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Generally, the more you spend, the better it works, especially when you spend your ad dollars on YouTube, Facebook, and Twitter.

 

Even money spent on press releases and rich releases can be ephemeral as they only exists online as long as you pay for them to live there. Again, they’ll work only as long as you pay.

SEO, social media engagement, blogger outreach, content marketing, and community engagement are ways you can — and do — build something for the future.ibm-selectric-typewriter-1961

The moment you stop paying rent on your online advertisements, you’ll be evicted — thus is the ephemeral nature of online advertising; if you invest in your community and develop connection, attachment, and encourage your friends, fans, and current customers by making them brand ambassadors, you’ll end up owning your own home and all the associated equity.

While a contextual text ad feels like SEO because shows up at the top of search results, it isn’t. The moment you stop paying, all the benefit goes away.

Even native advertising, with its focus on being “viral” and “sticky” mostly only exists as long as you pay — and, it’s always anchored to content, be it an article, photo, infographic, or video — at the end of the day, even native advertising depends on content marketing.

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My specialty is contend marketing, online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future

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LEARN and READ MORE HERE

 

 

 

 

 

 

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Chris Abraham

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries’ leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.

 

The marketing buzzwords of the past few years have been all about social media. If you haven’t picked up on the craze by now, you’ve been living under a rock. A rock with no wi-fi.

Everyone is scrambling to get on the social media bandwagon. Huge corporations and small mom & pop outfits now have Facebook profiles; the easiest way to get your lost luggage back from the airline is via twitter. It’s a mad rush to find and exploit the most profitable social media platforms.

And like most gold rushes, the people who are really going to get rich are the ones selling pickaxes and bacon. Sure, a few will strike the mother lode, but the real winners here are the platforms themselves (along with the people who market to the platforms for all of those corporations and small businesses).

I’m not saying that social media is worthless. Far from it! But what I’m really saying is that the heart of marketing will always remain the same, no matter what the mechanism is. It’s still all about connection.

These are the 5 simple guidelines I use to keep myself on track:

Speak to the person, not the machine

Marketing is about connecting with the people who are, or will become, your customers. This hasn’t changed since the first sales letter was written in cuneiform on a clay tablet in Babylon.

Because behind each of those profiles, handles, and screen names is a real, live human being with the same wants, needs, passions, and desires as any human from 10, 20, or 100 years ago. Your job is to connect with them, show them that they can trust you, and then make their life better in a way that results in profit for your company. If you’re not doing that, you’re wasting your time.

 

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Kevin Harrington

Contributor

Kevin Harrington

I write about entrepreneurs, crowd funding and other tools for

Have you examined the organic reach of your Facebook page recently? You may be surprised to find that your posts do not reach every single fan – you may not even come close. Has Facebook misled brands and social media managers about the platform’s power as a marketing tool?Last month, Valleywag’s Sam Biddle reported that Facebook is in the process of slashing organic page reach down to 1 or 2 percent. A survey by EdgeRank Checker looked at 50,000 posts from the top 1,000 pages on Facebook and found that organic reach by fan had already dipped to 6.51 percent in March of 2014. The truth is that organic reach has been steadily declining since 2012.

 

 

 

Unfortunately, many of these articles have presented the problem without offering a solution, leaving page managers unsure of what to do. In extreme cases, some companies have deleted their Facebook page in retaliation; carryout app Eat24 even wrote a (NSFW) break-up letter before deleting their page, which had accumulated more than 70,000 likes.

It is understandable that companies are concerned about the investment they made in open social communities like Facebook and Twitter. They have operated under the assumption that the platforms were (mostly) free and effective channels for reaching their customers. Recent changes cast doubt on the validity of these assumptions. To combat these changes, companies must leverage Facebook’s advertising platform, invest in creating content that is valuable and engaging and consider creating their own communities.

Amplify Content with Advertising
In the short term, the easiest way to combat the drop in organic reach and increase visibility is to leverage Facebook’s advertising platform. While many marketers may be irritated with this solution, it should not be a surprising answer to the problem. In fact, the integration of ads into the News Feed rather than in the right rail helps present content to Facebook users in the way they prefer.

