Tag Archive: blogging


Interested in collaborating with bloggers but unsure where to start? You’re not alone. An increasing number of business owners are recognizing the value of tapping into blogger audiences: According to one Sydney Morning Herald article, sending free products to about 40 bloggers helped entrepreneur Tram Tran increase revenue by 50 percent each month. Over at Mashable is the story of a UK satchel company that “aggressively worked with fashion bloggers and prominent fashionistas, sponsoring giveaways and gifting satchels, which yielded organic buzz.” And of course there are the cold, hard statistics from Technorati Media’s 2013 Digital Influence Report, which say that bloggers have more influence on customer decisions than social networks like Facebook and Twitter.

The only problem? Just because you want to work with bloggers doesn’t mean you know how. Where do you find the right ones, for example? With so many blogs in the marketplace, how do you choose whom to contact? Then, once you find some, how do you engage with them? To help answer these questions, here are some ideas for how to find the right people to work with your brand.







About Shanna Mallon


Shanna Mallon is a writer for StraightNorth, an Internet marketing agency headquartered in Chicago. She has been writing professionally since 2004, moving from newspaper reporting and book editing to her current role as a Web copywriter and food blogger.

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about.
 Your second step is to grow a community around the writing you’re doing on your blog.
Step three is to start writing for sites that have bigger, stronger, and more influential readerships than your own blog does. Eventually, and often immediately, you’ll watch your hobby become a profession.


I have been saying the same thing for over a decade: you can write yourself into any job you want. And it’s still true — and may be even truer today than it was in 2003. Why? Because in 2003 there were plenty of jobs, plenty of money, very few Internet-savvy hirers, and the Internet really wasn’t ubiquitous like it is now. And, back in 2003, the publishing industry was still deeply in denial that their hegemony would dominate the written world for years to come (where they were in 1993, a decade earlier–it’s true, denial is our strongest muscle).
Do I have a recent example of this happening in the wild?

Case-in-point: my buddy Minh Lê. He just sold a picture book to Disney! During the day, Minh works for the Federal Government. At night, he’s a loving husband and father. At some point in his busy, fulfilling life, he also loves literature. He love literature a lot. He’s the guy who always has a thin paperback book of short stories or essays in the a
headshotpocket of his blazer.  When he sits or waits, it’s always a book he settles into and not his phone






Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.


“Discover The Fail Proof Method Of Generating Unlimited Free Instant Web Traffic To Your Blog (on complete autopilot) Every Time You Add A New Post!

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Dear Friend,

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Every single business, website or blog absolutely needs their very own steady source of high quality traffic if they ever hope to succeed. Without traffic, your blog is dead in the water just like an abandoned ghost town where no one even knows you exist!

Now, there are no shortage of ways to generate prime traffic to your website. You could easily spend a few thousand dollars on Adwords or other pay-per-click marketplaces and generate quick & easy traffic to your website. Or, you could pay a few hundred dollars a month to publish an ad in a newsletter, forum, or maybe even on competing blogs, all in the hopes of generating enough traffic to make it worth your while.

Unfortunately, there are a few problems with that strategy.

Not only will it end up costing you an arm and a leg in order to jump-start your blog, but it’s not sustainable traffic! (Not unless you’re willing to pay out month after month in order to secure that exposure! Imagine the costs – yikes!).

But here’s the good news for anyone who wants to “nickel & dime” it, so that they are not only able to generate more traffic than they will ever need… but you can generate UNLIMITED traffic absolutely FREE!







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If you really want to drive unlimited FREE traffic to your website and maximize your income INSTANTLY you need only ONE powerful tool to make it happen and you can activate it in less than 2 minutes!

Are you fed up with the constant battle to generate traffic to your website?

– Do you feel as though no matter what you do you’re never able to build authority in your niche market?

– And finally, do you want to learn a powerful new strategy that makes it easy to blast unstoppable, targeted web traffic to your website without having to lift a finger?

Then, read on!


Giant sequoia at Mariposa Grove, Yosemite (photo by JD Lasica)

Giant sequoia at Mariposa Grove, Yosemite (photo by JD Lasica)

Tips on optimizing your online presence by building links & making your content more valuable

Guest post by Rand Fishkin CEO, SEOmoz

I‘ve gotten to spend some time recently with folks who run small,  personal blogs. Many of them have asked me whether SEO, in particular link building,  is an activity they can take on to help grow their online presence.

I  sympathize with the challenges – from reading many of the guides and posts about link building, you could be forgiven for  feeling “in over your head” or that “only real businesses can do this  kind of stuff.”

This post is intended to provide answers  specifically targeted to organizations and individuals running their own blog, personally  or semi-professionally, on how to engage in activities that will draw in  links from other sites and grow your potential to rank in the search  engines.

Generic directories aren’t your best bet

1Thinking of spending a few dozen or a couple hundred dollars on a  generic directory listing like Yahoo! or Best of the Web? For personal  bloggers, my advice would be to save your money. These directory listings may provide some small amount of value, but there are dozens of  different activities you could engage in that cost less or have higher return on investment. Generics are also extremely unlikely to send you direct traffic, and what’s more, Yahoo! only lists 46  personal blogs now; it might be hard to make the cut.


