease of use will herald huge gains in local digital spend. And it is only a matter of when vs. if that these two things will happen. Here’s to hoping that when is sooner rather than later…”

SOURCE:

 

 

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Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.

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Here are 7 ways your business can leverage Social SEO.

Include Your Brand Name In Posts

Including your business name in the post has a twofold benefit. First, it could help with reputation management if you encounter them later on. Apart from that, branded posts will help the search engines associate your name with your other keyword posts.

Include Links to Your Social Media Profiles On Your Homepage

The goal here is to help search engines associate your profiles with your business. Use your keywords on your social media posts and this will help pages on your website to rank for those very keywords in the search engine results.

Choose The Right Social Media Platform

There are now over 200 social media networks. That does not mean that your company needs to have a profile on all of them. Just because a network has the potential to increase your traffic, it does not mean that it is the best fit for your company. Lots of traffic is pointless if the traffic does not convert. Research and find communities that might be interested in what your company offers. Only then will social media be truly beneficial.

Google +

If you’re serious about getting ranked on Google, one of the most obvious things to do is to set up a business profile on Google +. It is a platform that takes some getting used to, but since Google rewards businesses that make the effort to stay active it is definitely a worthwhile investment.

Tweet Your Posts

Twitter offers multiple benefits, one of them being fast indexing of your posts. There is no better way to get indexed (fast) than tweeting your posts soon after you publish.

No More Anonymous Posting

You’ve probably seen the search results littered with the pictures of authors right next to the article they published. Anonymous posting is a thing of the past as people are bound to click on the results where the author has thoughtfully included his picture. Improve your rank as an author, and the more you post the higher your posts and articles will rank. Use Author Rank to your advantage as a way to get ahead of the competition.

Bigger Is Better

I can think of many instances where bigger is not always better, social media is not one of them. The more followers, fans, and circles you have, the more likely it is that your content will get noticed and shared. Of course, in building your network you need to focus on filling it with people who are likely to need your product or service. This way you’ll have a responsive network of people eager to read your updates and share them with friends.

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