Category: social Marketing


 

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Why LinkedIn deserves a second look by social marketers

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Socialmedia.biz. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook, Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring.
Completely fill out your LinkedIn profile
LinkedIn makes it super-easy to dump all of the cool things you’re doing on a daily basis into your LinkedIn profile

Maybe you set up your LinkedIn profile years ago. Maybe you’re still in the same job and aren’t looking for one. Well, you should return to LinkedIn because it’s a social media platform that introduces new products, services, and access relatively often. While you probably did fill out your LinkedIn profile completely at the time, quite a few other descriptors have been added since, including things like awards, specialties, charity, details of your career, education, publications, and events in your life.

If you dig in just a little bit, you’ll see there a lot more going on. LinkedIn has bought web apps like Slideshare and Pulse so they’ve been working hard at becoming more of a social media destination, your one-stop social network for not only finding business and a job but doing your job better, staying on top of industry news, what your competitors are doing, what your clients are reading.

If you’re anything like me, you might go for more than a couple weeks without dipping a toe into your LinkedIn account (while you probably are unwilling to let an hour pass without checking in on your Facebook, Twitter, or even what your friends are passing around on Pinterest. LinkedIn is no longer a stagnant pool, it’s become much more of a community in its own right.
Download the LinkedIn app phone

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One of the reasons why you probably ignore LinkedIn is because of its ugly web mug. Download the app for Android, Apple’s iOS, Windows, or Blackberry (there’s even a special LinkedIn made for the Apple iPad). And, there’s much more for LinkedIn users via mobile: LinkedIn Contacts, an iOS app to help you keep up-to-date with everyone you’re associated with on LinkedIn, including birthdays, anniversaries, job changes, and promotions; there’s LinkedIn Pulse, a business-centric source for industry news. It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch, a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account.

The apps for both my iPhone 5 and my Android Google Nexus 5 are both gorgeous and allow me to easily keep up to date with all the flirting I need to do now that I have a couple sales roles — as long as I actually fire that baby up while I am on the bus, in a cab, on a line, waiting for an appointment, or just waking up, sitting with the family while they’re watching “Real Housewives” or right before I head off to bed (instead of farting around on Facebook and Twitter — and recently Pinterest — instead).

 

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CONNECT with the AUTHOR

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Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus

 

The marketing buzzwords of the past few years have been all about social media. If you haven’t picked up on the craze by now, you’ve been living under a rock. A rock with no wi-fi.

Everyone is scrambling to get on the social media bandwagon. Huge corporations and small mom & pop outfits now have Facebook profiles; the easiest way to get your lost luggage back from the airline is via twitter. It’s a mad rush to find and exploit the most profitable social media platforms.

And like most gold rushes, the people who are really going to get rich are the ones selling pickaxes and bacon. Sure, a few will strike the mother lode, but the real winners here are the platforms themselves (along with the people who market to the platforms for all of those corporations and small businesses).

I’m not saying that social media is worthless. Far from it! But what I’m really saying is that the heart of marketing will always remain the same, no matter what the mechanism is. It’s still all about connection.

These are the 5 simple guidelines I use to keep myself on track:

Speak to the person, not the machine

Marketing is about connecting with the people who are, or will become, your customers. This hasn’t changed since the first sales letter was written in cuneiform on a clay tablet in Babylon.

Because behind each of those profiles, handles, and screen names is a real, live human being with the same wants, needs, passions, and desires as any human from 10, 20, or 100 years ago. Your job is to connect with them, show them that they can trust you, and then make their life better in a way that results in profit for your company. If you’re not doing that, you’re wasting your time.

 

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Kevin Harrington

Contributor

Kevin Harrington

I write about entrepreneurs, crowd funding and other tools for


What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Do you think you could explain it in 30 seconds or less? Give it a try. We can wait …

 

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Yep, it’s harder than it sounds! The world of inbound is a big one — and its constantly growing and evolving. Industry experts are seeing things like social media engagement and remarkable content play a greater and greater role in attracting the right traffic to websites, while “faceless” corporations who neglect their potential and current customers are quickly losing ground.