Not  worth the $299 for personal bloggers

Even directories like the  long-neglected Open Directory Project have  such long wait times, tough criteria and poor acceptance rates that  it’s barely worth submitting these days. There may be a few exceptions  here and there, but on the whole, I’d urge personal bloggers to shy away  from large, subject-agnostic directory sites.

Note: These generics may make sense for  larger operations and sites, depending on your goals.

Niche blog listing sites can be much more effective

2Don’t give up on directories or listing sites entirely. For personal blogs,  particularly those with a targeted niche, there are a lot of good places  to create listings or fill out a submission form. For example, here are some blogs in specific niches I’d encourage you to check out. You can find these types of  sites quite easily through searches, but looking at the link profiles of  other blogs in your niche that perform well in the search rankings can  also provide a lot of value.

You  can use search queries like “niche+blogs,” “niche+bloggers,”  “niche+blogs+list” at Google or Bing or try Yahoo! Site Explorer or Open Site Explorer –  plug in the blogs you’re most jealous of (or most similar to) and you’ll  often find a few dozen to a few hundred opportunities.

A few well-targeted searches can reveal hundreds of link opportunities

3Finding quality, targeted directories and lists can be a good start,  and may bring traffic as well as better search rankings, but if you get creative with your searches, you’ll often find even more specific and  sometimes valuable opportunities. Think of these queries on three levels: overall blog topic (similar to the suggestion above), category theme  (of or related to one of your primary, consistent topic areas) and  post-specific (related to an individual piece you’ve authored or are  considering writing).

For category  themes, you’ll want to identify a particularly strong category-focus on  your site. For example, my wife has a collection of posts about air  travel, and could find opportunities for links specifically to this  section or posts in them using queries like air  travel blogs suggest or air travel  resources. Don’t give up if you don’t find opportunities on the  first page of results. Dig deep. It’s often where you’ll find the best  opportunities.

You can also use this  tactic on individual posts – particularly those that tackle important,  controversial or high-demand topics – the kind that fit nicely into  resource collection lists.


This  Labs tool can help make running the right queries easy.

Once you have a few posts or categories in  mind, leverage link  searches from this SEOmoz list, this  one from SEJournal or this  one from SELand. You can also use the Link Acquisition  Assistant from Labs and this free tool from  SoloSEO to help.

Answer questions in online forums / Q+A sites

4When you participate positively in  online forums, it often sends referrals to your site from those who  check out your profile. Many of these are nofollow (meaning they don’t  pass link value in the search engines’ eyes – more on this here),  but the traffic you receive from those who ask the questions or who  find value in your response can be useful – and earn you links.

As an example, for the past six months, I’ve been answering a question or two each week on Quora, a relatively new but well-regarded Q+A site focused on technology and startups. My answers page shows that I’ve left 77 total answers since April (~11/month) and  you can see the impact that has had on traffic back to SEOmoz:


SEOmoz’s  traffic from Quora (past 30 days)

While not stellar, it has been building as the site grows and the answers get indexed by search engines and seen by more people. For personal  bloggers, spending a few hours each month contributing to 5-10 relevant  Q+A sites or forums can have a substantive impact on your traffic and on  links that you generate inside your community. It’s a great way to interact with those who, otherwise, might never stumble across your  site.

Some of the broad Q+A sites I  recommend looking at include:

  • LinkedIn Answers (particularly if you have a professional focus)
  • Yahoo! Answers (depends on your  topic – some areas are very low quality)
  • Wiki Answers (gets good search  traffic, but a less active intra-community population)
  • Facebook Questions (very new, but big possibilities for the future)
  • Askville (from Amazon, generic,  but large and well trafficked)
  • Quora (the above mentioned startup – currently has a tech/valley bent, but is growing and expanding fast)

Of course, you’ll also want to identify niche and subject-specific sites  where contributions can be made. A good example starting point would be  something like StackExchange’s  list of Q+A sites on their platform or using a list of communities  (e.g. ODP’s Math  Chats & Forums).

Submit your best work to relevant social portals

5If you have posts that you feel are especially brilliant, interesting and potentially “viral” (meaning  lots of web visitors will want to share them with others once they’ve  seen it), there are a number of portals that can help drive traffic and  attention through social “voting” or editorial review. A relatively  good list is here, but I’ll  also tackle some specific examples:

  • Kirtsy – a niche social site focused  on fashion, arts, style and family.
  • Care2 News – one of the most  popular niche social voting sites on nonprofit, environmental and  societal stories
  • Hacker  News – a very popular community around startups, technology and  entrepreneurship
  • Subreddits – Reddit has grown to become one of the most trafficked social sites on  the web, and they have categories (aka “subreddits”) for many topics

Just be aware that submissions should be  carefully considered. If you spam these types of sites with everything  you write or even a few inconsistent or irrelevant pieces, you can be  banned, downvoted or simply shunned by the other contributors/voters. The best way to know what to submit vs. not is to read the site’s top  pieces regularly and get a feel for what’s appropriate.

