Tag Archive: Internet marketing


All The Internet Marketing Gurus Say …“BUILD A LIST!” Now Do It Soooo Quickly And Easily, Your Visitors Sign Up Before They Know It!

Forget “One Trick” Popup Software, And Give Your Visitors EVERY Chance To Connect With You …

Hi Friends and Marketers from around the World!
Have you seen these numbers?
They are VERY revealing…
Here’s the breakdown of 10,000 signups…and how they signed up…

Popup: 37.8% (Big pop, nice design, big ebook cover)
Sidebar: 20% (Text only, graphic subscribe / call to action button)
Footer: 19.7% (Text only, graphic subscribe / call to action button)
Signup Page: 3.2% (a single, UNLINKED TO squeeze page, similar to popup)
Get The Rest Of This: 10.4% (A Special post, with a sign up form in the post…more about this in a bit)

source: Steve Warwick, used with permission
What If You Could… Quickly And Easily…

Add An Optin Form with a “lightbox” (a popup with the background darkened, so that all your visitor sees is your Optin Offer, so they either have to subscribe or dismiss your form in order to see the page underneath…)
Have a Footer Bar or Header Bar Opt-In Form — especially if you want to attract the visitor’s attention, but not hit them with an “in your face” popup requiring them to take action
Display hidden content: Rarely seen outside of expensive WordPress membership software, but you can have it — get your visitors salivating to see more, and show it to them after they’ve opted in.
Subscribe on commenting: Get the ideal subscribers — those folks already commenting on your blog … this makes it super simple for them to do— all they have to do is click a checkbox…
Subscribe on registration: Not something most blogs offer, but if you offer user registration, why not make it so it adds them to your email list (the one of your choosing, of course!)
Put a “Subscribe” Box In All Your Posts: Hey, a sweet, quiet, simple request for them to signup to your email list to get more … you just gave them great content, show them how to keep getting more…
Put a “Subscribe” Box In Particular Posts…(shhhh…remember the “Get The Rest Of This” from the Optin statistics above? He split a great post into two, kept the first half in the post and the second half in a pdf. The visitor had to opt-in to the subscribe form in the post to get the second half.)
Create a “Cascade” of Exit Popups…under precise “fighter pilot” control…each popup with its own content, each sending the user to a unique URL…and you can add the “cascade” to all your pages or any of your pages…you choose…!
Put Your “Subscribe” Form anywhere you want on your WordPress blog…
Mix’n’Match all of the above to your heart’s content…

Sound Interesting..Check it out Here
CLICK LINK NOW

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Automatically

Send a Tweet

To everyone that opts into your email list.

Read & Learn More Here:

Why not give it a try, for free.
How do you get the Twitter name of my email subscriber? Our proprietary technology is able to link email addresses with Twitter accounts. Connecting with email subscribers on Twitter helps make you more sales. Automatically follow them and set up a custom Tweet with a link to your website.

CLICK HERE TO TRY FOR FREE:

All The Internet Marketing Gurus Say …“BUILD A LIST!” Now Do It Soooo Quickly And Easily, Your Visitors Sign Up Before They Know It!

 

Forget “One Trick” Popup Software, And Give Your Visitors EVERY Chance To Connect With You …

Hi Friends and Marketers from around the World!
Have you seen these numbers?
They are VERY revealing…
Here’s the breakdown of 10,000 signups…and how they signed up…

  • Popup: 37.8% (Big pop, nice design, big ebook cover)
  • Sidebar: 20% (Text only, graphic subscribe / call to action button)
  • Footer: 19.7% (Text only, graphic subscribe / call to action button)
  • Signup Page: 3.2% (a single, UNLINKED TO squeeze page, similar to popup)
  • Get The Rest Of This: 10.4% (A Special post, with a sign up form in the post…more about this in a bit)