And it’s not just marketers who are using the inbound methodology. While marketers continue to develop strategies to draw the most qualified visitors and contacts to their sites, sales and customer service representatives are beginning to use the inbound philosophy to close more of those qualified contacts into customers and delight them into promoters.
So what is inbound all about today — and what do you need to know to do it correctly? Regardless of whether you’re in marketing, sales, services, or another part of your organization, there are three key mantras you must know to be successful with inbound. Let’s take a look at them.

Inbound Mantra #1: The buyer is a person. Treat them like it.

 

 

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Written by Rachel Goodman Moore

Rachel is a Program Leader on the HubSpot Academy team. She leads the Certifications Program and specializes in inbound fundamentals and content creation. Connect with her on Twitter @GoodmanRE.

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Tech companies are growing and becoming more creative and innovative with their product designs. Unfortunately, some tech companies get a few simple things wrong that could easily be corrected. These tiny mistakes actually affect the overall use of the product. Some mistakes are more substantial and could be considered serious product defects. Other smaller mistakes are less significant in the overall design of a product and are just plain annoying.
Computers – Function Keys, Power Button, and Annoying Cracks

Computers typically run more efficiently than most other technological devices because they have such advanced technology and precise electronic capabilities. One of the biggest “mistakes” that computer designers make has to do with the function keys at the top of the keyboard. When you push “function” and “F9,” your computer will automatically shut down. It’s likely that you won’t accidentally push both of these buttons simultaneously, so this probably isn’t a huge issue. However, if you are working with the function keys and have it set so they work automatically, this can be a dangerous mistake. Now we know why we were always told to save every five minutes when working on an important project.  

 

 

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Some computers, desktops and laptops alike, have the power button located on a flat horizontal surface. This is more of an annoyance, but the power button placement can be an issue with pets. Cats in particular like to lie on laptop keyboards or walk around on top of desktop towers. If the power button is not covered or is very easy to get to, animals can easily turn the computer on or off.

Something MacBooks got wrong is in the very outside edges of the top and bottom pieces of the laptop. The top edge has little raised areas to provide separation between the two sections when the laptop is closed. This is a helpful addition to the computer’s design, but after repeated opening and closing, the raised areas often result in cracking the bottom piece’s outer edge. Again, this is not a huge issue in terms of usability or overall product function, but it is definitely an annoyance and hindrance in the overall design of the product.

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Ilan Nass is the head of marketing at Fueled, the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/30/you-had-one-job-simple-things-tech-companies-got-wrong.aspx#sthash.lrrqZKYd.dpuf
Ilan Nass is the head of marketing at Fueled, the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/30/you-had-one-job-simple-things-tech-companies-got-wrong.aspx#sthash.4SgsCk7s.dpuf
Ilan Nass is the head of marketing at Fueled, the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/30/you-had-one-job-simple-things-tech-companies-got-wrong.aspx#sthash.4SgsCk7s.dpuf
Ilan Nass is the head of marketing at Fueled, the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/30/you-had-one-job-simple-things-tech-companies-got-wrong.aspx#sthash.4SgsCk7s.dpuf
Ilan Nass is the head of marketing at Fueled, the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/03/30/you-had-one-job-simple-things-tech-companies-got-wrong.aspx#sthash.4SgsCk7s.dpuf

Ilan Nass is the head of marketing at Fueled, the leading iPhone app builder in New York City, renowned for its award winning mobile design and strategy.

 

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As we approach 2014, it’s clear that online content creation is reaching an  all-time high, as companies invest more time and resources in dedicated inbound  marketing strategies. With more content than ever in the socialsphere and  everyone’s inboxes, marketers are being challenged to get their content noticed  and then read. It seems the mantra “Content Is King” isn’t enough anymore. As  stated by Chad Pollitt, “Content Is King, But Distribution Is Queen And She Wears The  Pants.”

So what’s a time-strapped marketer like you to do to boost the distribution  of your content? And how can you encourage your organization to easily join in  these distribution efforts without it taking a lot of their time?

Here’s a look at a collection of free and paid tools to help you with  the distribution of your content to your particular audience.

