Tag Archive: search engine


newsBefore the days of the internet, we learned about businesses, products and services from newspapers, magazines, television and radio. We associated a business name with what it offered. We didn’t type in a keyword and come up with a name. If you pay attention to what’s happening in the search world now, Google is moving away from favoring websites that vehemently pursue rankings through anchor text and towards the websites that establish their brands. This is evidenced in the decrease in backlinking strategies that are effective and the increase in rankings of big brand names. You can see this in the move towards more natural backlink building and in local results presented by proximity to the searcher. New websites should take their business building cues from what works offline; that is, establishing their brand’s reputation.

Social Media

One of the most obvious places to engage current and future customers is in social media platforms. Given the latest search feature “Graph Search” now offered by Facebook, your business pages’ activity and business location proximity to the searcher increase the chances of being shown to searchers typing in keywords related to your business page.

But, the most important use of your business page is to communicate with people interested in your products or services. There, people will see your response to inquiries, how you handle concerns and be more receptive to information about your business than they are by email.

Back Links

The focus of your backlinking strategy, especially when your website is just out of the gate, should be to let people know what you offer and associate those services with your website. Those links should contain more natural links, i.e. http://www.yoursite.com, yoursite.com and yoursite than any other type of link. If you focus on link building as a way of sending traffic from related sites rather than building anchor text links, you will build higher quality links and build a reputation on websites where there are really people interested in your business. It’s like running an ad in a trade magazine; you would want to pay for the magazine related to your business, not any random magazine where the readers wouldn’t be interested in your services.

Press Releases

If done properly, press releases offer a great opportunity to create brand awareness. Focus not on the links, but creating something newsworthy that can be picked up by quality news sources and blogs containing readers who will be interested in your business.

Don’t Be Boring

If your website contains just a few pages and offers nothing different or engaging to the visitor, you’re not going to stand out from other websites offering the same thing. Find a unique way to engage people by being informative and adding new content on a regular basis.

Be sure to include your contact information, rather than a form, so people know they are working with a reputable company that doesn’t hide when a purchase goes awry. You might draw people to your website the first time, but to build your brand, you can’t give them reasons to go on review websites and complain about you. Your interaction and accessibility are essential.

Theresa Happe works with Namefind.com where businesses can find the best brand names for their websites and corresponding available social handles.

 

 

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Citrix Building 1 – New Brighton Beach Room

4988 Great America Parkway, Santa Clara, CA(map)

37.402355-121.979103

 

  • Agenda:

    1. Meet, Greet and Exchange Business Cards

    2. Listen to a presentation by Mike Moran on how to do SEO – learn the basics, fast.

    3. TM Jobs

    Note: There is a GoToWebinar for those who cannot attend in person.  Here is the registration information.

    SEO Basics

    Join us for a Webinar on May 16

    Space is limited. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/829080080

    Learn the basics of Search Engine Optimization (SEO) by the guy who knows how to do it best. This will be fast paced, and focused on the simple, basic things you need to know to do SEO.

    Title:

    SEO Basics

    Date:

    Thursday, May 16, 2013

    Time:

    3:00 PM – 4:00 PM PDT

    After registering you will receive a confirmation email containing information about joining the Webinar

     

    MORE INFORMATION:

 

Image representing Google as depicted in Crunc...Image via CrunchBase

Some of you might have a high opinion of SEO people. (C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there. Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Some of you might be asking, why would you ever want to do that? Links to your site are good, right? Well, mostly, yes. But if you had a few ethical lapses, you might want to erase those problems.

So, if you paid for links, or you engaged in some spammy blog comments with links back to your site, this gives you a chance to wipe the slate clean. Because when Google figures out that you are cooking the links, it penalizes your site, assuming that some other links are faked, too.

And that’s how Google is announcing this disavowal capability–if you screwed up and you can’t get rid of those links, then this tool helps you by telling Google not to count them and your penalty magically goes away.