source: Steve Warwick, used with permission

What If You Could… Quickly And Easily…

  • Add An Optin Form with a “lightbox” (a popup with the background darkened, so that all your visitor sees is your Optin Offer, so they either have to subscribe or dismiss your form in order to see the page underneath…)
  • Have a Footer Bar or Header Bar Opt-In Form — especially if you want to attract the visitor’s attention, but not hit them with an “in your face” popup requiring them to take action
  • Display hidden content: Rarely seen outside of expensive WordPress membership software, but you can have it — get your visitors salivating to see more, and show it to them after they’ve opted in.
  • Subscribe on commenting: Get the ideal subscribers — those folks already commenting on your blog … this makes it super simple for them to do— all they have to do is click a checkbox…
  • Subscribe on registration: Not something most blogs offer, but if you offer user registration, why not make it so it adds them to your email list (the one of your choosing, of course!)
  • Put a “Subscribe” Box In All Your Posts: Hey, a sweet, quiet, simple request for them to signup to your email list to get more … you just gave them great content, show them how to keep getting more…
  • Put a “Subscribe” Box In Particular Posts…(shhhh…remember the “Get The Rest Of This” from the Optin statistics above? He split a great post into two, kept the first half in the post and the second half in a pdf. The visitor had to opt-in to the subscribe form in the post to get the second half.)
  • Create a “Cascade” of Exit Popups…under precise “fighter pilot” control…each popup with its own content, each sending the user to a unique URL…and you can add the “cascade” to all your pages or any of your pages…you choose…!
  • Put Your “Subscribe” Form anywhere you want on your WordPress blog…
  • Mix’n’Match all of the above to your heart’s content…
Sound Interesting..Check it out Here
Photo credit: Sean MacEntee

Photo credit: Sean MacEntee

Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue.

What do the numbers tell us about the importance of SEO?

  • 54% of people come to a website from a search engine (source: Forrester)
  • 94% of search engine users click on organic search results (source: Search Engine Watch)
  • 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO)

So what are you waiting for? Here are 11 tips and tools to jump-start your SEO.

Learn & Read More At:

About the author

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  • Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

    His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.

    Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI. He also speaks at industry conferences and hold workshops on social media. Rob is a graduate of Colby College in Waterville, Maine.

Automatically

Send a Tweet

To everyone that opts into your email list.

Read & Learn More Here:

Why not give it a try, for free.
How do you get the Twitter name of my email subscriber? Our proprietary technology is able to link email addresses with Twitter accounts. Connecting with email subscribers on Twitter helps make you more sales. Automatically follow them and set up a custom Tweet with a link to your website.

CLICK HERE TO TRY FOR FREE:

VISIT US AT:

FACEBOOK

SUNRISEDATA1

Managing Social Media Chatter, Complaints, Conflicts and Crises image tips to avoid social media crisisWhat do Dominos, DKNY, Burger King, Chick-Fil-A, the  Red Cross, KitchenAid, Applebee’s and Paula Dean all have in common?

They’ve all had painful social media mishaps. Some of these brands  were able to minimize the negative impact by handling their situations quickly  and wisely; others will go down in history as “socially awkward.”

With social media, you don’t have to be a big brand to have a big blow-up. A  little forethought and adherence to four basic guidelines will prepare you to  handle the occasional faux pas that may come your way.

Create A Social Media Plan

A social media plan outlines a your promotion and engagement  protocol, the platforms you’ll be using and even your daily routines. It should  also include instructions for dealing with potentially damaging situations. As  you’re developing that part of the plan, it’s wise to anticipate a wide array of  possible issues, no matter how off the wall they might seem, and determine how  you’ll handle each:

  • Identify the types of communications and the response each requires. A  customer complaint about your price should be handled much differently than a  rumor about product contamination – something that could turn into a full-blown  brand reputation crisis
  • Assign people within your organization to handle the situation based on the  type of communication. It’s easier to maintain a consistent and effective  approach if you categorize situations based on their potential “hazard” and have  the same people respond to the same types of situations
  • Develop an internal communications plan that puts everyone on the same page  regarding the company’s position and messaging around things like product  performance complaints, missed shipments, quality, etc. You don’t want one  representative flying solo and promising something the company can’t (or won’t)  deliver on
  • As part of your regular engagement strategy, encourage venting, sharing and  conflict discussion by your followers. Many companies are afraid of the  occasional negative comment, but giving your followers a way to share their  concerns gives you the opportunity to resolve issues and even have your  advocates help you out. It also presents you as confident, collaborative and  focused on giving customers what they’re looking for