Use Twitter (and possibly Facebook + StumbleUpon) on every post

6While you should be cautious about submitting every piece you write  to social voting sites, there are fewer reasons to hold yourself back  from promoting everything your post on Twitter, Facebook and  StumbleUpon. In fact, may of your fans, friends and followers on  Twitter and Facebook may be surprised and disappointed if they don’t see a  stream of your latest content through those channels. While subscribing  via RSS or email are still quite popular, many folks use Twitter or FB as a  way to keep up with your content.

I do  strongly recommend that if you’re sharing via Twitter (in particular)  that you use a url shortener like bit.ly that captures and displays click-through data so you can measure an  improve (see my blog post on Twitter click-through rate for a more in-depth analysis of that issue).


StumbleUpon is bit different in  that you earn traffic from it based on the ratio of visits to “thumbs  up” received by those seeing your work. However, unlike a Reddit, Hacker  News or Digg, there’s no stigma or restriction on thumbing up /  submitting every post you create. Providing a good, relevant description  and careful categorization is a must, and there may be cases where the  type of site you’re running just doesn’t have the relevance to SU’s  audience. But, in many cases, regular post submission, at least on the  top 50 percent of your work, can make good sense and drive very nice traffic. SU gets smart about your site, their users and the  tagging/categorization system, sending only those visitors who have some  interest in your topic to the pages you submit.

Guest post strategically

7One of the most common pieces  of advice I see on growing one’s blog audience and links is to “guest  post” (a practice where one blogger creates content for another site and  earns readers, recognition and a referring link). This is, undoubtedly,  an excellent way to reach a new audience and create value for both  parties. However, like many common tactics in link building (blogrolls,  generic directories, reciprocal links), it can easily be abused.

The past few years have seen a bevy of low-quality guest posting submissions and it’s reached an extent where many  bloggers and sites that engage with them will publicly message that they  don’t accept guest posts. A must-read piece on this topic comes from Kelly Diels on ProBlogger – Guest  Posts: How-to, Where-to, Where-Not-To.

The only other critical piece of advice I have for thinking about  and choosing guest post options is to be strategic in your decisions  about your use of time and content. If you have an amazing piece of  content that could perform well, earn lots of traffic and links, it  could be a great move to use it on your own site OR guest post it on  someone else’s. To choose correctly, you need to weigh the potential  positives and negatives:

  • Is the content evergreen (meaning it will remain useful and valuable for a long time)? If so, you may want to favor keeping it on your site, as it can  continue to build value and earn links long after publication. If the  content is highly temporal, it could work well as a guest post, earning  you immediate attention, but not costing you as much in the long run.
  • Do  you have the content/value to take advantage of an inbound traffic rush? If you guest post on a powerful site this week and 5-10% of those  visitors check out your site, will they be inspired to stay, subscribe  and read more? If you’ve neglected your own blog and don’t have content  as powerful, compelling and interesting there as the guest post you’ve  just authored, you could be losing a considerable amount of the  potential value.
  • Have you guest posted on this site  before or have they linked to you frequently? When that’s the  case, the value of the link from both a new-audience-exposure and  SEO perspective may be diminished. Preaching to the choir has its use,  but it should probably be done on your own site. You want to branch out,  find new sites and audiences to connect with and not get stuck in the  same small community. The exception to this rule is when an extremely  large, influential site wants you to write for them regularly or  semi-regularly. If the New York Times travel blog is ready to host a fourth  article from you, don’t say no.

Finally, if you’re  considering guest posting or hosting guest posts, I can heartily  recommend My Blog Guest, a great  community resource/tool for making contacts on both sides.

Maintain a smart, detailed blogroll

8A long time ago,  blogrolls were similar to “following” an account on Twitter – if someone  interesting linked to you on their blogroll, you’d likely peruse their  site and link to them. Today, it’s rare for this reciprocation to take  place unless you’ve made your site stand out in some way. Blogrolls, in  the traditional sense (long lists of sites on a sidebar), are also less  useful from a user’s perspective, particuarly when no description or  segmentation is provided.

I’d suggest  for those leveraging blogrolls on their own sites and requesting  inclusion in others, a more robust, advanced and useful way. For  example:


An  example of a segmented blogroll with descriptions

By separating your blogroll into  sections/categories and providing descriptions of the sites you include, you can provide more value to those skimming for interesting links and  more context for those you mention. The second part of a good blogroll  is to be strategic in focus. Listing only the biggest and most-read  industry sources/bloggers likely won’t bring you as much potential  reciprocation as finding great niche bloggers with less traffic. These  sites may indeed see a few referrals or a link from you and check out  your site, creating the beginnings of a relationship or even a possible  link.