Free Tools:

1. Buffer

5 Tools to Boost Your Content Distribution Efforts image buffer app content distribution tool1

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As your IT team looks to upgrade your computational and storage systems, be sure you understand the choices and tradeoffs you face regarding your server CPU options. Some of our recommendations may seem, well, counterintuitive.
As 2013 rolls in and the economy stabilises, many IT organisations are looking to upgrade their computational and storage systems. Like any IT purchasing decision, there are tradeoffs to consider and choices to make regarding hardware features and the technology available. When it comes to storage servers, the first step is understanding your CPU options.

Intel vs. AMD

For at least this year, the two server CPU choices remain Intel and AMD. ARM might solve some of the computational parts of some of the problems, but in 2013, ARM won’t have enough I/O bandwidth with 10 Gigabit Ethernet ports and storage to make it a viable alternative. This might change for 2014, but it’s too soon to predict as development of PCIe buses with enough performance capability is complex.

The latest AMD CPUs have 16 cores, but only if you are running integer operations. When it comes to floating-point operations, you have only eight cores. This combined with the fact that the latest Intel server processors can read and write data from memory significantly faster than AMD processors mean that AMD processors should be relegated to operations with low computational intensity that do not require high-memory bandwidth – you might think of things like VMs, but more on why this is not a good idea later.

Communications between CPU sockets

Another place that Intel has a major advantage is communications between CPU sockets. The current crop of Intel server CPUs support 25.6 gigabits per second (Gbps) of I/O bandwidth between CPU sockets over the Quick Path Interconnect (QPI).

This performance combined with the per-socket memory bandwidth performance exceeds the current performance of AMD CPUs. On multi-socket machines, this has a dramatic impact on the performance for all of the sockets because a process might be making a request for which memory has been allocated on another socket.

 

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Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Put in simple terms: none of the consulting money, jobs, or gigs live too far along the bleeding edge. I was selling search engine optimization ten years ago but SEO only became legit and de rigueur 18-months-ago.

I was selling online reputation management back in 2005 but ORM really only became an essential crisis strategy a few years ago. I was so far ahead of the wave that by the time the wave came around, I was exhausted from paddling!

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Be careful! You might be such an early adopter that you call death on each meme, platform, trend, and social network just before it becomes The Next Big Thing — sort of like rejecting the band you discovered in that dive deep in Brooklyn, the band you love, just because it finally got booked at Madison Square Garden.

Here’s a hint: there’s no real money in risk. You might think that being cutting-edge with regards to tech, social media, communications channels, and advertising is the best differentiator, your secret weapon.

It’s not true.

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Every single business, website or blog absolutely needs their very own steady source of high quality traffic if they ever hope to succeed. Without traffic, your blog is dead in the water just like an abandoned ghost town where no one even knows you exist!

Now, there are no shortage of ways to generate prime traffic to your website. You could easily spend a few thousand dollars on Adwords or other pay-per-click marketplaces and generate quick & easy traffic to your website. Or, you could pay a few hundred dollars a month to publish an ad in a newsletter, forum, or maybe even on competing blogs, all in the hopes of generating enough traffic to make it worth your while.

Unfortunately, there are a few problems with that strategy.

Not only will it end up costing you an arm and a leg in order to jump-start your blog, but it’s not sustainable traffic! (Not unless you’re willing to pay out month after month in order to secure that exposure! Imagine the costs – yikes!).

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Heronavfood

Passivity & lack of focus won’t get the deal done

This is the first of a three-part series.

Target audience: Marketing professionals, SEO specialists, businesses, nonprofits, Facebook administrators, anyone with a Facebook page.

Chris AbrahamWhen you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. As they say, “look under enough rocks and you’ll eventually find a snake” (to eat). And, growing your followership, engaging heartily and consistently, and building up your Klout and reputation means that you’ll increase your snake-finding opportunities. But what you’re really doing is setting up a system where you know where to look and under which rocks.

While this is an excellent first step, it’s very passive and generates relatively little meat for your family, while also easily being depleted as you evolve from being a lone wolf to joining a tribe, evolving into a village, a town, and a city.

Foraging-for-salad

There is nothing at all wrong with foraging, especially if your needs are modest and you’re only providing for yourself or your nuclear family; however, it doesn’t scale well, especially if you’re part of a larger agency or if you’re the social media marketing rep for even a small business. If your company has a sales force or a business development department, you probably should evolve past foraging.