Monitor

Many times, customer service issues are tweeted or posted  with the expectation that someone is watching on the other end ready to respond.  Because your community is undoubtedly talking, you have to be listening so you  can get ahead of the situation before it snowballs. Make sure you have an  effective process in place that:

  • Allows easy monitoring of all platforms on a single dashboard
  • Sends alerts triggered by keywords or hashtags signaling potential issues  for your company
  • Identifies spikes in engagement – this can be an early warning sign that  chatter’s picking up

Respond

How you respond to a situation can arguably be more  important than the challenge itself. A well-prepared, well-crafted response can  actually result in kudos for you and increase your followers – as in the case of  Burger King and DKNY. A panicked response can create bad press that’ll live on  long after memory of the crisis dies. So what should you do?

  • Acknowledge and clarify the specifics of the situation immediately
  • Respond authentically, not automatically
  • Be honest and transparent; admit if there was a mishap and what will be done  to rectify the situation
  • Encourage interaction with you, not community at large
  • Respond first on the platform where the communication started/took place. If  the flare-up happened on Facebook, respond there first – it won’t help to jump  platforms if the conversation and chaos are happening within another audience.  After that initial response, go ahead and expand to other outlets if you believe  the situation will “spread,” develop a dedicated microsite to house your  official responses and messages if the situation warrants, and direct anyone  interested to that site
  • Encourage company employees to use their own social media accounts to  share  information about an incident; make sure their messages are calm and  straightforward, not incendiary, and accurately reflect your company’s  position
  • Don’t delete community comments. Address them fairly and follow up off-line  with any individual trouble spots
  • Know when to take it offline – reach out personally. Sometimes people just  like to pick fights and nothing you say will dilute their ire. In many cases, a  phone call and sincere effort to rectify the situation keeps the situation from  becoming out-of-control

Review

Take a breath. The sun will still rise tomorrow and hopefully you’ve handled  the situation as well as possible. But now what? It’s important to do a  post-mortem to understand what worked, what didn’t and what needs to be changed  for future events. A few questions to ask yourself are:

  • What happened, why and was it preventable?
  • What was the resolution and what measures are now in place to keep this from  happening again?
  • What was the extent of the spread?
  • Did internal communication flow effectively?
  • Did the plan work as anticipated? If not, why not?
  • What long-term ramifications will need to be dealt with?

You can’t entirely avoid social media conflict and the potential it has to  cause problems for your brand. But by having a plan, being alert to what’s being  said, and tackling each issue quickly and appropriately, you’ll find that social  media engagement is a manageable process that will provide many more positives  than negatives.

Managing Social Media Chatter, Complaints, Conflicts and Crises image b94d13c5 ce6f 4499 b81e da8b468762e4

Image Credit

LEARN MORE:

Profile: Tami Wessley

Tami Wessley is VP of Client Services for Weidert Group, a full-service marketing agency based in Appleton, Wisconsin. Tami has spent nearly 20 years in both corporate marketing and agency environments focusing on strategic marketing and planning. As part of the Weidert team, Tami loves sharing the benefits of integrated traditional and inbound marketing strategies with clients. The best places to interact with Tami are Twitter and LinkedIn.

Follow Tami Wessley: Tami Wessley on the Web

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10 DOLLAR SOLO ADS

Send Out Your Email Ad Safely In 3 Easy Steps

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Step 1: Choose Your Ad’s Targeting Choose the type of people you would like your email ad sent to from our extensive list of demographic targeting categories. Click Here For A Complete List
Step 2: Enter Your Email Ad Into The Form Type the subject line and body of the email ad you would like your prospects to receive. Make sure to include your website address.
Step 3: Choose The Date You Would Like Your Ad Sent & Click Submit Choose the day you would like your email ad sent and click the submit button. We take care of the rest and we will contact you with a tracking page to monitor your email ad’s performance.