Additionally, Facebook’s maturing ad platform provides an incredible number of parameters to target both your fans and people across the network. If used correctly, Facebook’s advertising platform should enable marketers to reach their intended audience effectively and efficiently.

 

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DENNIS JENDERS

As a social business and digital strategist for 7SummitsDennis Jenders lives at the intersection of research, strategy and technology. It is here that he applies more than 15 years of experience to inspire new ways to connect and collaborate with consumers and build communities of vitality and value. Find him on Twitter @djenders.

 

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How to leverage your audience’s Instagrams, tweets, Facebook posts, blogs, Tumbls & G+s

 

Chris AbrahamIcan’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!   moranLiveTweetingSetupGear-296x300

I am not saying you shouldn’t hire a professional team for posterity, the annual reports, and your organization’s archive. But why are you time-delaying your fundraisers, events, conferences, gatherings, jamborees, and rally by hours, days, and weeks when you have all the cheap-and-accessible tools all around you to take dozens of “good enough” images real-time, allowing hundreds, thousands, and millions of friends, family, fans, and potential donors, clients, customers, attendees, and members to get a selective and well-curated peek into all the cool stuff you do every day, as it happens, live, en masse, over the course of the entire event, instead of only the tightly-edited album you may only share with your current friends and family, all in one dump, at one moment, well after the event is far in the rear view mirror?

Yes, those professionally shot 16.2 megapixel photos may well be well-lit, hi-def, perfectly posed, and color-corrected, but they’re also planned, dull, and edited down to so few images that all you’re left with are some boring photos of some random “celebrity” at a dais, some sponsors, board members, and honored guests mugging in a huddle, some glad-handing photos, and maybe a snappy of plates of rubbery chicken on linen-festooned banquet tables.
Expand your reach beyond who’s in the room

Keep the pro shooters but look to others who might be willing to live tweet, Vine, Instagram, Google+, Facebook, Pinterest, and Tumbl on your behalf, logging in to your Twitter, Vine, Instagram, Google+, Facebook, Pinterest, and Tumblr accounts before the night begins.

Alternately you can follow my advice below and get the sort of impact you need from the events that you’ve spent a lot of money and energy on already — events that could really help your brand profile in the noisy, noisy, world — but at which there are only dozens to hundreds of attendees and not the thousands-upon-thousands you’ve acquired through social media marketing across all of your social networks and social sharing platforms. Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually).
Live streaming, live-tweeting, Instagramming and Vine

2014-04-28 13.48.52When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. Strangely enough, too few people carry backup batteries for their smart phones.

My two smart phones are an Apple iPhone 5 and a Google Nexus 5. The 5 has passable battery life, the Nexus 5 dies within an hour the way I use it. As a result, I fill up two Radioshack Portable Power Banks, each with 6000mAhs, every night.2014-04-28-13.48.52-300x281

The best thing about porting around too many batteries and cables? Well, you can hook your staff and the folks who are attending up with batteries and charging cables and still have your battery needs covered as well. In fact, you might decide to buy a bunch of batteries and chargers and adapters and plugs and maybe even have a safe charging station where people can leave their poor depleted phones. If you play your cards right, half of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. No, not their camcorder, DSLR, or Canon snappy, but their smart phone, uploading their Vines, Instagrams, tweets, and Facebooks, blogs, Tumbls, and Plusses right then and there, an entire corps of paparazzi.

 

 

 

LEARN and READ MORE AT:

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CONNECT WITH THE AUTHOR:

Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus

Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus – See more at: http://socialmedia.biz/2014/05/12/enlist-the-power-of-the-crowd-for-your-next-live-event/#sthash.dhWbMrAG.dpuf
Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus or leave a comment below. – See more at: http://socialmedia.biz/2014/05/12/enlist-the-power-of-the-crowd-for-your-next-live-event/#sthash.dhWbMrAG.dpuf
Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus or leave a comment below. – See more at: http://socialmedia.biz/2014/05/12/enlist-the-power-of-the-crowd-for-your-next-live-event/#sthash.dhWbMrAG.dpuf

 

 

 

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In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about.
 Your second step is to grow a community around the writing you’re doing on your blog.
Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Eventually, and often immediately, you’ll watch your hobby become a profession.