Don’t ignore traditional media

9As  bloggers, we often think of ourselves as separate from the mainstream  media world and worry that resentment may be harbored. But, in my  experience, traditional media often wants and needs blogs as sources for  inspiration, for quotes on stories and to help understand a new niche  or topic they’re writing about. There’s a number of good ways to engage  with the press to help your personal blog gain exposure:

  • Story sources: Services like HARO and ProfNet exist to help connect reporters to “experts” or amateurs  relevant to the stories they’re writing (good piece on a blogger’s HARO experience). However, connections aren’t limited to these portals alone –  by following reporters/journalists on Twitter and connecting/commenting  on their own personal/news blogs, you can often build a relationship  that will later result in a citation/link.
  • Comment on  mainstream media stories: Many bloggers are well aware of the  benefits of engaging with their fellow blogs and bloggers by leaving  comments, but fail to do so on traditional publications. It can be daunting to see hundreds or thousands of comments on a NY Times piece,  but it also means there’s tens of thousands of visitors perusing those  comments, and leaving intelligent, robust, useful replies and references  can be a substantive brand-builder and traffic driver.
  • Reference their content in your posts: Even mainstream media folks will  look at their traffic referrers and those writing about their work, and  if you add great value to the conversation, you could be a central part  of it next time. Just writing about topics that are getting mainstream  media attention in unique, interesting ways can bring links. For  example, in October, I wrote about a study  on traffic to advertising value that had received lots of press. My  critique was then picked  up by several other sources, including the Neiman  Journalism Lab at Harvard.

The  mainstream press may have financial troubles, but they still generate  an extraordinary share of time spent online. Don’t ignore them as an  opportunity to grow your site’s reach.

Don’t buy links or link “advertising”

Ads for Buying Links

Just  because the ads are on Google doesn’t mean it’s not risky.

10You’ll undoubtedly see banners, links and advertising like those above. I’d strongly advise you against using these  paid sources to boost your blog’s links. They tend to send very low and  low-quality traffic and are high risk from a search engine ranking  perspective. While Google  has, recently, been soft on link buying and manipulation, that’s  supposedly about to change, as the web spam team gets more resources (via  GG’s Head of Webspam at Pubcon). Risk isn’t the only reason –  there’s also opportunity cost. When you spend money buying or renting  links, you lose out on the potential of those resources to be spent on  other ways of earning links the engines will want to count. This post on  8  Ways to Buy Links Without “Buying Links” is a good start.

Attend local meetups & free events

11One of the most  obvious and enjoyable ways to earn links and branding for your blog is  to find local events and meetups for those in blogging, technology or  your particular niche, and attend. It can be overwhelming to go to an  event by yourself without knowing anyone first, so leverage Twitter and  your blog’s network to find folks who comment, read, run blogs or tweet  about your site and build those relationships online before you take  them into the real world.

Events on  Eventbrite

Several upcoming Seattle events via  Eventbrite

A few great resources for finding local events include Eventbrite, Meetup.com, LinkedIn Events and Facebook (but beware, FB  only shows events you’re connected to through existing  friends/groups). Mashable also has a great list of Ways to Find  Local Twitter Users in Your Town.

Comment, engage & build relationships

12When you’re finding new blogs to connect with and comment on, your first instinct  will be to focus on dropping relevant links back to your blog posts,  getting your name/link prominent in the comments and driving traffic  back to your site. These are all fine things – and they should encourage  you to leave valuable, useful comments, which other bloggers appreciate  (if you do anything but, your comments are likely to be erased or  marked as spam). But, you should also consider the value of commenting  regularly and productively simply to build a relationship with the few  key bloggers/sites that matter most to you.

These aren’t  necessarily the sites with the most traffic or highest metrics but  those whom you’d like to build and have a professional, friendly  relationship. That means looking beyond the content to the tone, voice  and emotional resonance between yourself and the blog author. If you  feel a connection, try formalizing the relationship after a few weeks of  chatting online (through comments, Twitter, etc). If you’re good at  emotional intelligence, chances are it could become a real friendship  and/or productive, professional relationship.

In many ways,  these are better than just earning links, because you’ll have enhanced  your online reach through another human (or many) who can then provide  recommendations, connections and advice. Just be sure you’re willing to  put into the relationship in equal proportion (or greater at the start).

Use plug-ins & site features that will enhance your reach

13WordPress, along with several other  popular blog content management systems, offer a great variety of  plug-ins and tools to help market your site, but none of them are  automatic. To have an impact, you’ll need to use these features wisely and not overburden your users with too many options/actions to take.

WP Tweet Button Options

WP Tweet Button: a plug-in with lots of customization for  Twitter buttons in WordPress

Tools that help make sharing  content easier, promoting your blog’s reach (and providing social proof –  a key element in making others interested in your work), and help you  manage, monitor and improve your site are smart choices to consider. A  few of my quick favorites include:

  • WP Tweet  Button – as shown above, it allows you to customize a link to Tweet  posts/pages for placement on your site.
  • Google  Analyticator – an excellent plug-in that integrates your Google  Analytics traffic data right into your WordPress admin home, making sure  you’re consistently aware of and thinking about traffic and metrics.
  • Feedburner  Widget – Feedburner itself is a great way to get analytics about  your feed; this widget makes it easy to share that link and attract  sign-ups (and you can customize the look/feel/messaging). It also enables  easy subscription via email; a popular option for many who don’t use  RSS.
  • Increase  Sociability – Allows you to customize a welcome message for  visitors from specific social sites; it’s particularly effective with  StumbleUpon traffic.

