Tag Archive: marketing


 

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Accidental Deletion Events

Delete — “Shift + Del” key entry (with no prior backup)
“Delete All” selected in error
Delete Files from the DOS command prompt
Recycle Bin erroneously emptied (and no backup)
Delete File Using Move or Cut command

Accidental Formatting or Reformat

Formatted Media/Device in error
Accidentally format the storage device, even Windows reinstallation.
Complete formatting of the partitions or the logical volumes
Disk initialization when digital camera memory card is just connected

Free Scan Lost Data and Recover Now
*WiseRecovery will recover documents and other files after deleted or lost.

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Improper Operation

Hard disk with bad sectors, Factory reset;
FAT is damaged; MBR is destroyed;
FDISK or other disk utilities have been run;
Improper partition or partition error, even hard disk crash. 

Other Scenarios

Computer viruses and worms infection or corruption
Damage due to a power failure or surge
When the partition structure on a hard disk was changed or damaged;
Damaged or deleted partitions;
After the partition with the files was reformatted, even for different file system;
Disk corrupted, erased data, damaged device, reformatted disk.

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Company Overview Building a Business While Having a Life

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Learn marketing techniques, business opportunities and read about the newest technology.

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Generally, the more you spend, the better it works, especially when you spend your ad dollars on YouTube, Facebook, and Twitter.

 

Even money spent on press releases and rich releases can be ephemeral as they only exists online as long as you pay for them to live there. Again, they’ll work only as long as you pay.

SEO, social media engagement, blogger outreach, content marketing, and community engagement are ways you can — and do — build something for the future.ibm-selectric-typewriter-1961

The moment you stop paying rent on your online advertisements, you’ll be evicted — thus is the ephemeral nature of online advertising; if you invest in your community and develop connection, attachment, and encourage your friends, fans, and current customers by making them brand ambassadors, you’ll end up owning your own home and all the associated equity.

While a contextual text ad feels like SEO because shows up at the top of search results, it isn’t. The moment you stop paying, all the benefit goes away.

Even native advertising, with its focus on being “viral” and “sticky” mostly only exists as long as you pay — and, it’s always anchored to content, be it an article, photo, infographic, or video — at the end of the day, even native advertising depends on content marketing.

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My specialty is contend marketing, online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future

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Chris Abraham

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.

 

The marketing buzzwords of the past few years have been all about social media. If you haven’t picked up on the craze by now, you’ve been living under a rock. A rock with no wi-fi.

Everyone is scrambling to get on the social media bandwagon. Huge corporations and small mom & pop outfits now have Facebook profiles; the easiest way to get your lost luggage back from the airline is via twitter. It’s a mad rush to find and exploit the most profitable social media platforms.

And like most gold rushes, the people who are really going to get rich are the ones selling pickaxes and bacon. Sure, a few will strike the mother lode, but the real winners here are the platforms themselves (along with the people who market to the platforms for all of those corporations and small businesses).

I’m not saying that social media is worthless. Far from it! But what I’m really saying is that the heart of marketing will always remain the same, no matter what the mechanism is. It’s still all about connection.

These are the 5 simple guidelines I use to keep myself on track:

Speak to the person, not the machine

Marketing is about connecting with the people who are, or will become, your customers. This hasn’t changed since the first sales letter was written in cuneiform on a clay tablet in Babylon.

Because behind each of those profiles, handles, and screen names is a real, live human being with the same wants, needs, passions, and desires as any human from 10, 20, or 100 years ago. Your job is to connect with them, show them that they can trust you, and then make their life better in a way that results in profit for your company. If you’re not doing that, you’re wasting your time.

 

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Kevin Harrington

Contributor

Kevin Harrington

I write about entrepreneurs, crowd funding and other tools for

 

Professional Data Recovery Software Recover Lost Data in 3 Steps For All Windows And Mac Computers. 600+ File Types Supported. Testimonial…Wonderful program! WiseRecovery™ has helped me recovered my lost microsoft word documents and more than 1G photos.

Recover Lost Data Under All Conditions

picture

Accidental Deletion Events

Delete — “Shift + Del” key entry (with no prior backup)
“Delete All” selected in error
Delete Files from the DOS command prompt
Recycle Bin erroneously emptied (and no backup)
Delete File Using Move or Cut command

Accidental Formatting or Reformat

Formatted Media/Device in error
Accidentally format the storage device, even Windows reinstallation.
Complete formatting of the partitions or the logical volumes
Disk initialization when digital camera memory card is just connected

Free Scan Lost Data and Recover Now
*WiseRecovery will recover documents and other files after deleted or lost.

picture
Improper Operation

Hard disk with bad sectors, Factory reset;
FAT is damaged; MBR is destroyed;
FDISK or other disk utilities have been run;
Improper partition or partition error, even hard disk crash. 