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I have been saying the same thing for over a decade: you can write yourself into any job you want. And it’s still true — and may be even truer today than it was in 2003. Why? Because in 2003 there were plenty of jobs, plenty of money, very few Internet-savvy hirers, and the Internet really wasn’t ubiquitous like it is now. And, back in 2003, the publishing industry was still deeply in denial that their hegemony would dominate the written world for years to come (where they were in 1993, a decade earlier–it’s true, denial is our strongest muscle).
Do I have a recent example of this happening in the wild?

Case-in-point: my buddy Minh Lê. He just sold a picture book to Disney! During the day, Minh works for the Federal Government. At night, he’s a loving husband and father. At some point in his busy, fulfilling life, he also loves literature. He love literature a lot. He’s the guy who always has a thin paperback book of short stories or essays in the a
headshotpocket of his blazer.  When he sits or waits, it’s always a book he settles into and not his phone

LEARN & READ MORE AT:.

 

 

 

 

Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

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Unfortunately, there are a few problems with that strategy.

Not only will it end up costing you an arm and a leg in order to jump-start your blog, but it’s not sustainable traffic! (Not unless you’re willing to pay out month after month in order to secure that exposure! Imagine the costs – yikes!).

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I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

3-traps-to-avoid-hiring-sales-person-pop_9352

All roads lead to branded content that both highlights capabilities, products, services, case studies, and the mad talent therein via explicit links back, allowing social media trappers to lure their followers and people in their professional or social media space to not only be discovered but to also link away from Twitter, Facebook, Pinterest, Google+, and even Tumblr back to where the source content lives.

sharptrapMost trappers these days call themselves “content marketers” and what they do is “content marketing.”

And, if they’re doing their jobs well enough, their goal is to both set their own traps but also to make these traps “contagious” enough that this content is shared, retweeted, reshared, liked, and favorited — essentially like a floor entirely festooned with mousetraps to the point where setting off just one would have the effect of setting them all off.

While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends.

1112x700They’ll figure out what they want to catch in their trap and then create content — also known as bait — that is most compelling to that audience. The vertical’s catnip, if you will. While this can surely be an authentic pursuit where you use your continued knowledge and understanding of your clientele to create better and better traps — the elusive better mousetrap — this sort of trend-surfing can also be “abused” by ginning up the appeal based on what’s going on in the news, on reddit, on Buzzfeed, or what’s trending on Twitter or Google at the time.

The most successful trappers who are really better at attracting and driving traffic than they are at building long-term trust relationships tend to be the best social media hijackers. They do things such as mis-tagging their social content via mis-categorization or by using hashtags or keywords that are much more popular and timely than they are accurate.

Antique-Trap-AEven though the old reliable “keyword stuffing” from the nascent days of SEO are pretty much deceased, the strategy is still popular with social media trappers.

Even more, the content-creation for content marketing can trend-surf as well.

Since time began — or at least since blogs began (actually before then, newspapers, television, radio, and all the rest are either breaking something new or surfing the wave of interest that results) there has been an entire economy of bloggers who work to create content as quickly as possible in response to breaking news — this is just the natural extension of it. It required fast-and-dirty writing and the willingness to get something out there first and maybe do some editing after.

smallLive2It always benefits a social media trapper if they can secure a place on Google News, the trendiest of all news aggregators on the web.

At the end of the day, however, content marketing is not good enough on its own and neither is trend surfing. At the end of the day, all of these things are just more and more elaborate and compelling lures — it’s all baiting the trap.

What do you have planned for when the trap is sprung? Punji trapping pit? Steel jaw legholds? A snare? Drag noose? Twitch-up? Deadfall? Conibear?

Maybe a catch-and-release cage trap — non-lethal (but you need that meat!) Maybe a glue trap, then. Well, you obviously don’t want to literally trap your prospects, do you? But what is the figurative marketing trap? The email list, of course, a Feedburner RSS subscription, or maybe signing up for a free white paper, a sign-up form, or even just a contact form.