However, I’d be remiss to make so short  a list without referring you to some of the excellent, longer lists out  there, including SEO Plug-ins from  Michael Gray (which goes way beyond just SEO plug-ins), 21  of the Best WordPress Plug-ins from Marketing Pilgrim, JD Lasica’s 10 essential WordPress Plug-ins and Yoast’s WordPress Plug-ins. You  almost certainly don’t want all of these, but picking a choice few and  testing them out could bring better returns from every post you write.

Include strategic links in your online bio

14A person’s online “bio” follows them around the web like a bad  habit. Make yours useful, easy to embed and valuable to your site by  strategically embedding links and references. You want to come across as  authoritative, interesting, possibly humorous or at least approachable. Here’s mine:


I’ve not only chosen links on SEOmoz itself, but also to other mentions of me online. These help those pages rank well and help pass link juice to those pages which, in turn, have good links  back to my site. It’s a virtuous circle, and whenever I’m interviewed,  speaking at an event or merely a contributor to an online article, the  bio appears. Likewise, when anyone investigates my profile, they find  those links and (hopefully) some of them follow them and possibly  reference, too.

Hopefully, if you have some  less-SEO-savvy/techy friends running their own blogs, this post can be a  valuable resource. Please do contribute your own ideas and suggestions  for personal blog link building; we’d love to see them (and please link to posts/examples in your comments).


Rand Fishkin is the CEO & co-founder of SEO­moz. This post orig­i­nally appeared at SEO­moz and is repub­lished with per­mis­sion. SEO­moz is not affil­i­ated with Socialmedia



Our April 16 Free Biznology Webinar is called “Attack of the Customers: Why Critics Attack Brands Online and How to Avoid Becoming a Victim.” The Webinar, presented by Paul Gillin, will cover how to respond to criticism of your brand on social media sites, such as Facebook and Twitter, in a world where such attacks can go viral within hours.





Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.”But while believable and reasonable, my client wasn’t thinking clearly about her choices. First off, nobody actually has any more time than anyone else. We each get 24 hours in the day and we all get to choose how to use them. So, if a blog post is really more important in the long run than spending an extra hour on client work, you should be able to make that happen.

But, as a consultant myself, I totally understand the calculation that billable time is almost always more important than non-billable time, so I can sympathize with always prioritizing client work over blogging. What my client needed was a way to blog more efficiently.

So, I started by asking her a question about how much time blogging takes: “Which takes more time, the actual writing or the process of coming up with the idea?” She thought a minute, concluding that coming up with the idea was the tough part. She said she could write post in 30 minutes or less once she had a solid idea, but she had writer’s block when she had to write a post with no idea.

What she needed was a new process for coming up with ideas. So, I gave her one suggestion for a new process, that she write down every good question a client asks her. Answering each question is a potential blog post. In fact, when she is spending the most time with clients is when she should be surrounded with ideas for posts. The problem isn’t the lack of ideas, but rather that she hasn’t organized herself to write down those ideas when they are most plentiful.

Once you have a system for capturing ideas, the blog posts are far easier to do. It usually isn’t lack of time that prevents blogging, but our understandable avoidance of that excruciating pain of trying to come up with an idea from nothing. Most people don’t generate ideas on demand, while they sit and contemplate.

If you’ve been struggling to maintain your blog, perhaps this system might work for you. It works for me. That’s how I got this post. I wrote down my client’s question when she asked it, weeks ago. Then today, when I needed to write, I went through my list of ideas and this one seemed the one I could knock out most comfortably.



by Marc Marseille

Climbing to the top of the search engines is the goal of every home base business owner that own a website. A well optimize website alone may help you achieve those goals if you are a niche market with little competition. On the other hand if your niche market is one shared by many marketers, you will have to prove to the search engines that you site has more relevance. The way to differentiate your business from the many on the internet is by creating high quality backlinks.

Many website owners are deterred from generating high quality backlinks to their website either from lack of time or lack of money. The truth is that creating thousands of backlinks does not have to be time consuming or costly. In fact there many ways to generate high Pr backlinks to you website for free. Using the methods I am about to share with you will be able to generate a PR 3 ranking in 90 days or less.

The first thing you must do to create free backlinks is to join five forums related to your niche. Once you have joined five forums, make sure you make a least 10 post per day to each forum. Forums usually have a high pr ranking and they are indexed by the search engines. Furthermore, every one of your post will equal to a high quality backlinks as long as you make sure you include you website’s url in you forum signature.