Other Scenarios

Computer viruses and worms infection or corruption
Damage due to a power failure or surge
When the partition structure on a hard disk was changed or damaged;
Damaged or deleted partitions;
After the partition with the files was reformatted, even for different file system;
Disk corrupted, erased data, damaged device, reformatted disk.

picture

DOWNLOAD NOW

CLICK HERE & LEARN MORE


What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Do you think you could explain it in 30 seconds or less? Give it a try. We can wait …

 

explain_inbound

 

 

 

 

 

 

 

Yep, it’s harder than it sounds! The world of inbound is a big one — and its constantly growing and evolving. Industry experts are seeing things like social media engagement and remarkable content play a greater and greater role in attracting the right traffic to websites, while “faceless” corporations who neglect their potential and current customers are quickly losing ground.

And it’s not just marketers who are using the inbound methodology. While marketers continue to develop strategies to draw the most qualified visitors and contacts to their sites, sales and customer service representatives are beginning to use the inbound philosophy to close more of those qualified contacts into customers and delight them into promoters.
So what is inbound all about today — and what do you need to know to do it correctly? Regardless of whether you’re in marketing, sales, services, or another part of your organization, there are three key mantras you must know to be successful with inbound. Let’s take a look at them.

Inbound Mantra #1: The buyer is a person. Treat them like it.

 

 

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Written by Rachel Goodman Moore

Rachel is a Program Leader on the HubSpot Academy team. She leads the Certifications Program and specializes in inbound fundamentals and content creation. Connect with her on Twitter @GoodmanRE.

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All The Internet Marketing Gurus Say …“BUILD A LIST!” Now Do It Soooo Quickly And Easily, Your Visitors Sign Up Before They Know It!

Forget “One Trick” Popup Software, And Give Your Visitors EVERY Chance To Connect With You …

Hi Friends and Marketers from around the World!
Have you seen these numbers?
They are VERY revealing…
Here’s the breakdown of 10,000 signups…and how they signed up…

Popup: 37.8% (Big pop, nice design, big ebook cover)
Sidebar: 20% (Text only, graphic subscribe / call to action button)
Footer: 19.7% (Text only, graphic subscribe / call to action button)
Signup Page: 3.2% (a single, UNLINKED TO squeeze page, similar to popup)
Get The Rest Of This: 10.4% (A Special post, with a sign up form in the post…more about this in a bit)

source: Steve Warwick, used with permission
What If You Could… Quickly And Easily…

Add An Optin Form with a “lightbox” (a popup with the background darkened, so that all your visitor sees is your Optin Offer, so they either have to subscribe or dismiss your form in order to see the page underneath…)
Have a Footer Bar or Header Bar Opt-In Form — especially if you want to attract the visitor’s attention, but not hit them with an “in your face” popup requiring them to take action
Display hidden content: Rarely seen outside of expensive WordPress membership software, but you can have it — get your visitors salivating to see more, and show it to them after they’ve opted in.
Subscribe on commenting: Get the ideal subscribers — those folks already commenting on your blog … this makes it super simple for them to do— all they have to do is click a checkbox…
Subscribe on registration: Not something most blogs offer, but if you offer user registration, why not make it so it adds them to your email list (the one of your choosing, of course!)
Put a “Subscribe” Box In All Your Posts: Hey, a sweet, quiet, simple request for them to signup to your email list to get more … you just gave them great content, show them how to keep getting more…
Put a “Subscribe” Box In Particular Posts…(shhhh…remember the “Get The Rest Of This” from the Optin statistics above? He split a great post into two, kept the first half in the post and the second half in a pdf. The visitor had to opt-in to the subscribe form in the post to get the second half.)
Create a “Cascade” of Exit Popups…under precise “fighter pilot” control…each popup with its own content, each sending the user to a unique URL…and you can add the “cascade” to all your pages or any of your pages…you choose…!
Put Your “Subscribe” Form anywhere you want on your WordPress blog…
Mix’n’Match all of the above to your heart’s content…

Sound Interesting..Check it out Here
CLICK LINK NOW

All The Internet Marketing Gurus Say …“BUILD A LIST!” Now Do It Soooo Quickly And Easily, Your Visitors Sign Up Before They Know It!