But I am excited about this tool not so that spammers can clean up their act, but so that victims of spammers have an escape route. The folks that I have felt most sorry for over the years are those ethical search marketers that have been attacked by so-called negative SEO (also known as Google bowling), where unethical SEOs create spammy links to your site to intentionally get you penalized.

If you’re not perverse enough to think up such an ugly scheme, congratulations on having a conscience. I know several poor schlubs who have been attacked this way and I first begged Google to introduce this disavowal tool over four years ago. I’m not really sure why it took this long for Google to take this step–what they announced is almost uncanny in its similarity to what I outlined for them to do in March of 2008.

But better late than never. For years, the bad guys could attack innocent marketers and there wasn’t a blessed thing to be done about it. Disavowing links is a boatload of work and it should not even be attempted by anyone less than an expert. But at least there is something that can be done. Thanks, Google, for standing up for the good guys as well as giving folks who faked their own links a chance at redemption.

 

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About the author

  • mikemoran-photo
  • Mike Moran
  • Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM’s Web site for eight years, including IBM’s original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia’s Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and UCLA.

    In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as Chief Strategist for Converseon, a leading digital media marketing agency. Prior to joining Converseon, Mike worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

By Ruth Stevens

Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit? There is much confusion and gnashing of teeth on this subject, but I say that in B2B, these are the junior questions, and just a building block to the bigger issues. Sure, we business marketers want to know where to invest our precious dollars. But what we really want to know is: 1) How do my prospects buy, and how can I make their journey easier, faster, and more likely to result in a sale for my company? 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business?

I’ve been looking into this attribution discussion recently, and find it pretty frustrating. In the purely digital marketing world, marketing attribution analysis actually makes a lot of sense, and the various methods that are being talked about are worth looking at. To summarize, they boil down to 4 general techniques:

First touch, last touch.

This means all credit for the sale (or whatever is the desired outcome, like becoming a qualified lead) goes to the media channel that acquired the prospect (the first touch) OR the channel immediately before the outcome (the last touch). While many consumer marketers find last touch to make sense for attribution, in B2B, it’s more likely that marketers will be keeping close track of the first touch, since that is so useful for analyzing cold prospecting investment decisions.

Weighting.

All recorded touches are given some credit, and weighted equally, or according to some reasonable factor, like where they lie in the path to the sale. In B2B, this method becomes problematic very quickly, since the sales cycle is so complex, involving a long series of touches, to multiple contacts in a target account, through multiple channels, many of them offline, and difficult to capture in a database.

Modeling.

Statistical analysis of purchase patterns against touch sequences provides insight into the relative impact of each media channel, which can then be used for more reliable weighting. According to a

2010 Lenskold Group study, only 3% of business marketers are modeling for attribution. And even if they do, models tend to provide guidance only at a fairly high level, which doesn’t much help with granular touch-sequence decision-making.

Test and control.

Hands down, the most reliable method of sorting out the impact of an isolated single variable. But well nigh impossible to execute across a multi-channel, multi-touch relationship.

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Outsource Your Social Media to the Professionals  