The 10DollarSoloAds Service is a sophisticated double opt-in solo email ad system that sends your email ad to thousands of fresh opt-in leads instantly. Just enter your email ad and click the send button and your email ad is on its way to thousands of fresh prospects.

If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website. Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.

Third Party Click Verification included free with every mailing.
Easy to use interface sends your email ad in two easy steps.
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10 DOLLAR SOLO ADS

Send Out Your Email Ad Safely In 3 Easy Steps

LIMITED TIME OFFER: Order our Weekly Service and receive up to 500 extra prospects per solo ad, so sign up now!

Step 1: Choose Your Ad’s Targeting Choose the type of people you would like your email ad sent to from our extensive list of demographic targeting categories. Click Here For A Complete List
Step 2: Enter Your Email Ad Into The Form Type the subject line and body of the email ad you would like your prospects to receive. Make sure to include your website address.
Step 3: Choose The Date You Would Like Your Ad Sent & Click Submit Choose the day you would like your email ad sent and click the submit button. We take care of the rest and we will contact you with a tracking page to monitor your email ad’s performance.

The 10DollarSoloAds Service is a sophisticated double opt-in solo email ad system that sends your email ad to thousands of fresh opt-in leads instantly. Just enter your email ad and click the send button and your email ad is on its way to thousands of fresh prospects.

If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website. Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.

Third Party Click Verification included free with every mailing.
Easy to use interface sends your email ad in two easy steps.
HTML or Text Ads can be sent with our service.
FREE 24 hour email support from                                  a member of expert support department.
NEW Feature! Specify exactly what day you would like your email ad sent.
NEW Advanced Targeting! Choose from hundreds of categories.
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10 DOLLAR SOLO ADS

 
Send Out Your Email Ad Safely In 3 Easy Steps

LIMITED TIME OFFER: Order our Weekly Service and receive up to 500 extra prospects per solo ad, so sign up now!

Step 1: Choose Your Ad’s Targeting Choose the type of people you would like your email ad sent to from our extensive list of demographic targeting categories. Click Here For A Complete List
Step 2: Enter Your Email Ad Into The Form Type the subject line and body of the email ad you would like your prospects to receive. Make sure to include your website address.
Step 3: Choose The Date You Would Like Your Ad Sent & Click Submit Choose the day you would like your email ad sent and click the submit button. We take care of the rest and we will contact you with a tracking page to monitor your email ad’s performance.

The 10DollarSoloAds Service is a sophisticated double opt-in solo email ad system that sends your email ad to thousands of fresh opt-in leads instantly. Just enter your email ad and click the send button and your email ad is on its way to thousands of fresh prospects.

 

If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website. Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.

Third Party Click Verification included free with every mailing.
Easy to use interface sends your email ad in two easy steps.
HTML or Text Ads can be sent with our service.
FREE 24 hour email support from                                  a member of expert support department.
NEW Feature! Specify exactly what day you would like your email ad sent.
NEW Advanced Targeting! Choose from hundreds of categories.
15188_10200527694091135_1910906606_n

Send Out Your Email Ad Safely

In 3 Easy Steps

LIMITED TIME OFFER: Order our Weekly Service and receive up to 500 extra prospects per solo ad, so sign up now!

Step 1: Choose Your Ad’s Targeting Choose the type of people you would like your email ad sent to from our extensive list of demographic targeting categories. Click Here For A Complete List
Step 2: Enter Your Email Ad Into The Form Type the subject line and body of the email ad you would like your prospects to receive. Make sure to include your website address.
Step 3: Choose The Date You Would Like Your Ad Sent & Click Submit Choose the day you would like your email ad sent and click the submit button. We take care of the rest and we will contact you with a tracking page to monitor your email ad’s performance.

The 10DollarSoloAds Service is a sophisticated double opt-in solo email ad system that sends your email ad to thousands of fresh opt-in leads instantly. Just enter your email ad and click the send button and your email ad is on its way to thousands of fresh prospects.

 

If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website.

Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com

When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.