 

Forget “One Trick” Popup Software, And Give Your Visitors EVERY Chance To Connect With You …

Hi Friends and Marketers from around the World!
Have you seen these numbers?
They are VERY revealing…
Here’s the breakdown of 10,000 signups…and how they signed up…

  • Popup: 37.8% (Big pop, nice design, big ebook cover)
  • Sidebar: 20% (Text only, graphic subscribe / call to action button)
  • Footer: 19.7% (Text only, graphic subscribe / call to action button)
  • Signup Page: 3.2% (a single, UNLINKED TO squeeze page, similar to popup)
  • Get The Rest Of This: 10.4% (A Special post, with a sign up form in the post…more about this in a bit)

source: Steve Warwick, used with permission

What If You Could… Quickly And Easily…

  • Add An Optin Form with a “lightbox” (a popup with the background darkened, so that all your visitor sees is your Optin Offer, so they either have to subscribe or dismiss your form in order to see the page underneath…)
  • Have a Footer Bar or Header Bar Opt-In Form — especially if you want to attract the visitor’s attention, but not hit them with an “in your face” popup requiring them to take action
  • Display hidden content: Rarely seen outside of expensive WordPress membership software, but you can have it — get your visitors salivating to see more, and show it to them after they’ve opted in.
  • Subscribe on commenting: Get the ideal subscribers — those folks already commenting on your blog … this makes it super simple for them to do— all they have to do is click a checkbox…
  • Subscribe on registration: Not something most blogs offer, but if you offer user registration, why not make it so it adds them to your email list (the one of your choosing, of course!)
  • Put a “Subscribe” Box In All Your Posts: Hey, a sweet, quiet, simple request for them to signup to your email list to get more … you just gave them great content, show them how to keep getting more…
  • Put a “Subscribe” Box In Particular Posts…(shhhh…remember the “Get The Rest Of This” from the Optin statistics above? He split a great post into two, kept the first half in the post and the second half in a pdf. The visitor had to opt-in to the subscribe form in the post to get the second half.)
  • Create a “Cascade” of Exit Popups…under precise “fighter pilot” control…each popup with its own content, each sending the user to a unique URL…and you can add the “cascade” to all your pages or any of your pages…you choose…!
  • Put Your “Subscribe” Form anywhere you want on your WordPress blog…
  • Mix’n’Match all of the above to your heart’s content…
Sound Interesting..Check it out Here

by

The last few months we’ve been conducting a series of test cases to once and for all prove out the overall effectiveness of public relations within the scope of an overall business communications success story. By the end of this series of reports, business owners and the communicators that help power their stories, will have several templates of PR success on a small scale, to apply to the larger scale projects some undertake. What our parent company, Pamil Visions PR has undertaken, any communications professionals can surely emulate. More importantly than this though, businesses for so long suspicious of marketing and PR strategies, will soon have a far better understanding of correct channel management.

What Is PR? Not Just Press Releases, Oh Please!

Once, PR was often at the head of marketing and advertising as the three dominant means of conveying message, and converting business. In the digital realm, marketing and ads naturally preceded a viable PR initiative. At least this is how Web 2.0 and ensuing digital business panned out. Now, agencies from the most powerful of all, Edelman and APCO, to an array of boutique PR firms and even so-called publicists finally play integral roles. My first two reports on this were featured on Social Media Today, as the next will be. I thought it appropriate though, that the first mention of a client of our firm should be here on Everything PR News. Part three of a series of reports to prove out for business how best to deploy the triad of marketing, PR, and advertising will show how story, and the right “mix”, even with some negative aspects, can still lead to very positive bookings ROI for hospitality players.

The long and short of today’s report focused on a Crete event, a hotel there, and an all too familiar “unwired” element that can crash any communications campaign. My previous articles referencing PR’s place in the promotion of all things digital dealt with generalities in the media outreach end of things, and to a degree social media might, etc. Part one focused on a hotel group in Scandinavia, and an individual effort to “heighten” that group’s visibility (Nordic Choice Hotels) unsupported by their PR and marketing team. While part two brought a major hospitality marketing firm into the picture (WIHP).

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Promotional Marketing by Suzanne Scholl

Optinskin : Premium Optin Plugin

Enables you to fully-test all elements of your opt-in form. Change button colours, form text, eBook covers, box colours…you name it. Then, OptinSkin will tell you which one is convincing more of your visitors to give out their email address! Works with All Email Marketing Services

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I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

3-traps-to-avoid-hiring-sales-person-pop_9352

All roads lead to branded content that both highlights capabilities, products, services, case studies, and the mad talent therein via explicit links back, allowing social media trappers to lure their followers and people in their professional or social media space to not only be discovered but to also link away from Twitter, Facebook, Pinterest, Google+, and even Tumblr back to where the source content lives.

sharptrapMost trappers these days call themselves “content marketers” and what they do is “content marketing.”