The next step you will need to take is to submit your website to as many directories you can that are relevant to your websites content. You can either submit

your websites manually or you can use a submission service to speed up the process. In addition to the backlinks, you will also generate a great deal of traffic.

The third step will be to write three articles per week and submit your articles to fifty article directories every week. This method is one of the most effective, because once you submit your articles, chances are they will get picked up by other article directories creating even more backlinks to your website.

The fourth method is to post to one hundred social sites at least three times a week. There are hundreds of social networking websites like Digg, Sphinn, Stumble Upon and Mixx. These social web 2.0 sites have a high Google ranking and also can create a heap of traffic. I suggest posting to one hundred social networking and social bookmarking sites daily. To make the submission faster you should use a social bookmarking software to post to multiple sites at one time.

The final step is to submit your RSS feed to one hundred RSS directories. If you do not have an RSS feed for your website, you should look into creating one. RSS feeds are important in generating backlinks and traffic to your website. In the meantime you can substitute for not having an RSS feed by posting comments to ten do follow blogs daily.

The steps provided will take you approximate 3 hours per day to complete, while establishing a PR 3 website will bring you tons of traffic from the search engines. You may also receive offers from advertisers to display their ads on your PR 3 website thus increasing your income dramatically.

To Learn More Visit

Visit Our Website

By Ruth Stevens

Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we assign credit? There is much confusion and gnashing of teeth on this subject, but I say that in B2B, these are the junior questions, and just a building block to the bigger issues. Sure, we business marketers want to know where to invest our precious dollars. But what we really want to know is: 1) How do my prospects buy, and how can I make their journey easier, faster, and more likely to result in a sale for my company? 2) What’s the ROI on the sale, meaning how much sales and marketing investment do I need to close the piece of business?

I’ve been looking into this attribution discussion recently, and find it pretty frustrating. In the purely digital marketing world, marketing attribution analysis actually makes a lot of sense, and the various methods that are being talked about are worth looking at. To summarize, they boil down to 4 general techniques:

First touch, last touch.

This means all credit for the sale (or whatever is the desired outcome, like becoming a qualified lead) goes to the media channel that acquired the prospect (the first touch) OR the channel immediately before the outcome (the last touch). While many consumer marketers find last touch to make sense for attribution, in B2B, it’s more likely that marketers will be keeping close track of the first touch, since that is so useful for analyzing cold prospecting investment decisions.


All recorded touches are given some credit, and weighted equally, or according to some reasonable factor, like where they lie in the path to the sale. In B2B, this method becomes problematic very quickly, since the sales cycle is so complex, involving a long series of touches, to multiple contacts in a target account, through multiple channels, many of them offline, and difficult to capture in a database.


Statistical analysis of purchase patterns against touch sequences provides insight into the relative impact of each media channel, which can then be used for more reliable weighting. According to a

2010 Lenskold Group study, only 3% of business marketers are modeling for attribution. And even if they do, models tend to provide guidance only at a fairly high level, which doesn’t much help with granular touch-sequence decision-making.

Test and control.

Hands down, the most reliable method of sorting out the impact of an isolated single variable. But well nigh impossible to execute across a multi-channel, multi-touch relationship.

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Webmasters push back against recent changes at Google by JD Lasica

Target audience:

Businesses, brands, marketers, search specialists, SEO experts, Web publishers — anyone with a business website.


By and large over the years on number of fronts — search, mobile, open source, public policy — Google has generally worn the white hat. They’ve played the good guys in this still unfolding Internet saga right from the start. Back when search was still young, as I wrote in 2001, Google decreed that there must be a clear demarcation between search results and sponsored links, and it has been thus ever since.

So it was somewhat jarring to see the cool reception that Google’s Matt Cutts — probably Google’s biggest superstar behind Larry, Sergey and Eric — received yesterday at the Search Engine Strategies conference in San Francisco. Cutts laid out a rosy portrait of the company’s Knowledge Graph, unveiled last week. Search on “chiefs” on Kansas City and you’ll get a different result than if you searched out the Chiefs rugby team in Australia or New Zealand. (For the possible downsides of this, see my interview with Eli Pariser, author of “The Filter Bubble.”)

But Google is doing more than just personalization, and audience members took to the microphone to push back. Their objection came down to this: By all appearances, Google’s recent moves seem to be moving the company away from its search roots and more into the role of an online publisher, a one-stop shop, a commercial Wikipedia.

Google’s entry on Tom Cruise, part of its Knowledge Graph initiative.

As one questioner put it — and you may have noticed this trend — when you do a search on Tom Cruise now, you don’t just see link to his Wikipedia page, his website or other sources, you see a content capsule right there in the search results (see image at right).

And not just good ol’ Tom. Do a search on best hotels in San Francisco and you’ll see a spate of choices that Google ranks before Frommer’s or Trip Advisor. When you search on hotels or other items, the results you get, well, depends

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Marketing Conversation

Neuromarketing: The Future of Advertising by speters

Marketing evolves over time to the will of the people. This is a very important fact for business owners and other entrepreneurs to remember and follow accordingly. As times change, people change, and because advertising and marketing rely on the response of the people, they need to change as well.