Third Party Click Verification included free with every mailing.
Easy to use interface sends your email ad in two easy steps.
HTML or Text Ads can be sent with our service.
FREE 24 hour email support from                                  a member of expert support department.
NEW Feature! Specify exactly what day you would like your email ad sent.
NEW Advanced Targeting! Choose from hundreds of categories.

LET’S GET STARTED! Send Out My Email Ad!

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Facebook-Fan-worth-525x323

Increasing your brand’s visibility on Facebook won’t get you a $136.38 ROI per fan, but it will solidify customer relationships on the most important social network in the world.

Tactics to stay on your fans’ radar — begin with targeting their news feeds & making your updates count

This is part 4 of a 4-part series on using Facebook strategically. Updated a few hours after publication to include news from Facebook about its upgrade to Pages today. Also see: • Part 1: Demystifying how Facebook’s news feeds work • Part 2: 15 ways to increase your Facebook stature • Part 3: Cheat sheet: Key principles of social media marketing on Facebook

JD LasicaYour brand or business has a Facebook Page. That’s nice. Are you getting much traction, and is it worth your investment of time and effort?

I get the sense that many brands understand that Facebook needs to be an important part of their business strategy. But they’re fumbling the execution. What steps should your business take to increase your reach and visibility on Facebook and to turn supporters into paying customers?

And how will Facebook’s upgrade of Pages, announced today, affect managing your brand’s Page?

First, a dose of cold reality: Your brand isn’t reaching as many people as you think through its Facebook Page. Most people who “like” your Page never go back to it. Jeff Widman of BrandGlue found that 88 percent of Facebook members never return to a Page once they’ve clicked the Like button.

Your opportunity lies in engaging with fans through their News Feed. (Let’s call them fans until someone comes up with a better term.) But here’s a second harsh truth: Only 1 out of every 500 updates makes it into your fans’ critical Top News feed, which is how 95 percent of Facebook members get their updates (excluding mobile users), according to Facebook itself. (The percentage of Page updates visible in a user’s Top News feed may be even smaller today.)

Bottom line? Many of those status updates exquisitely crafted by your Facebook team will never be seen by the vast majority of your fans.

But it doesn’t have to be that way. Several major brands — Starbucks (nearly 20 million Likes), Skittles (15 million Likes),  Adidas (7 million Likes), Best Buy (2.5 million Likes), Target (3.8 million Likes), Buffalo Wild Wings (3.9 million Likes) and others — have learned how to use Facebook intelligently, as a conversation-rich public square rather than as just another marketing/promotional channel. With the time users spend on Facebook now far exceeding the time they spend on Google, and with traffic driven by Facebook often matching or surpassing Google referrals, it’s time to turn your Facebook presence into a larger conversation strategy for your brand.

Here are 15 tips for your business to stay on your customers’ radar by increasing your visibility and reach on Facebook.

Connect Facebook to your website

1When Facebook unveiled a slew of social plug-ins last year, it benefited not only Facebook but businesses, too, by lowering the barrier for people to react to products and services. When someone clicks the Facebook Like button on your site, an average of 40 of their friends see it. Genius! (See Mashable’s use of it at right.) Other plug-ins include Comments, Recommends, Like Box and Registration — see which ones make sense for pages on your website. Twisted Oak winery, for example, lets people Like and post Facebook status updates about specific wine bottlings. As the Spaniards say: ¡Perfecto!

Find your rhythm

2You’ll want to post regularly: Try to get into the habit of posting every day — and certainly not just when you have a marketing announcement. One or two strong Facebook updates per day is better than a half dozen scattershot updates that fly by and don’t have the staying power to attract people’s feedback. You may find that you have a more active community that responds to frequent postings. Every brand is different, so  find the rhythm and pace that work for you. Use  Facebook Insights to see which updates resonate with your fans.

Use the 80-20 rule

3It’s not all about you. Brands starting out on Facebook almost uniformly focus on pitching themselves. What they eventually discover is that Facebook is about conversations. You want to stoke conversations and Include links to stories that are interesting, remarkable, sexy, funny or newsworthy — whether they’re on your site, blog or an outside website. Use visuals if possible — our eyes are naturally drawn to imagery. As a rough rule of thumb, post four status updates on items about outside news items or discoveries for every post promoting a product. And when you do mention a product or service, try to do so in a helpful  way.