Practically speaking, social media foraging includes sharing content and links from content and news sites that are not your own as well as engaging in conversations that aren’t linked at all but rather share your experience, your smarts, your mastery, and your currency on a subject, be it professionally, personally, or on behalf of your brand, employer, or client.

Mind you, I guess it depends on how much your time is worth — what you’re foraging for. You can surely live very handsomely from foraging for truffles; indeed, it all comes down to the value of what you’re able to piece together and how valuable or nutritious your collected grub is.

A lot of people get stuck here because they are afraid of being perceived as selfish if they spend too much time actually promoting their own products, services, case-studies, staff, or brand — it’s a very WASPy thing to do (just say no to gauche, improper topics such as Sex, Money, Religion, Health Issues, Politics, or Family — no, no, no!) and while it can, indeed, build your reputation and probably gets you lots of retweets, likes, and attention (especially if you’re witty, funny, clever, or share witty, funny, and clever content from elsewhere), you probably won’t get anyone to “click through” to your content on your site or blog (because the only link to your site, your content, or your services are on your Twitter bio, your Facebook about page, or the professional information on your LinkedIn profile).

Foragers rarely hijack hashtags or trend-surf — those things are just not done. The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough. Being present, observant, and persistent should be enough to both build one’s reputation both on social media as well as in real life.

To scale, you’ll need to drive interest toward a business’s bottom line

In a perfect world, I guess most passionate social media users are foragers by nature — especially if their goal is to become popular or to really become part of an online community. In a perfect world, online engagement wouldn’t have such a strong “what’s in it for me” agenda; however, there’s a difference between being a social media maven, a social media passion-player, or a social media celebrity and being a social media marketer.

successful-foraging

Social media marketing demands a strategy that ultimately results in an outcome that means something to a business’s bottom line, be it your own, your boss’, or your client’s — whether that’s more subscriptions to your blog or newsletter, more traffic to your corporate or product site, or channel leads and sales, being a social media marketer is not simply a popularity contest, it’s a contest for market share, for revenue, for brand recognition, or for leads.

And while the best foragers do, indeed, have a plan, it’s generally not a plan that includes much beyond itself.

Surely, a forager in the wild indeed knows what’s under every rock, what’s in every rotten stump, and what fungi are edible, poisonous, or even a truffle!

However, to scale, you’re going to have to drive interest beyond yourself, beyond just making ends meet.

Do you want to scale? Do you need to? Do you need to feed more than yourself and your family? Are you responsible for an entire tribe, a village, or even a town?

In that case, you’ll need to evolve into a social media trapper or even a social media hunter, which we’ll talk about in my next two posts.Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus or leave a comment below.

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I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

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All roads lead to branded content that both highlights capabilities, products, services, case studies, and the mad talent therein via explicit links back, allowing social media trappers to lure their followers and people in their professional or social media space to not only be discovered but to also link away from Twitter, Facebook, Pinterest, Google+, and even Tumblr back to where the source content lives.

sharptrapMost trappers these days call themselves “content marketers” and what they do is “content marketing.”

And, if they’re doing their jobs well enough, their goal is to both set their own traps but also to make these traps “contagious” enough that this content is shared, retweeted, reshared, liked, and favorited — essentially like a floor entirely festooned with mousetraps to the point where setting off just one would have the effect of setting them all off.

While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends.

1112x700They’ll figure out what they want to catch in their trap and then create content — also known as bait — that is most compelling to that audience. The vertical’s catnip, if you will. While this can surely be an authentic pursuit where you use your continued knowledge and understanding of your clientele to create better and better traps — the elusive better mousetrap — this sort of trend-surfing can also be “abused” by ginning up the appeal based on what’s going on in the news, on reddit, on Buzzfeed, or what’s trending on Twitter or Google at the time.

The most successful trappers who are really better at attracting and driving traffic than they are at building long-term trust relationships tend to be the best social media hijackers. They do things such as mis-tagging their social content via mis-categorization or by using hashtags or keywords that are much more popular and timely than they are accurate.

Antique-Trap-AEven though the old reliable “keyword stuffing” from the nascent days of SEO are pretty much deceased, the strategy is still popular with social media trappers.

Even more, the content-creation for content marketing can trend-surf as well.