And, if they’re doing their jobs well enough, their goal is to both set their own traps but also to make these traps “contagious” enough that this content is shared, retweeted, reshared, liked, and favorited — essentially like a floor entirely festooned with mousetraps to the point where setting off just one would have the effect of setting them all off.

While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends.

1112x700They’ll figure out what they want to catch in their trap and then create content — also known as bait — that is most compelling to that audience. The vertical’s catnip, if you will. While this can surely be an authentic pursuit where you use your continued knowledge and understanding of your clientele to create better and better traps — the elusive better mousetrap — this sort of trend-surfing can also be “abused” by ginning up the appeal based on what’s going on in the news, on reddit, on Buzzfeed, or what’s trending on Twitter or Google at the time.

The most successful trappers who are really better at attracting and driving traffic than they are at building long-term trust relationships tend to be the best social media hijackers. They do things such as mis-tagging their social content via mis-categorization or by using hashtags or keywords that are much more popular and timely than they are accurate.

Antique-Trap-AEven though the old reliable “keyword stuffing” from the nascent days of SEO are pretty much deceased, the strategy is still popular with social media trappers.

Even more, the content-creation for content marketing can trend-surf as well.

Since time began — or at least since blogs began (actually before then, newspapers, television, radio, and all the rest are either breaking something new or surfing the wave of interest that results) there has been an entire economy of bloggers who work to create content as quickly as possible in response to breaking news — this is just the natural extension of it. It required fast-and-dirty writing and the willingness to get something out there first and maybe do some editing after.

smallLive2It always benefits a social media trapper if they can secure a place on Google News, the trendiest of all news aggregators on the web.

At the end of the day, however, content marketing is not good enough on its own and neither is trend surfing. At the end of the day, all of these things are just more and more elaborate and compelling lures — it’s all baiting the trap.

What do you have planned for when the trap is sprung? Punji trapping pit? Steel jaw legholds? A snare? Drag noose? Twitch-up? Deadfall? Conibear?

Maybe a catch-and-release cage trap — non-lethal (but you need that meat!) Maybe a glue trap, then. Well, you obviously don’t want to literally trap your prospects, do you? But what is the figurative marketing trap? The email list, of course, a Feedburner RSS subscription, or maybe signing up for a free white paper, a sign-up form, or even just a contact form.

VC126380lOtherwise, everything’s ephemeral. More like signing up for a safari in Africa and bringing your Nikon in lieu of digging elephant-sized holes and covering them up or — better — bringing a .470 Nitro Express elephant gun; however, that’ll take us to hunting and this is about trapping.

One of the downsides of trapping is that most game is too smart for traps; another issue is that traps are mostly good for small- to medium-sized varmints; you’ll also only just get what you get; finally, the trap doesn’t always hold or you might not be able to rush around making sure all your traps are freshly-baited and attended to — it really is a full-time job.

 

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Many organizations tackle the issue of customer service by just telling  their employees to smile.

Be polite. Never lose your cool. But isn’t that a little like closing the  barn door after the horses have gotten out?

Good customer service should be about a good customer  experience with your product. This begins with the relationship  your company cultivates with a customer.

Customer Service Is More Than Just Being Nice image customer service team skills1

This relationship will be tested by the entire process of the buyer seller  relationship.

1. The images and promises of the marketing campaign

People begin to form opinions of your company and products from the messages  they receive before they even purchase your product. Often, they receive these  images before they have even thought of buying. Will your images match the  experience?

2. The ease of ordering/purchasing the product

Once someone has decided to purchase your products or services, how easy do  you make it for them to do so. Is there someone to answer the phones or will  they get a voice mail message? Actually, many companies lose sales in this way.  Some people, who want to act now, will simply hang up and go on to the next  company that will answer their call.

Also, many leads are not followed up A message is left but no one gets back.  When the buyer does reach you, are your systems in place to make the purchasing  process as simple as possible? Buyers want to feel that they’ve made the right  decision in choosing your product. By creating an easy process for ordering, you  help them feel confident in their decision.

3. How well does the product live up to the expectations of the  marketing?

Your customer now has your product in his possession. Will it live up to any  hype used in the marketing  campaign? Or will there be a letdown when the actual product does not match the  expectations? Marketing is a powerful force. It will create expectations that  must be fulfilled by the product. When it doesn’t, it can create customer  satisfaction problems. Make sure your product matches expectations.