By Chris Abraham

I really believe it’s bad advice to recommend that companies fire their social media consultants, experts and agencies only to bring everything in house.   While “everyone” is on Facebook, social media is no longer a land of tinkerers; it’s a land of consumers. If you fill a room of potential brand ambassadors you harvest from your own ranks, I guarantee that only 1% to 10% of those people are active participants, and the rest are passive folks who are mostly lurkers. And when people bring up Zappos as the corporate exemplar, I always remind them that Zappos is exceptional and that’s why they’re the only company anyone can think of who does it as well internally. Plus, Zappos is a dyed-in-the-wool customer-service-centric company with an aggressive, visionary founder — someone who has completely rebuilt itself to over-serve its communities. Kudos, but seriously a truly exceptional example.   Only the largest companies have in-house counsel — their own corporate lawyers. Very few small or medium-sized companies maintain their own in-house accountants, designers, publicists, reputation and crisis managers, or marketers — some don’t even have their own dedicated sales teams.   And this is becoming more and more the reality of modern business — and it started in the ’90s. Why incur internal staff bloating when you can keep your staff limited to core expertise and services in focus, outsourcing everything else to professional service firms — vendors? Specialist vendors, like doctors or lawyers or management consultants, are generally staffed by people who are not only trained and experienced but also have the benefit of being able to load-balance and mind-share across the experience of multiple clients.   The best vendors, like the best docs and lawyers, keep rigorously up to date in the state of the art with a single-minded incentive to keep up and even lead the way. Personally, I have over 15 years of experience in consulting, and the only way a consultant ever gets a job — and keeps it — is by being just a little smarter, more curious, quicker, and more confident than the client — and since this is rarely completely true, most consultants worth their salt work really hard and spend many hours being and staying a top expert in the field.  

Why Zappos is the unicorn of social media success stories……………

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Webmasters push back against recent changes at Google by JD Lasica

Target audience:

Businesses, brands, marketers, search specialists, SEO experts, Web publishers — anyone with a business website.

 

By and large over the years on number of fronts — search, mobile, open source, public policy — Google has generally worn the white hat. They’ve played the good guys in this still unfolding Internet saga right from the start. Back when search was still young, as I wrote in 2001, Google decreed that there must be a clear demarcation between search results and sponsored links, and it has been thus ever since.

So it was somewhat jarring to see the cool reception that Google’s Matt Cutts — probably Google’s biggest superstar behind Larry, Sergey and Eric — received yesterday at the Search Engine Strategies conference in San Francisco. Cutts laid out a rosy portrait of the company’s Knowledge Graph, unveiled last week. Search on “chiefs” on Kansas City and you’ll get a different result than if you searched out the Chiefs rugby team in Australia or New Zealand. (For the possible downsides of this, see my interview with Eli Pariser, author of “The Filter Bubble.”)

But Google is doing more than just personalization, and audience members took to the microphone to push back. Their objection came down to this: By all appearances, Google’s recent moves seem to be moving the company away from its search roots and more into the role of an online publisher, a one-stop shop, a commercial Wikipedia.

Google’s entry on Tom Cruise, part of its Knowledge Graph initiative.

As one questioner put it — and you may have noticed this trend — when you do a search on Tom Cruise now, you don’t just see link to his Wikipedia page, his website or other sources, you see a content capsule right there in the search results (see image at right).

And not just good ol’ Tom. Do a search on best hotels in San Francisco and you’ll see a spate of choices that Google ranks before Frommer’s or Trip Advisor. When you search on hotels or other items, the results you get, well, depends

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Your Business vs. Cyber Bullies  By DYAN MACHAN

In the old days, if you were mad at a merchant, you could muster an angry mob and have him tarred and feathered and run out of town. These days all you have to do is write a nasty report on a complaint message board. But it s worse: The digital angry mob will be back to chase the victim out of town every single day.

I first encountered the phenomenon a few years ago when I was looking to hire a landscape designer. A friend recommended a local gardener, but when I searched for that person s name online, the first result that came up was a Web site that lambasted his performance in boldface type, accusing him of overcharging and shoddy workmanship. When I asked the gardener about it, he said the site had been put up by a disgruntled customer he didn’t t know much more about it, he explained, because he doesn’t t own a computer. The gardener said he had asked his lawyer what he could do. His answer: nothing.

Fortunately for him and other entrepreneurs, that’s not exactly true. Over the past few years, a brand-new industry has sprung up to help businesses protect their online corporate images. Small businesses and entrepreneurs are among the top customers of the firms that offer these Internet Write-Out skills, which combine public relations finesse and search engine technique.