In recent years we have seen the use of strategic ad placement, as well as social media marketing techniques. These strategies work very efficiently and sometimes effortlessly; however, success can be pushed even further by getting it all down to a science. What does that mean? Marketing to the masses using neurological means of advertising.

Some of you may think this already sounds confusing and complicated, but thankfully, it isn’t. Neurological marketing strategies are in fact very simple and easy to effectively incorporate in your business. In order to equip them into your business plans, you’ll need to understand basic examples of neurological marketing strategies.

When designing psychological based methods of advertisement, entrepreneurs should always be thinking of

basic human needs. Basic human needs are what drive consumers to make choices about certain products and purchases; thus, if a consumer ultimately feels that their needs are not being supported, they will choose to not purchase a product. Bartering with consumers and proving to them that you understand their desires and needs can help resolve their decision in your benefit.

With our current generation, there are multiple needs you can strike a chord with in order to be innovative and successful. In fact, these methods of neurological marketing are simple and have been used for years, but the way we use them is what has changed. The following are 3 basic marketing needs used by business savvy entrepreneurs that had their production booming in a short amount of time.

The first basic need we’ll cover is sex. For example, in 2002, cosmetic dentistry business owner Helaine Smith was finding trouble with her advertisement plan. She began to brainstorm other abstract ways in which to bring interest to her business. She considered the human need for sex, and published an electronic book titled Healthy Mouth, Healthy Sex, documenting how good oral hygiene assists sex in being a much more pleasant experience.

Since the publishing of the book, her Helaine’s annual revenue for her business has tripled to one million dollars. This is due to readers finding information linking the book to Helaine’s original business.

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Your Business vs. Cyber Bullies  By DYAN MACHAN

In the old days, if you were mad at a merchant, you could muster an angry mob and have him tarred and feathered and run out of town. These days all you have to do is write a nasty report on a complaint message board. But it s worse: The digital angry mob will be back to chase the victim out of town every single day.

I first encountered the phenomenon a few years ago when I was looking to hire a landscape designer. A friend recommended a local gardener, but when I searched for that person s name online, the first result that came up was a Web site that lambasted his performance in boldface type, accusing him of overcharging and shoddy workmanship. When I asked the gardener about it, he said the site had been put up by a disgruntled customer he didn’t t know much more about it, he explained, because he doesn’t t own a computer. The gardener said he had asked his lawyer what he could do. His answer: nothing.

Fortunately for him and other entrepreneurs, that’s not exactly true. Over the past few years, a brand-new industry has sprung up to help businesses protect their online corporate images. Small businesses and entrepreneurs are among the top customers of the firms that offer these Internet Write-Out skills, which combine public relations finesse and search engine technique.

When a large company gets a tongue-lashing online, the complaints often get shoved to the backwaters of a search result, because there s such a sea of other information available. But there s typically less information online on a small fry, which means a customer s diatribe on a complaint board can be sticky and devastating. That s where businesses like Reputation Defender, specialists in online sanitation, come in and offer their services. Of course, you don t have to turn to a white knight to fight your battles for you but it takes a lot of elbow grease to wipe away a concerted online smear.

Where the attack originates has a big impact on your odds of making it go away. If inaccurate or libelous information is posted on a blog, you have a chance of getting the blogger to take it down just by asking. Many bloggers would prefer to avoid a defamation-of-character lawsuit or at the very least, a pissing match, notes Kevin Spleid, a New York based computer consultant. And in many cases, the law prohibits individuals from making false or defamatory statements online. But there s a colossal exemption built into the Communications Decency Act that protects Internet service providers and any review site that allows other people not its employees to post comments. Ripoff Report, one online gripe net, says it has successfully defended itself against 20 lawsuits and is adamant in its refusal to take down reviews even when an author asks to retract one.

While you can sue an individual for posting malicious or false information, winning a lawsuit doesn’t t mean the offending content will go away. Digital material that’s  archived or stored doesn’t t easily disappear. My gardener friend s problem was particularly tricky because it wasn t a matter of one bad review tucked inside some sprawling Web universe. In his case, the site that criticized him occupied its own, easily found Web planet.

Digital Reputation Management

To solve problems like this, the larger reputation management firms generally ask for a retainer that can run up to $1,000 a month to take care of cleanup and monitoring. For this cash, would your online-meanie problem go away? Sort of. According to the whitewashers, the best you can do is bury the offensive material under an avalanche of more positive fare. As students of how search engines favor certain types of information, these firms know how to create content that pushes the nasty stuff away from the top of a search-results page. Reputation Hawk, for example, has created business-related sites where it posts its customers positive reviews. If successful, the technique makes an impact, because 90 percent of people don’t  look past the first results page after an online search.