4. How well will the product live up to the expectations of the  customer?

In addition to the marketing message, a customer usually forms his own  expectations based on past experiences with similar products, observations and  conversations with others. Will this add to the experience or create a letdown?  Product must match expectations or exceed them. Anything less will create a  potential customer service problem.

5. When something goes wrong, how is it fixed?

Do you acknowledge that problems can happen? Have you decided how to satisfy  customers? Have you looked at the financial ramifications of your solutions?  Better yet, look at the product itself. If you find many customers with similar  products, perhaps it is most appropriate to address weaknesses in the product  itself.

6. What are the procedures?

Even with the best of products, problems can occur. It’s best to address  these issues beforehand. Decide what processes will be used to satisfy your  customers. Think about replacement and its cost, discounts, etc. If you are  going to replace a product, how quickly can you get it to someone? As a  replacement, it must take precedence over new orders.

Jo Ann Kirby, President of KRG Communications Group, has 20 years experience  in sales, cusotmer service, telephone sales, management with an extensive  background in training and development. Her background also includes extensive  B2B telesales management experience. Jo Ann has been published in The  Toastmaster, NAPPS Network and Commerce magazines. Jo Ann says:

Customers will tell more people when they’ve had a bad experience then when  they’ve had a good experience. Solving customer problems not only affects that  specific customer but many other people as well.

-Jo Ann Kirby, President of KRG Communications Group http://www.krgcommunications.com

7. Can your organization be easily reached or is the process frustration to  most?

Everyone has frustrating stories to tell about voice prompts that go nowhere.  They don’t cover your problem and they continually loop back into the system  without a way to speak to a live operator. Make it easy for people to speak with  someone. Test your systems thoroughly. Automation can be a great help and a cost  saver for organizations but it must be used judiciously.

8. Can the customer service rep actually help?

Customer services reps must be empowered to solve problems. They must be able  to do more than empathize and smile. Nothing is more frustration than a nice  customer service rep that is unable to resolve your problem. Give your staff the  appropriate information and training. Let them have responsibility and  accountability for their actions. Employees tend to rise to the level that is  expected of them.

Good customer service requires an ongoing examination of methods.

Making these suggestions part of your daily customer experience management  routine will start the thought process necessary to truly deliver world class  service.

READ MORE:

Author: Flavio  Martins     Flavio Martins on the Web Flavio Martins on  Facebook Flavio Martins on Twitter Flavio Martins  on LinkedIn Flavio  Martins RSS Feed

Flavio Martins is the VP of Customer Support at DigiCert,  Inc., and leader of an award winning global customer service team. As  a customer service blogger, and customer service fanatic, he’s on a mission to  show that excellent service can be consistent, simple, and easy. Blog: Win the  Customer! View full profile

 

Facebook-Fan-worth-525x323

Increasing your brand’s visibility on Facebook won’t get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world.

Tactics to stay on your fans’ radar — begin with targeting their news feeds & making your updates count

This is part 4 of a 4-part series on using Facebook strategically. Updated a few hours after publication to include news from Facebook about its upgrade to Pages today. Also see: • Part 1: Demystifying how Facebook’s news feeds work • Part 2: 15 ways to increase your Facebook stature • Part 3: Cheat sheet: Key principles of social media marketing on Facebook

JD LasicaYour brand or business has a Facebook Page. That’s nice. Are you getting much traction, and is it worth your investment of time and effort?

I get the sense that many brands understand that Facebook needs to be an important part of their business strategy. But they’re fumbling the execution. What steps should your business take to increase your reach and visibility on Facebook and to turn supporters into paying customers?

And how will Facebook’s upgrade of Pages, announced today, affect managing your brand’s Page?

First, a dose of cold reality: Your brand isn’t reaching as many people as you think through its Facebook Page. Most people who “like” your Page never go back to it. Jeff Widman of BrandGlue found that 88 percent of Facebook members never return to a Page once they’ve clicked the Like button.

Your opportunity lies in engaging with fans through their News Feed. (Let’s call them fans until someone comes up with a better term.) But here’s a second harsh truth: Only 1 out of every 500 updates makes it into your fans’ critical Top News feed, which is how 95 percent of Facebook members get their updates (excluding mobile users), according to Facebook itself. (The percentage of Page updates visible in a user’s Top News feed may be even smaller today.)

Bottom line? Many of those status updates exquisitely crafted by your Facebook team will never be seen by the vast majority of your fans.