When a large company gets a tongue-lashing online, the complaints often get shoved to the backwaters of a search result, because there s such a sea of other information available. But there s typically less information online on a small fry, which means a customer s diatribe on a complaint board can be sticky and devastating. That s where businesses like Reputation Defender, specialists in online sanitation, come in and offer their services. Of course, you don t have to turn to a white knight to fight your battles for you but it takes a lot of elbow grease to wipe away a concerted online smear.

Where the attack originates has a big impact on your odds of making it go away. If inaccurate or libelous information is posted on a blog, you have a chance of getting the blogger to take it down just by asking. Many bloggers would prefer to avoid a defamation-of-character lawsuit or at the very least, a pissing match, notes Kevin Spleid, a New York based computer consultant. And in many cases, the law prohibits individuals from making false or defamatory statements online. But there s a colossal exemption built into the Communications Decency Act that protects Internet service providers and any review site that allows other people not its employees to post comments. Ripoff Report, one online gripe net, says it has successfully defended itself against 20 lawsuits and is adamant in its refusal to take down reviews even when an author asks to retract one.

While you can sue an individual for posting malicious or false information, winning a lawsuit doesn’t t mean the offending content will go away. Digital material that’s  archived or stored doesn’t t easily disappear. My gardener friend s problem was particularly tricky because it wasn t a matter of one bad review tucked inside some sprawling Web universe. In his case, the site that criticized him occupied its own, easily found Web planet.

Digital Reputation Management

To solve problems like this, the larger reputation management firms generally ask for a retainer that can run up to $1,000 a month to take care of cleanup and monitoring. For this cash, would your online-meanie problem go away? Sort of. According to the whitewashers, the best you can do is bury the offensive material under an avalanche of more positive fare. As students of how search engines favor certain types of information, these firms know how to create content that pushes the nasty stuff away from the top of a search-results page. Reputation Hawk, for example, has created business-related sites where it posts its customers positive reviews. If successful, the technique makes an impact, because 90 percent of people don’t  look past the first results page after an online search.

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 Website Traffic Is Not The Key To Success

 

By: Mike Burke
Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it’s true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity.

Of course, any amount of website traffic is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have available on your site.

It’s easy to get caught up in a numbers game. It’s exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you are offering, for the most part, your website traffic is wasted.

You could have a great website design, compelling copy, the lowest prices and fantastic specials but all your efforts will be useless unless your website is drawing traffic that is interested in what you are providing or promoting.

What you need are visitors specifically interested in your product or service — you need ‘targeted traffic’.

Don’t think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you’re marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you’re not making effective use of your time and you’re setting yourself up for disappointment.

The web is a very different venue than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular but willing to spend it’s money on an impulse.

Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They’re looking for specific items or information and if they don’t quickly find what they are looking for on your site, they’ll click out of your site and go to one of the other millions of sites on the web.

That’s why most of the successful websites are tightly focused on their ‘niche’ and their marketing plan is focused on driving people to their site that are looking for what they offer – they understand the importance of ‘targeted traffic’.

Of course, targeted traffic and a website focused on a particular ‘niche’ go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it tends to confuse potential customers?

Here are a few tips to help you prepare your website for targeted traffic:

Design your website to promote one particular product or service as your main item.

Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.

Establish the items or services that are ‘closely’ related to what you’re promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.

Keep a constant flow of free content, that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you’re constantly adding.

Keep in mind, a website that’s focused on a particular ‘niche’ item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.

There are many conventional and many not so conventional ways to drive targeted traffic to your website but we’ll explore them in other articles.

The purpose of this article is to point out the difference between website traffic and targeted traffic. More isn’t always better and if you focus your marketing on ‘targeted traffic’ you’ll quickly find that the hits your getting on your website aren’t just empty numbers – they’ll be potential customers and, more importantly, sales.