Interact, be brief, be topical — and be human

Word-count

 

 

 

 

 

 

4Businesses obsess about creating perfectly tailored content. But the best content is short and snappy. Buffalo Wild Wings studied their most successful updates last year and found that, overwhelmingly, their most popular postings were 10 words or fewer (see chart above). Wow! While your updates are important, conversation is key. Facebook rewards genuine interaction. Strong interaction with your fans helps brands show up in fans’ news feeds. Use a wide range of conversational techniques: Educate, inform, entertain, be engaging. Comment on current events. Occasionally be provocative and invite passionate debate. Use the comments to say “thank you,” and, in general, don’t delete negative comments. Have a light touch, have fun in a smart, positive way and be funny if you’ve got it in you. Leave the copywriting and marketing-speak in the office. Let down your guard and be real. Or, as Buffalo Chicken Wings says, “Post like a friend, not a brand.”

Use the right media

Ikea-photo

 

 

 

 

 

 

 

 

 

5As we covered in part 2, Facebook rewards certain kind of status updates — video, photo albums, Facebook Places check-ins — over others, like plain-text postings. So whenever you can, think visual. Retail stores like Ikea (image above) can easily add a homespun charm to their Facebook presence (“Posing on his Stockholm chair with his Barnslig curtains!… lol”). Use an under-$200 Flip HD camcorder, Kodak zi8, video-capable iPhone, Android device or the like to capture  live events, then upload it to Facebook or YouTube and share some details in your status update. Mix in different kinds of updates: interviews, contests, multimedia, events, photo albums.

Use @ tagging strategically

tagging-Facebook-Page

 

 

 

 

6 One of the most underutilized tools in Facebook is its tagging feature. When posting an update about a person, aligned brand or cause, be sure to type @ in your update field followed by their name. Facebook will automagically drop down a selection for you to choose from (see above). When you post it to your Wall, it will also post to the Wall of anyone you’ve tagged (maximum six tags per post). Think about when the person or business might welcome this. Just be careful: There’s a fine line between spam and content that you think is valuable. And use common sense: Never use a tag to slam a competitor. Also see “Some tips for new Facebook Page administrators” below for tips on how to tag — Starting today, brands can Like another Page as a Page and tag that way as well.

Target by location or language

7 Many brands aren’t aware that Facebook allows you to target your updates by location or by language. You can update fans about an event taking place in their city, let followers know about state-by-state product rollouts or speaking tours, or send important updates to people about a disaster in a confined area. You may have followers who speak languages other than English — they’d be thrilled with an update in their native language, assuming you have Page administrators with that skill set. Send an update in Spanish without alienating your English-speaking fans. Facebook Pages also allow you to target private updates to fans. These show up in a user’s messages folders, under “Updates,” although not everyone welcomes these missives. See more tips on how to target Facebook wall posts to specific fann.

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There are many public relations professionals who joined Google+ and share articles and interesting findings on this network. Communities are great places to keep in touch with PR peeps who share the same passion and interests, to exchange ideas, get tips and feel the pulse of the industry.

Below are ten Google+ Communities you should consider joining. They are listed based on the number of members, and  cover a wide range of PR, communications and marketing aspects so that all the PR people on Google+ can find something that meets their interests.