Since time began — or at least since blogs began (actually before then, newspapers, television, radio, and all the rest are either breaking something new or surfing the wave of interest that results) there has been an entire economy of bloggers who work to create content as quickly as possible in response to breaking news — this is just the natural extension of it. It required fast-and-dirty writing and the willingness to get something out there first and maybe do some editing after.

smallLive2It always benefits a social media trapper if they can secure a place on Google News, the trendiest of all news aggregators on the web.

At the end of the day, however, content marketing is not good enough on its own and neither is trend surfing. At the end of the day, all of these things are just more and more elaborate and compelling lures — it’s all baiting the trap.

What do you have planned for when the trap is sprung? Punji trapping pit? Steel jaw legholds? A snare? Drag noose? Twitch-up? Deadfall? Conibear?

Maybe a catch-and-release cage trap — non-lethal (but you need that meat!) Maybe a glue trap, then. Well, you obviously don’t want to literally trap your prospects, do you? But what is the figurative marketing trap? The email list, of course, a Feedburner RSS subscription, or maybe signing up for a free white paper, a sign-up form, or even just a contact form.

VC126380lOtherwise, everything’s ephemeral. More like signing up for a safari in Africa and bringing your Nikon in lieu of digging elephant-sized holes and covering them up or — better — bringing a .470 Nitro Express elephant gun; however, that’ll take us to hunting and this is about trapping.

One of the downsides of trapping is that most game is too smart for traps; another issue is that traps are mostly good for small- to medium-sized varmints; you’ll also only just get what you get; finally, the trap doesn’t always hold or you might not be able to rush around making sure all your traps are freshly-baited and attended to — it really is a full-time job.

 

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Tony Perkins, organizer and founder of the Venture Summit Silicon Valley.

Target audience: Startups, mature businesses, technology innovators, funders and venture capitalists, marketers.

JD LasicaI‘m just back from the Venture Summit Silicon Valley (“where Big Ideas meets Big Money”). And so here’s a short report from the frontlines of the key players — entrepreneurs, firms and investors — powering the Innovation Economy.

“There is no little kid hoping there’ll be a laptop with Windows 8 under the Christmas tree.” — Jay Samit of ooVoo

Let’s start with this Flickr set of 51 photos — you’ll recognize some of the speakers, like TechCrunch founder Mike Arrington, AlwaysOn founder Tony Perkins (the conference’s impresario) and other notables from the tech world. 

The 250 to 300 folks who turned out at the Ritz-Carlton in Half Moon Bay were a mix of business executives, VCs and startup founders. I was here to report some highlights for Socialmedia.biz as well as to soak in some wisdom around social data for the geolocation start-up I’ve begun working on, Placely.

If I got any of the details here wrong, or if you have any additions, please add your comments below.

Jay Smit on Instagram, ‘Glee’ and Pandora

• Some brilliant insights from keynoter Jay Samit, president of ooVoo: “There’s a big difference between value creation and value capture. It’s important to capture the value you create.”

• Samit on the genius of Instagram: “They made every idiot with a camera feel like an artist.” Also worth noting: “The majority of photos taken by humans in last 150 years were taken in the last 14 months.”

• Best line of the conference, again from Samit: “There is no little kid hoping there’ll be a laptop with Windows 8 under the Christmas tree.”

• Over 40 percent of all videos viewed on YouTube are music videos, he said.

• More Samit: The cast of “Glee” has had more songs on the charts than the Beatles.

• “Voice is not one of the top three uses of your smartphone,” he noted. Nor is mobile about repurposing content from the first screen onto the second screen.

• Samit on the uncertain fate of Pandora: “Even if Pandora gets a billion users, they won’t make enough to pay the evil music companies.”

• What’s big that’s coming down the pike? Video chat, he said.

Highlights, takeaways and factoids

• Overheard: “We’re in the home run business.”

• 20% of seeded startups go on to get a VC round.

• The power of social media was on display in a study cited by a panelist discussing online video: People care more that a friend has watched and recommended a video than the fact that 1.5 million people have watched it.

• Perhaps the best demo I’ve ever seen came from Matt Serletic, CEO of Music Mastermind, whose debut product Zya is a DIY/mashup music creation tool that has to be seen to be believed.