For more website traffic tips visit www.starttheprofits.com
Author Bio
Mike Burke is the author of numerous articles and has an affection for website marketing. Learn how to drive tons of targeted traffic to your site without spending a dime on advertising. Visit us at http://www.starttheprofits.com

Article Source: http://www.ArticleGeek.com – Free Website Content
 

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biz ladiesby Stephanie

 

If I had a dollar for every time my father told me I’d have a career in the creative industry, I’d be a millionaire by now. As a kid growing up, I didn’t think I had to “find my niche.” I already knew what I was destined to be, where I was going to live and what I was going to do as a profession. But life didn’t turn out that way, and boy, was I headed in a direction that didn’t at all match my “plans.”

What I didn’t realize when I was young was that finding your niche really means finding your way — finding what you’re good at and succeeding at that skill. Life always has other plans for you, but if you can learn a few pointers that will help you out, you’ll be well on your way to finding your niche.

Here are some of my key tips on how to find your niche, which I really developed as I become a business owner. These have helped me tremendously, not only in finding my niche but also in growing as a person and mastering some skills I never thought I had.

Network & Connect

This is #1 in my book. Networking and connecting with the right crowd is key no matter what type of business you are in or the type of position you hold. In fact, one of my past Design*Sponge posts was all about Trendsetters, Influencers and Connectors because I know that if you arm yourself with the right networking ammunition, you can conquer anything and anyone. Connecting and networking with business folks doesn’t have to be invasive, nor does it have to seem like a sales pitch. It’s all in the art of how you approach them, knowing what you want to take out of the conversation and how you remain connected with them after the initial handshake. Business people “get” that networking and connecting are a natural part of any entrepreneur’s growth in the business world, but when you do them right, you will see the positive changes they can truly make.

Do Your Own SWOT Analysis

If companies believe in creating a SWOT analysis to understand what their strengths, weaknesses, opportunities and threats are, you should do the same for your own personal brand. Consider this making the most of your talents and opportunities. In the words of the famous French chemist Louis Pasteur, “Chance favors the prepared mind.”Chances are, you are most likely to succeed in life if you use your talents to their fullest extent. Similarly, you’ll suffer fewer problems if you know what your weaknesses are and you manage these weaknesses so they don’t affect the work you do. If you look at yourself using the SWOT framework, you can start to separate yourself from your peers and further develop the specialized talents and abilities you need to advance your career. SWOT analysis is great for new business owners because it can often change over time as you develop a better sense of what your business and its goals are, but arming yourself with this foundational element from the get-go will prepare you for the long haul.

Your Personal Brand

That’s right — you are your own personal brand. A personal brand is a great second step after you determine your SWOT analysis. Remember, branding is more that just your visual identity. Branding reflects your personality, your traits, the way you dress, the way you shake someone’s hand, the way you communicate with others and the list goes on. An article in Fast Company states, “Everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.”Personal branding is one of the most powerful assets you have as a business person; whether you are self-employed or a full-time employee at a company, it really does define what you are all about and how you come across to others.

Listen + Learn

No matter how experienced someone is at business, listening is still a challenge for most people, and not everyone does it right. “Listen 90% of the time and talk 10% of the time,” is a quote I heard that I believe is very true. People love to hear themselves talk, but are they really listening? Making eye contact? Both of these are very important when you are (a) networking and (b) listening to clients and what their needs are. If you listen carefully, you ask the right questions and you always learn.

Don’t Be in a Rush

If there was one thing that I was always guilty of doing growing up it was rushing everything. I was always in a rush to grow up, to get to the next step, make money, own a place and get to the top of the food chain. You name it, I was in a rush to get there. Here’s what I’ve learned through my experiences: Rushing. Doesn’t. Get. You. Anywhere. Ambition,on the other hand, is entirely different. Ambition, drive and tenacity are awesome traits because with those, you often find that you get to your final destination much quicker, and you do it all without rushing but taking the time, effort and skills to get there. Small-business owners who master this do it well and often get what they want. Don’t ever mistake ambition for ego.

