Category: seo


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Everything you need to get high rankings on Google. Proven, reliable and tested:

 Get started now! It’s free

 

 

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 SEOprofiler offers sophisticated tools that help you to get your website on top of Google’s search results:

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Powerful web page optimization tools help you to improve the rankings of your web pages on the result pages.
Up-to-date link building and link management tools that are fully compliant with the requirements of Google deliver more visitors to your website.
Comprehensive keyword research tools that help you to find the best terms for your business.
Full integration with Twitter and other social media sites enables you to protect your online reputation.
Next-generation website audit tool that automatically scans your web pages for potential problems.
Competitive intelligence tools that enable you to spy on the SEO campaigns of your competitors. SEOprofiler also offers a link disinfection tool.

Search engine optimization tools
Track your results

 

 

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SEOprofiler helps you to track the results of your search engines optimization activities:

Find out how your website is ranked for your keywords on Google, Bing and Yahoo in 68 countries.
Get actionable items so that you can invest your time as efficiently as possible.
Opportunities and alerts help you to locate the keywords that will deliver the best results.
Integrates with Google Analytics for detailed website analytics.

Custom SEO reports in your company design
Impress your boss and your clients

SEOprofiler enables you to create beautiful reports in your company design for your boss and your clients. Make a good impression:

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Fully customizable with your own logo, colors, headers and footers, etc.
You can send custom PDF reports, or you can offer your customers web-based reports.
The reports have no reference to SEOprofiler.
Your clients won’t find out that you use SEOprofiler to create the reports.

 

Try SEOprofiler now for FREE!

“There’s no better way to outplay your competitors.”

Read what other people say about SEOprofiler:

“SEOprofiler.com is a site that will make any webmaster’s day. There’s no better way to outplay your competitors.”
Review on KillerStartups.com

“I was recently searching for a reliable backlink report source and came across SEOprofiler. And, boy, am I glad I did! Not only was their site easy to use, but the intelligence it offered by way of its comprehensive report was worth it! ”
John Muehling, MobileHealthCareToday.com

“SEOprofiler was the exact tool I was looking for. I tried about 10 other tools that tried to do what SEOprofiler did 100 times better. After analyzing the data from the reports I made a few simple tweaks to my site and I moved up to the front page of Google.”
Greg Tampa, GregTampa.com

 

“SEOprofiler is great for site owners who are serious about their SEO efforts.”
Jeremy Moore, PCRepairShop.org

“One of the best things about SEOprofiler is the way it combines so many effective and essential SEO tools into one convenient location. With SEOprofiler, the expert can get everything he needs without having to run all over the place and the beginner can be sure he isn’t forgetting anything.

SEOprofiler is perfectly suited for managers, owners, and administrators of web sites who need to increase traffic to their sites. As far as SEO tools go, you would be hard pressed to find a more professional and more comprehensive one than SEOprofiler. We heartily give it a good four and a half stars out of five.”

Review on SEOsoftware.net

“Thanks for creating a great backlink manager tool. I was just using the one on [competitor] and their tool is far more limited and cumbersome. It dawned on me as I got frustrated that I should try your option. And it’s about to save me hours of work. So thank you!”
Eddy Salomon, InternetMarketingSmarts.com

“I was blown away by the simplicity of use, and information being given out.”
Jordan Kovats, TheSeoGuys.ca

“SEOprofiler is a great tool. I started using it a week ago and I find that the tools are high quality.”
Paolo Cappucci, Webhorizons.it

“ SEOprofiler has taken several very effective SEO tools and made them all available in one place. It is a powerful collection of tools for those seeking to optimize website traffic. […] Web site owners and managers who want to make use of SEO to increase traffic to their sites will benefit from SEOprofiler. ”
Review on AppAppeal.com

“I definitely believe my SEO efforts are more focused since using SEOprofiler.”
Linsey Knerl, 1099mom.com

“SEOprofiler is a cool service that allows you to get a lot of information about your competitors’ backlinks, rankings and AdWords ads.”
Nicola Deiana, the3dtechnologies.com

“I wanted to let you all know what a great product you have created. My company places permanent dentists in the United States and we were looking for a something to help us with search engine optimization.