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Why insincerity doesn’t work in PR, sales, marketing & online media

June 12,2012   by Chris Abraham

I experience a lot of contempt for bloggers and social media influencers. From agencies

and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and other social media online influencers may not know who Edward Bernays is or have the lingua franca of a trained communications professional, but they sure can spot the eye roll of condescension and contempt from a mile away, even through the terse messaging of a single pitch.

While the biggest brands with the biggest gifts and social cachet can get away with being douche bags and intolerable asses because the level of peer and personal prestige and importance more than compensate for bad manners, rudeness, and a condescending manner — the proverbial upturned nose and eye roll — this sort of behavior isn’t acceptable from anyone but the crown king and queen of their particular demographic.

For example, if you’re offering cars, purses, trips to bloggers to review, you can act as you like; if you’re offering coupons, you had better really try to understand that it is relationships, kindness, attention, and connections that is selling your pitch — and the blogger’s valuable-to-her time — instead of your patently insulting suggestion that “you and your readers would really benefit from this dollar-off coupon.”

If you think that bloggers are actually failed journalists, you may have contempt for your audience; if you consider the time spent to become a blogger would be better spent “working,” you may have contempt for your audience. If you believe that what bloggers do is “just prattle on,” you may have contempt for your audience; and if you actively play favorites and only engage with the crème de la crème of bloggers, you may have contempt for your audience.

Why it’s important to be generous for its own sake

This contempt is made plain by two variations of a quote attributed to Henry Louis Mencken: “No one in this world has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.”

This blog post came to a head upon reading the time-honored and often-reviled book by Dale Carnegie, How to Win Friends & Influence People. At first blush, it is a deeply troubling and kiddie-pool-shallow indictment of all that is superficial and manipulative about sales, marketing, PR, and social networking.

If you gird your loins, however, and push through, I kick myself for not having studied it further. I will admit that I always get to where it really sounds like Dale is suggesting that we superior elite who are reading his book need to learn to manifest the same sort of compassion, patience, and calm — grace — that we generally reserve for children and the infirm.

And then I realized that that is indeed what Dale Carnegie is saying! But that we should not just reserve compassion, empathy, gentleness, love, patience, attention, and kindness to just children, we should lavish anyone and everyone in our lives with adoration, no matter if that person is one’s child, one’s wife, one’s business associate, or one’s prospect.

What he seems to be suggesting — and this is really revolutionary to see laid out through endless illustration and scenarios taken from history’s greatest and most successful men and women — is that being nice, generous, and friendly should be something one aspires to generally and not just as a ploy to make friends and influence people.

While this book may well have been popularly reflected as insincere, insincerity is what doesn’t work in PR, sales, marketing, and especially in earned media online with bloggers and other online influencers.

Some good advice that Dale Carnegie offers is “bait your hook for the fish you want to catch rather than for yourself.” (OK, if you’re rolling your eyes now and thinking, “pearls to swine” right now, get out of the business immediately and get into a profession that better tolerates insufferable snobs and douche nozzles.)

I have been saying this forever based on what I read years ago in a very popular book of the day called Men Are from Mars, Women Are from Venus by John Gray: “You need to give the gift your partner wants instead of the gift you want to give.” Great advice for us men who are constantly giving vacuum cleaners to our significant others for Valentine’s Day instead of a romantic weekend at a bed and breakfast or whatever may well indicate love and appreciation to her or him.

People will put up with assholes if the reward outweighs the shame

And on the topic of appreciation, Dale Carnegie addresses this, too. And you need to be obsessed with it. Too often in earned media engagement, agencies and firms keep up appearances until a media mention is acquired and then see ya! The fire-and-forget method of acquiring social media mentions works if the brand is high prestige but appreciation goes a long way toward making up for not offering the blogger an Audi A8 to test drive for a month instead of just providing a limited-time-offer coupon for sessions at a regional day spa.

Dale does address this, and I will paraphrase: People will put up with assholes if the reward outweighs the shame. Your boss can be an asshole because he can fire you; the king can be an asshole because he can make you a knight; the judge can be an asshole because he can incarcerate you and instantly turn you into a felon.

The limits to what signifies paid or sponsored media and content

Earned media marketers are pretty vulnerable in this regard! We’re not paying anyone anything. Sometimes we’ll offer a review copy or product, but we’re professionally limited in terms of what signifies paid or sponsored media and content. We have to rely on our wits and of our general, natural, and effortless love, appreciation, and respect for social media, social influence, citizen journalism, and the power of blogging.

And while I think you either have that respect, maybe because you are, yourself, a blogger or social media content producer, I do believe you can fake it ’til you make it. (I have been blogging since 1999 and have been in social media since they were called bulletin board systems and required 1200 baud modems.) But you need to make it, you can’t just grin and bear it because you’re not having fun. If you don’t love love love chatting and interacting with the unwashed masses, the hoi polloi, the vox populi of online influencers — no matter how little influence — then you’re screwed and this whole blogger outreach thing will end up blowing up in your face and you will hurt your reputation, your agency, and the reputation of your client.

Primum non nocere.

Do you have contempt for your audience?

Oh, actually…………………..


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