Don’t Be Afraid to Fail

The word “fail” often scares people because it is seen as a sign of defeat and well . . . failure. Everyone fails at something in his or her life. It’s what you take away and learn from that failure that makes you a stronger person and allows you to grow. Keep in mind that what you see as a failure is not necessarily what others see in us. We are our own worst critics, and we are always the hardest on ourselves, but what if we looked at ourselves as others see us? Would you consider something you did a failure or a success? If you asked me, I have failed at a lot of things in my life, but I wouldn’t consider myself a success if I didn’t look at those so-called failures, learn from them and move onward and upward. Now I look at them as the best things that could have happened to me.

My first company, The Smart Cookies, was founded because of what I considered a failure: I was bad at managing my money, racked up thousands of dollars of debt and considered myself a lost cause when it came to my finances. But because of my situation, I started a money group, got smart with my finances, was a guest on the Oprah Winfrey Show, wrote two best-selling books, hosted a TV show and much more — all because I took something I thought I was failing at and turned it into a success. It’s possible; you just have to be willing to see the positive in failures and learn from them.

I would love your thoughts on how you found your niche because I adore hearing stories of how others did it. Email me at andrea@bratfacemarketing.com. You can also sign up for my quarterly newsletter for all the goods at www.bratfacemarketing.com. Follow me @BratfaceMrktg & @andreabaxter or “Like” us on Facebook.

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Tracey Walker is One OUTSTANDING  Woman!

watch this video, take notes, and give me your thoughts in the comments:

http://sunrisedata1.webs.com/marketingnewsarticles.htm

You know what they

“SHOW ME THE MONEY”

If you have questions drop me a line:

Suzanne Scholl

empowernetwork1967@gmail.com

 

 

We’ve built our entire marketing system around a ‘plug and play’ process that members can use for growing their business.  Essentially, our members main responsibility is to implement the simple training we teach them in the core checklist training section in our state of the art members area. We take care of the lead and sales conversions, training and education part of your business so you don’t have to.

 

Our members get a cutting edge business and marketing education and can leverage our compelling and proven sales process to grow their business.

 

We’ve solved every problem marketers and online entrepreneurs face. We’ve put the pieces in place for our members to leverage our marketing, sales and influence skills to grow their business …and their income.
Our members can access their leads and team data,  as a vehicle to build whatever business they want on the back end.  A markeitng system to grow your  business, fast, and it will allow you to quickly and efficiently learn the skills you need, minus the fluff  to fund your  business ventures.

 

Now….

 

Click the link to our home page    http://www.sunrisedata1.net   to access the  video

 

July 9,2012

This is the email I received from Dave Woods this morning:

Hi Suzanne,

I’m pumped.

We just passed 34,003 customers here at ..EN

…I was so excited about what’s happening, I wrote a blog post about it:

 

Interested ? See You On The Inside:

 

 http://www.sunrisedata1.net

 

10th Annual Hallockville Barn Dance
Co-Sponsored by Peconic Land Trust
 
Saturday, July 28, 2012
 6:30-10:00pm
 Enjoy an authentic barn dance in the historic Naugles Barn with live music by the Dance All Night Band and Chart Guthrie calling out the dances. Wines from award-winning local vintner Coffee Pot Cellars and hot dogs will be available for purchase, or bring your own picnic. Great event for the whole family.

$20 non- members, $15 Hallockville members, $5 children under 12.

For more information, call             631-298-5292       or visit http://www.hallockville.com/.

Hallockville Museum Farm
 6038 Sound Avenue, Riverhead, NY 11901.

Writers at all levels seeking information on how to get published in today’s unique and interesting publishing world are invited to attend, “Getting Published” with Authors Tom Clavin (Last Man Out) and Phil Keith (Blackhorse Riders).
 
Tom Clavin, author of 14 books, and Phil Keith, author of 5, will discuss the current state of the publishing industry; the “Three Paths to Publishing (Traditional, Self-Publishing and Digital)”; the Book Marketing Process; Successful Book Proposals, How to Find the Right Agent; and “The Writing Life.”
 