  1. Marketing+ – A Community of Marketers. Mobile Local Social Search PR – has over 1700 members. This community invites its members to “assemble some brilliant minds in marketing and connect… so, we can help marketing NOT suck.” Many interesting articles here!
  2. Public Relations – A place for PR pros to talk about workflow, tools, tips, etc., – it is a community with over 1300 members sharing interesting and useful content in various categories.
  3. Social media – this is a community with over 1300 members. The official presentation mentions that beginners and seasoned pros are all invited to learn from each other.
  4. Online Marketing – A great community to talk about Online Marketing –  with over 1000 members, open for anyone who deals with SEO, PPC, Social Media, Affiliate Marketing, Email Marketing, Display, analytics and any other areas of performance marketing. They also run monthly events for professionals working in the space.
  5. Social media – Discover How To Use Social Media For Your Business! – has almost 900 members and is a social media community devoted to helping businesses and marketers use social media more effectively.
  6. Online Marketing – Where SEO SEM Online Marketing and webmasters meet – is a community with over 600 members discussing SEO, SEM, online Marketing best practices and so forth.
  7. Search Marketing – The latest news, tips, articles, and discussions in Search Marketing – has over 500 members and it is a Google+ community that was created to bring you the latest in Paid Search, SEO and Social Media and as a platform for open discussions and idea sharing.
  8. PR and Public Relations – A Google+ group for PR professionals both in house and agency. This community has almost 300 members, but only few share content. However, the articles and recommendations you’ll find here will make you join the community dedicated to PR professionals from around the world.
  9. PR & Communications Professionals – Increase networking and facilitate discussions on industry trends. This community has over 260 members, but it is a community very relevant to PR pros so I simply had to feature it on this list. There are many categories with relevant and interesting topics, designed for industry professionals interested in the latest news and discussions about public relations, marketing, branding, social media and more.
  10. Inbound Marketing – all-in-one marketing resources is a community with over 260 members sharing articles and discussing SEO, social media, marketing, PR, etc.

Yes, I know, there is also Internet Marketing – A Network of Internet Marketing Professionals community, with over 1300 members, but I find the content on the other communities to be more interesting, and since it is a list of 10, this community gets a mention here.

Another important thing: yes, you will find some people and articles in more than one community. In the end, you can check these communities and see which one(s) are of more interest to you and then join them.

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About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter – @violetaloredana (Romanian and English) and @TravelMoments (English only

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newsBefore the days of the internet, we learned about businesses, products and services from newspapers, magazines, television and radio. We associated a business name with what it offered. We didn’t type in a keyword and come up with a name. If you pay attention to what’s happening in the search world now, Google is moving away from favoring websites that vehemently pursue rankings through anchor text and towards the websites that establish their brands. This is evidenced in the decrease in backlinking strategies that are effective and the increase in rankings of big brand names. You can see this in the move towards more natural backlink building and in local results presented by proximity to the searcher. New websites should take their business building cues from what works offline; that is, establishing their brand’s reputation.

Social Media

One of the most obvious places to engage current and future customers is in social media platforms. Given the latest search feature “Graph Search” now offered by Facebook, your business pages’ activity and business location proximity to the searcher increase the chances of being shown to searchers typing in keywords related to your business page.

But, the most important use of your business page is to communicate with people interested in your products or services. There, people will see your response to inquiries, how you handle concerns and be more receptive to information about your business than they are by email.

Back Links

The focus of your backlinking strategy, especially when your website is just out of the gate, should be to let people know what you offer and associate those services with your website. Those links should contain more natural links, i.e. http://www.yoursite.com, yoursite.com and yoursite than any other type of link. If you focus on link building as a way of sending traffic from related sites rather than building anchor text links, you will build higher quality links and build a reputation on websites where there are really people interested in your business. It’s like running an ad in a trade magazine; you would want to pay for the magazine related to your business, not any random magazine where the readers wouldn’t be interested in your services.

Press Releases

If done properly, press releases offer a great opportunity to create brand awareness. Focus not on the links, but creating something newsworthy that can be picked up by quality news sources and blogs containing readers who will be interested in your business.

Don’t Be Boring

If your website contains just a few pages and offers nothing different or engaging to the visitor, you’re not going to stand out from other websites offering the same thing. Find a unique way to engage people by being informative and adding new content on a regular basis.

Be sure to include your contact information, rather than a form, so people know they are working with a reputable company that doesn’t hide when a purchase goes awry. You might draw people to your website the first time, but to build your brand, you can’t give them reasons to go on review websites and complain about you. Your interaction and accessibility are essential.

Theresa Happe works with Namefind.com where businesses can find the best brand names for their websites and corresponding available social handles.

 

 

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