But it doesn’t have to be that way. Several major brands — Starbucks (nearly 20 million Likes), Skittles (15 million Likes),  Adidas (7 million Likes), Best Buy (2.5 million Likes), Target (3.8 million Likes), Buffalo Wild Wings (3.9 million Likes) and others — have learned how to use Facebook intelligently, as a conversation-rich public square rather than as just another marketing/promotional channel. With the time users spend on Facebook now far exceeding the time they spend on Google, and with traffic driven by Facebook often matching or surpassing Google referrals, it’s time to turn your Facebook presence into a larger conversation strategy for your brand.

Here are 15 tips for your business to stay on your customers’ radar by increasing your visibility and reach on Facebook.

Connect Facebook to your website

1When Facebook unveiled a slew of social plug-ins last year, it benefited not only Facebook but businesses, too, by lowering the barrier for people to react to products and services. When someone clicks the Facebook Like button on your site, an average of 40 of their friends see it. Genius! (See Mashable’s use of it at right.) Other plug-ins include Comments, Recommends, Like Box and Registration — see which ones make sense for pages on your website. Twisted Oak winery, for example, lets people Like and post Facebook status updates about specific wine bottlings. As the Spaniards say: ¡Perfecto!

Find your rhythm

2You’ll want to post regularly: Try to get into the habit of posting every day — and certainly not just when you have a marketing announcement. One or two strong Facebook updates per day is better than a half dozen scattershot updates that fly by and don’t have the staying power to attract people’s feedback. You may find that you have a more active community that responds to frequent postings. Every brand is different, so  find the rhythm and pace that work for you. Use  Facebook Insights to see which updates resonate with your fans.

Use the 80-20 rule

3It’s not all about you. Brands starting out on Facebook almost uniformly focus on pitching themselves. What they eventually discover is that Facebook is about conversations. You want to stoke conversations and Include links to stories that are interesting, remarkable, sexy, funny or newsworthy — whether they’re on your site, blog or an outside website. Use visuals if possible — our eyes are naturally drawn to imagery. As a rough rule of thumb, post four status updates on items about outside news items or discoveries for every post promoting a product. And when you do mention a product or service, try to do so in a helpful  way.

Interact, be brief, be topical — and be human

Word-count

 

 

 

 

 

 

4Businesses obsess about creating perfectly tailored content. But the best content is short and snappy. Buffalo Wild Wings studied their most successful updates last year and found that, overwhelmingly, their most popular postings were 10 words or fewer (see chart above). Wow! While your updates are important, conversation is key. Facebook rewards genuine interaction. Strong interaction with your fans helps brands show up in fans’ news feeds. Use a wide range of conversational techniques: Educate, inform, entertain, be engaging. Comment on current events. Occasionally be provocative and invite passionate debate. Use the comments to say “thank you,” and, in general, don’t delete negative comments. Have a light touch, have fun in a smart, positive way and be funny if you’ve got it in you. Leave the copywriting and marketing-speak in the office. Let down your guard and be real. Or, as Buffalo Chicken Wings says, “Post like a friend, not a brand.”

Use the right media

Ikea-photo

 

 

 

 

 

 

 

 

 

5As we covered in part 2, Facebook rewards certain kind of status updates — video, photo albums, Facebook Places check-ins — over others, like plain-text postings. So whenever you can, think visual. Retail stores like Ikea (image above) can easily add a homespun charm to their Facebook presence (“Posing on his Stockholm chair with his Barnslig curtains!… lol”). Use an under-$200 Flip HD camcorder, Kodak zi8, video-capable iPhone, Android device or the like to capture  live events, then upload it to Facebook or YouTube and share some details in your status update. Mix in different kinds of updates: interviews, contests, multimedia, events, photo albums.

Use @ tagging strategically

tagging-Facebook-Page

 

 

 

 

6 One of the most underutilized tools in Facebook is its tagging feature. When posting an update about a person, aligned brand or cause, be sure to type @ in your update field followed by their name. Facebook will automagically drop down a selection for you to choose from (see above). When you post it to your Wall, it will also post to the Wall of anyone you’ve tagged (maximum six tags per post). Think about when the person or business might welcome this. Just be careful: There’s a fine line between spam and content that you think is valuable. And use common sense: Never use a tag to slam a competitor. Also see “Some tips for new Facebook Page administrators” below for tips on how to tag — Starting today, brands can Like another Page as a Page and tag that way as well.

Target by location or language

7 Many brands aren’t aware that Facebook allows you to target your updates by location or by language. You can update fans about an event taking place in their city, let followers know about state-by-state product rollouts or speaking tours, or send important updates to people about a disaster in a confined area. You may have followers who speak languages other than English — they’d be thrilled with an update in their native language, assuming you have Page administrators with that skill set. Send an update in Spanish without alienating your English-speaking fans. Facebook Pages also allow you to target private updates to fans. These show up in a user’s messages folders, under “Updates,” although not everyone welcomes these missives. See more tips on how to target Facebook wall posts to specific fann.