Cost for the workshop is $50 per person and each attendee will receive an autographed copy of one of Mr. Clavin’s or Mr. Keith’s books (there will be a selection from which to choose).
 
Space is limited and payment (Visa/MasterCard/PayPal accepted) required at time of registration.  Register online at: http://philkeiththeauthor.com or call             631-987-3138      .
 
Dates:
 
Sunday, July 15th – 2-5pm
 
Thursday, August  23rd – 2-4pm

Saturday, September 22nd –   2-5pm

There are many winery’s to visit and enjoy the entertainment and just have a great day on Long Islands East End. Check out their web site and plan a day on the Island.

http://www.liwines.com/

Now  accepting articles, please submit your inquiry to:

Suzanne Scholl

empowernetwork1967@gmail

http://www.sunrisedata1.net

 

Photo by mommamia

by Darren Rowse

Here’s my top ten tips on taking great photographs of your pet:
 
1. Start with Your Pet’s Personality     
Before you start photographing your pet ask yourself ‘what sets it apart from other animals?’ Think about what type of personality it has and then attempt to capture some of that in your shots. For example if everyone knows your pet as a sleepy, lazy or placid little thing set up your photo shoot around it’s bed or where it goes after a meal to lie in the sun and you’ll have every chance of capturing a shot that sums your pet right up. Alternatively if your pet is hyperactive, inquisitive and always on the move it might be better to do your shoot at a local park where it’s racing around, jumping for balls or playing with other animals.

2. Think about Context

In choosing the location to photograph your pet you might want to consider a variety of other factors also. For starters choose a place where your pet will be comfortable and at ease. Also consider the familiarity of the location and the emotions that it will evoke in you as the pets owner. For example you might have a place that you and your pet have had some special moments together that will mean a lot in the future as you look back over your shots. Lastly consider the background of your shots. Ultimately you don’t want your backgrounds to be distracting from your photo – sometimes the best locations are the plainest ones – a large patch of green grass, a well lit room with white walls and plain carpet etc can be ideal. Of course this can also be tool plain and sterile – my motto is that if the different elements in the background of the shot don’t add to it avoid them
I hope you have enjoyed this article  as much as I have, if so check out Darrens site for more fantastic tips.

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There are some things that you need to avoid while article writing for the web. By avoiding such mistakes, the article will be more attractive and reader friendly.
There are quite a few article writing mistakes that need to be avoided. Writing for the purpose of search engine optimization  has its own skills and technicalities and an article should adhere to it in order to be effective. If the article is written without complying with the guidelines and technical aspects, it will be nothing more than garbage. While writing, one should have an idea of the guidelines and technicalities and try to follow them. If done with care, the article writing task with be absolutely full proof and yield great results in terms on linguistic finesse as well as revenue aspects.
The first mistake about article writing for SEO is that lots of writers club the keywords together. This will not only reduce the flow and look of the article, but also make the article a spam. As such care should always be taken to ensure that the keywords are evenly spread though out the whole article. For example, if the whole article consists of 4 keywords, the article writing should ensure they are spread all over the article in relevant places. This will make the article more reader friendly to the user, and also help increase the ranking on the search engines.
Secondly, while article writing, lots of writers tend to use hyperbolic words. This should be absolutely avoided. Writing for the web demands that the article content should be lucid, precise, and also easy to read. The article needs to have a flow that induces the reader to go further into the body of the article. In the beginning, there needs to be an attractive article that makes the reader get interested to read further down. Moreover, the article also needs to be informative as the sole purpose of article writing for the internet is to provide useful information and details.
Last but not the least, another article writing flaw is to deviate from the relevant topic and start writing something else. Because writers have a creative bent of mind, there are lots times when they start writing lots of things that may be considered irrelevant to the whole topic. This should be avoided so that the article looks much better and also friendly to the reader. Article writing that is relevantly written article with a wonderful simple language is the trick to writing for the web. The language should be easy to comprehend, and also lucid and flowing.

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