VC126380lOtherwise, everything’s ephemeral. More like signing up for a safari in Africa and bringing your Nikon in lieu of digging elephant-sized holes and covering them up or — better — bringing a .470 Nitro Express elephant gun; however, that’ll take us to hunting and this is about trapping.

One of the downsides of trapping is that most game is too smart for traps; another issue is that traps are mostly good for small- to medium-sized varmints; you’ll also only just get what you get; finally, the trap doesn’t always hold or you might not be able to rush around making sure all your traps are freshly-baited and attended to — it really is a full-time job.

 

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autopost

Manually posts may give your updates more traction

Deltina Hay

Have you ever wondered why some of your Facebook posts make it to your fans’ news feeds and others do not?

Facebook prioritizes posts using a method they call “EdgeRank.” Similar to Google PageRank, Facebook’s EdgeRank uses an algorithm that attempts to determine what Facebook users would most like to see in their news feeds. This, in turn, determines how likely your posts will show up in a fan’s feed.

There are three main elements to EdgeRank: Affinity, Weight, and Time as shown in the “formula” provided by Facebook below:

Where Affinity is based on how popular you are with a particular user, Weight is determined mostly by the type of post (video, photos, and links are weighted higher than status updates), and Time decay is simply based on the age of the post.

Earlier this year my colleague J.D. Lasica provided one of the best, most comprehensive looks at Facebook’s EdgeRank in his series on How Facebook’s news feeds work.

Though I’m a huge proponent of streamlining and integrating one’s Social Web presence as much as possible, this formula begs the question: Does auto-posting to your Facebook page hurt your chances of getting onto your fans’ news feeds — since more weight is placed on links than on status updates?

In other words, would you get more engagement from your imported blog posts if you manually posted them as links, rather than using a third party service or plugin to post them automatically as status updates?

Well, I am not the only one asking this question. Here is an illuminating article by WPMU about how their Facebook traffic increased as a result of discontinuing auto-posting.

This may be something to consider when putting together your next integration plan.

This post originally appeared as a Social Media Tip of the Day on SocialMediaPower.com

SOURCE:

Deltina Hay, a partner in Socialmedia.biz, is an author and educator who develops online curricula on social media and other Internet marketing topics. She also helps businesses prepare their content for semantic search and big data analysis. Contact her, follow her on Twitter and Google Plus, or leave a comment below.

 

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Step 1: Choose Your Ad’s Targeting Choose the type of people you would like your email ad sent to from our extensive list of demographic targeting categories. Click Here For A Complete List
Step 2: Enter Your Email Ad Into The Form Type the subject line and body of the email ad you would like your prospects to receive. Make sure to include your website address.
Step 3: Choose The Date You Would Like Your Ad Sent & Click Submit Choose the day you would like your email ad sent and click the submit button. We take care of the rest and we will contact you with a tracking page to monitor your email ad’s performance.

The 10DollarSoloAds Service is a sophisticated double opt-in solo email ad system that sends your email ad to thousands of fresh opt-in leads instantly. Just enter your email ad and click the send button and your email ad is on its way to thousands of fresh prospects.

 

If you have ever tired to sell something online then you have probably experienced the frustration of getting people to your website. Look no further, 10DollarSoloAds.com specializes in the type of highly responsive targeted solo email advertising that will get people to your website. Solo Email Advertising has consistently been one of the highest performing methods of online advertising. Send your email ad to thousands of targeted prospects safely and easily with 10DollarSoloAds.com When an order is placed at 10DollarSoloAds, we immediately begin the process of sending your email ad. Each email ad is reviewed by our technicians for errors before they are sent to your targeted prospects. When your email ad begins sending we send you a confirmation email with full tracking information from a third party tracking service. This allows you to track the exact amount of clicks from each ad, the IP addresses of each person who has clicked on your ad, and the timestamp of when they visited your website.

Third Party Click Verification included free with every mailing.
Easy to use interface sends your email ad in two easy steps.
HTML or Text Ads can be sent with our service.
FREE 24 hour email support from                                  a member of expert support department.
NEW Feature! Specify exactly what day you would like your email ad sent.
NEW Advanced Targeting! Choose from hundreds of categories.
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