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If you’re using social media for marketing, chances are you’re not limiting yourself to just one social network. Facebook and Twitter are the most popular, but other networks, like Google+, LinkedIn, Pinterest, YouTube, and several others also have large followings. With so many networks to choose from, many brands have trouble presenting a unified message across all channels. We don’t want you to fall into that trap, and we’d like to help.

What you want to strive for when working on several social media networks is cohesion. In other words, you want to present a unified identity across the different media you use. There are several ways to do this, covering both online and offline communications. In this post, however, we’re only focusing on a few ways to present a cohesive message on social media.

  • Use the same profile picture or branding across networks One thing most social networks have in common is a profile picture which shows up near the top of your page, and beside your updates, comments, and other posts. Whether you use a logo, a headshot, or some other image, make sure that this picture contains the same branding, whatever network you’re on. This makes it easy for your audience to recognize your posts, no matter which network they see them on.
  • Give your profiles a common theme Using a combination of background image, cover photo, and color palette, you can create a coherent look across social networks, even if you don’t use the exact same images across all of them. Coca-Cola, for example, does a good job with this, ensuring that visitors know they’re connecting with the same brand, no matter where they are. Check out their Facebook, Twitter, and Google+ pages.
  • Post updates on all networks We’re not talking about the overall message (though that’s really important, too), but rather, the updates that you don’t want your fans and followers to miss. Most people favor certain networks over others, and might miss out on your updates if you only share them on one network. When you have important news to share, share it on different networks, so nobody misses out. This isn’t to say every Tweet should be represented also on your Facebook Page. In fact, it shouldn’t. However, major blog posts or announcements should be shared on your different channels as appropriate.
  • Most importantly, know your brand’s voice This is the most abstract of all the tips we’re sharing here, but it is probably the most powerful. Ask yourself what, exactly, your brand stands for. What is your mission? What drives you and your brand? What principles do you stand for? In our case, we certainly talk about our services, but we also want to contribute to our customers by creating educational content and sharing content from other sources that we think would be valuable to our customers and prospects. This sets a tone that is brought through to our social media posts.

When you know what is important to you and your brand, then you can start spreading that message to your audience. Everything you say should revolve around this. The images you share, the stories you tell, the personality you exude – all of these things are rooted in the core beliefs of your brand.

 

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In some ways, “Local” holds the same allure and mystery of “Mobile” for the digital ad ecosystem. How can they be unlocked through automated, advertising strategies?

For both, aggregation of demand through display ad networks has been the automated answer – i.e. solutions like Google’s AdWords/AdSense. That’s great for indirect sales, or smaller websites without a sales team, but for larger websites, facilitating automated direct local ad sales at a national scale still seems a ways off.

Witness Business Insider’s move to the private exchange or marketplace model to close the gap between its direct and indirect sales of display advertising. And for this article, national, if not global, website networks Gawker Media and Thrillist Media Group declined to comment, which is perhaps indicative of a dearth of solutions for local, automated, direct ad sales.

To be clear, from a sell-side perspective, the reason for enabling automated “direct” would be the ability to access the premium that local advertisers would be willing to pay. Meanwhile, buy siders might want to get a first crack (via direct) at local audiences according to their campaigns’ geographic needs.

Ever hopeful, AdExchanger reached out to a group of executives in the online ad ecosystem to get their thoughts on the following:

What’s the key to unlocking a direct local ad channel for large, national, online-only publishers?

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Ben Kneen, Sr. Manager, Product Management, PayPal Media Network, PayPal

“There’s obviously a ton of money out there in local, but I think the first hurdle is that publishers are going to have to get comfortable with a pay-for-performance model. That’s how that market works today, and in my opinion, it’s the easiest path to draw dollars into a market clearly skeptical of display.

In addition to that, though, I’d like to see publishers have a spine when it comes to products – let people buy what they want and make price the consideration, not whether the targeting is available. That’s the lesson from the failed promise of private exchanges – publishers didn’t put any effort into productizing their private market offering, and no surprises, advertisers didn’t see any value.

Personally, I think programmatic premium is a much more immediate option to service large deals for existing clients and not so much the local markets precisely because they don’t need to make the leap from CPM to CPC and because those direct clients already largely know what they want to buy. I think folks should start there with their programmatic direct strategy and move to local as a phase two offering.”