• Several speakers pointed to the $20 billion gap between mobile spending on small screens and where companies are spending their advertising dollars today (traditional media). Consumers are leading, and heading to new digital outposts, while businesses are lagging.

• “The cloud mobile social wave is where the next generation of innovation and disruption is coming from.”

• Revenue growth for 2012: 42.6% by Google, 35% by the younger and more social Facebook.

People care more that a friend has watched and recommended a video than the fact that 1.5 million people have watched it

• LinkedIn founder Reid Hoffman was channeled: “It’s not about who you know, it’s about who they know.”

• Every day 8 years’ worth of data is uploaded to YouTube. Some 200 million YouTube videos are viewed on mobile devices every day. “You can argue that YouTube is the new new network,” Perkins said. “Down in Hollywood they’re scared, and they’re coming after YouTube, big time.”

• Perkins also noted that Google was the 14th search engine. “So that should dispel the first mover myth.”

• Nearly 3 billion people are on the Internet. Counting the mobile Internet, it’s over 3 billion.

• Online games will double to a $30 billion market by 2016.

• From the stage: “Pick your mobile app startup. It may be a gamble but it may be the next Facebook or Rovio.”

• Paul Deninger, senior managing director, Evercore Partners: “The market cap of Amazon and eBay are four times what they were at the height of the Internet bubble.”

• More Deninger: “A company can be a really good company and a really bad stock. … It’ll be three years before Facebook recovers to its IPO price, if it ever does.” Several speakers, like Perkins, said Facebook could be a good buy now; “just put it in your back pocket.” Me? I’m not so sure Facebook will have as many U.S. users two years from now as it does today. Still, as Venture Capitalist of the Year Jim Breyer of Accel Partners (and an early Facebook investor) said, “1 billion users was Facebook’s most profound milestone.”

• Market intelligence tip: You can find out if someone applied for a patent similar to yours and was rejected by the US Patent Office.

• Today we’re back to a normal and healthy $15 billion to $20 billion levels of VC investments vs. $100 billion at the height of the tech bubble in 2000.

• “The cloud mobile social wave is where the next generation of innovation and disruption is coming from.”

8 rules of Big Data

Keynoter Andreas Weigend, head of Stanford University’s Social Data Lab and former chief scientist at Amazon, offered the business and tech communities these eight rules for handling and leveraging Big Data:

  1. Collect everything.
  2. Give data to get data.
  3. Start with the problem, not with the data.
  4. Focus on metrics that matter to your customers (and not to your lawyers or accountants, he added).
  5. Drop irrelevant contraints (for example, if you segment audiences only for legacy reasons, stop doing it).
  6. Embrace transparency (“Build a business on allowing people to do and share stuff. Appoint a chief sharing officer.”)
  7. Make it trivially easy for people to connect, contribute and collaborate.
  8. Let people do what people are good at and computer do what computers are good at.

Second best chuckle of the conference from Weigend: “Instead of data privacy, your company should have a data promiscuity officer. Let your data go.”

More Weigend: “Research has left the universities and is now at Google, Amazon and Facebook.” See his Stanford lecture notes.

Final highlights and takeaways

• Marten Mickos, CEO of Eucalpytus Systems and former CEO of MySQL (whom I’ve quoted in the past at the Web 2.0 Summit): “If you’re trying to make money, you probably won’t make a difference.”

• Mickos: “The cloud means we’re rewriting the infrastructure of computer systems. First we broke up the client side [with things like Google Docs], now we’re breaking up the server side.”

• Three rules for cloud designs: “They have to be easy to adopt, agile and elastic,” he said.

• Final tidbit from Mickos: “Linux used to be the place where all the smart kids would go. Today all the smart kids go to Amazon AWS.”

• Interesting that I heard the word Pinterest mentioned only once. Google, Facebook, Amazon and LinkedIn, on the other hand, were omnipresent.

• One speaker’s prediction on what we’ll see by 2020: “Continuous health monitoring, and 3D printing will be widespread.”JD Lasica is founder of Socialmedia.biz. We work with large and mid-size businesses and organizations on social media strategies and optimizing your online presence. Contact JD by email, follow him on Twitter and Google Plus or leave a comment below.

 

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