John Ramey, Founder & CEO, isocket

“I’m a pessimist on this… at least for the next 5 years. The mechanics, cost of sale and service, relatively low dollar value of the buyer, and so on all roll up into a model that is just too hard today. To unlock it you’d need boots on the ground in locales (perhaps a job for the unemployed print/radio guys) using technology that allowed for super efficient self-service buying and campaign management (including build a banner, etc) with better attribution for offline results. Because local buyers just aren’t thinking too much about digital until someone walks in and says “I saw your banner ad” or they can see the attribution funnel down to their POS credit card purchase – right or wrong, that’s how the local SMBs will gauge success.”

Jay Wright, Sr. Manager, Display Revenue Operations, Cars.com

“At Cars.com, we do quite a bit of revenue locally, but I feel we have some built in advantages that would be tough to replicate if you operated in a different industry or vertical.

First, we have an endemic niche.  For us, that’s local car dealers.  They have established budgets and marketing goals and they are stationary targets for your sales team.  Perhaps the endemic customer base isn’t a requirement, but it sure makes it a lot easier to focus your sales and marketing efforts.

Second, we have a large in-market sales force.  For small business owners, there’s no substitute for personalized attention.  Even if you had something that is automated, you’d still need some minimum level of personal communication.  Remember, you are not just competing against Google AdWords.  You are competing for a share of their very limited marketing budget against companies like local TV, radio, print, and outdoor.  All of which appear in person to ask for their business.

Third, we have very little competition between local and national over the same inventory, which is partly by design and party good fortune.  How will your local customer feel about buying ‘leftover’ and “remnant” that isn’t sold Nationally?  Or in reverse, will National still have appetite for a placement that is already sold out in the top 10 DMAs?  It’s seductive to think that you can accept both sales at once, but in my experience, there is always some level of cannibalization.  This obviously isn’t an issue if you have so much inventory that you will never run out anyway.  But for many web properties there is a finite audience, so selling locally opens the door to evaluating Price/Quantity tradeoffs.  Thoughtfully evaluating your areas of overlapping demand is critical to success.”

Jim Spanfeller, Founder and CEO, Spanfeller Media Group

“Like most everything in the digital space, local is currently a victim of complexity and a lack of transparency.  How do I get it, what am I getting, when will I get it and so forth.  The flip side to complexity (at least in this construct) is control and feedback once you have mastered the nuance. But that mastery and the often opaque nature of online buying are huge friction points to scale. So somewhat long way around to saying that like the rest of the online ad ecosystem, transparency and ease of use will herald huge gains in local digital spend. And it is only a matter of when vs. if that these two things will happen. Here’s to hoping that when is sooner rather than later…”

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In today’s economic world, cutting on your budget or marketing is really difficult as each criterion to market a company got many hurdles and to meet this up, a smart budget is obviously needed. But it’s indeed a fact that companies try to bring down their marketing budget greatly by launching certain PR budget cutting tips. Do you wanna check on some ways to reduce PR budget?

Money talks and BS walks.

Do you feel your Ads fetch good results in the market without introducing to some new body? Then it’s the best way to cut PR budget. It is expected that companies promote their brand value through marketing or Ads, but what more important is to see whether those present marketing is still worth than connecting with a PR agency! For bringing it more effective use up your old Ads exposure layouts.

Get things run practically. In this social media dominating era, it is really important to get linked with these bodies to help out marketing a brand and obviously PR agencies work along with it. These technologies has made things easier as clients could relax and sit anywhere around the globe and do their business. Setting up a PR firm for your company may push up your budget drastically as you set aside rent for furniture, office space and other requirements. So don’t you think a virtual PR agency can shave off your budget at least 50%?

Get more confidence in your capabilities! Create your brand’s Facebook group, Twitter community and do some creative technological stuff to bring down other sourcing budgets. Technologies these days are faster than wink of an eye. Drive into the pool and imbibe technology which could reach out effectively to your customers.

Send mails your own. Targeting the customers through emails is one among the best strategy to cope up with business tricks. Why not you start uncluttering your inbox, sent items, spam and trash? This could obviously cut short the money you shell out for each mail being composed and sent by an agency no matter if it comes back to the account! Finally you would gain knowledge in organizing the account as well as reducing the budget.

Check whether the PR agency you engage with comes with a list of bills which they haven’t even worked. It is very important to keep in track of the PR related works or finally when you see your pocket don’t get shocked at one press release for which you forfeit about an undesirable grand!

Cutting on PR budget doesn’t mean you would face a drastic fall in your business. The right way to interact with the customers, keeping up the professional ties and letting you into the public could get your business leap consistently cutting off unnecessary mediators.

Feel free to check out PR services by Propeller Group, a leading PR company in London

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