We found your program online and have been very impressed with what it has done for us so far and how easy it is to use. We immediately took the programs recommendations for internal website changes and that has moved us up 30 spots for the search term we were looking for. […]

SEO profiler is very well thought out and well done. Your staff deserves praise, because it is simple and easy to use and allows anyone to improve their rankings. I want to thank you for what you have created and let you know I plan to continue with you all in the future. Thanks again and great job!”
Jeremy LaPine, CEO, BlueJayStaffing.com

“SEOprofiler […] can substantially improve a company’s SEO campaigns. In addition, the program offers detailed, aesthetically pleasing reporting features that are useful for displaying data generated by this software suite.”
Entrepreneur.com on NBCnews.com

 

Try SEOprofiler now for FREE!

More than 50,000 small and large businesses use SEOprofiler to get high rankings on Google.

 

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How current is your SEO strategy?

 

Google keeps messing with us. As soon as we thought we had Panda down, they introduced Penguin. Frankly, we weren’t too excited about the learning curve on that one. Then they threw an invisibility cloak over keywords used in Google searches, which made it even harder to figure out how people were finding us.

And now we’ve got Hummingbird to deal with.

Google Hummingbird

Introduced on September 26, 2013, Hummingbird is Google’s revamped search algorithm designed to increase the organic nature of Google searches, reward websites that deliver useful content and let us search for stuff with phrases we might use when talking to a friend.  Or to a mobile phone. (Where can I get gluten-free pizza around here? Gimme the stats on the final game in the 2002 World Series.)

If your IT guy or gal is adept at second-guessing Google algorithms and tricking Google into finding you, Hummingbird might not be a welcome upgrade.

But if you’ve been posting useful, keyword-rich content on your website, cultivating high quality link-building and participating on social platforms in a thoughtful way, you’re in luck. By complying with basic SEO strategies, you will find that Google is trying to help businesses like yours come out ahead.

Both experts and high-growth firms agree that SEO is the most effective online marketing tactic for generating online leads. And now, Google is enhancing their search capability so that businesses and prospective customers can find each other faster.

The company you keep

In this new, more organic type of search, Google is inserting itself into (and making judgments about) your website’s online relationships.

It used to be that you could pay, trade or beg anyone to link to you, thereby improving your page rank. The more links the better, even if the originating sites were questionable or you had hired a troll to sit in a backroom and post comments (and your link) on a thousand blogs.

Google didn’t like that. With the introduction of “no follow links” and the ability to better identify “spammy” sources, spraying links throughout the Internet not only stopped working, it started costing you. Page rankings got spanked when search engines identified link-backs as originating from unsavory sites, unrelated content or artificially populated social platforms.

Roll forward to 2014. Today, high quality link-building is even more dependent upon good content.  Relevance is key. The bloggers, articles, websites and publications that are linking back to you should somehow relate to the services you provide.  And they should be coming from industry sources you’d be proud to hang out with.

So how do you inspire these like-minded folks to send their followers to you?

 

LEARN and READ MORE
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sylvia-217x300Sylvia Montgomery is a Senior Partner at Hinge, a marketing and branding firm for professional services. At Hinge, Sylvia provides strategic counsel to national clients. She is a co-author of Inside the Buyer’s Brain and Online Marketing for Professional Services. You can follow Sylvia on Twitter @BrandStrong.

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Photo credit: Sean MacEntee

Photo credit: Sean MacEntee

Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue.

What do the numbers tell us about the importance of SEO?

  • 54% of people come to a website from a search engine (source: Forrester)
  • 94% of search engine users click on organic search results (source: Search Engine Watch)
  • 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO)

So what are you waiting for? Here are 11 tips and tools to jump-start your SEO.

Learn & Read More At:

About the author

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  • Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

    His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.

    Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI. He also speaks at industry conferences and hold workshops on social media. Rob is a graduate of Colby College in Waterville, Maine.

300px-Seo-blocks

Citrix Building 1 – New Brighton Beach Room

4988 Great America Parkway, Santa Clara, CA(map)

37.402355-121.979103

 

  • Agenda:

    1. Meet, Greet and Exchange Business Cards

    2. Listen to a presentation by Mike Moran on how to do SEO – learn the basics, fast.

    3. TM Jobs

    Note: There is a GoToWebinar for those who cannot attend in person.  Here is the registration information.

    SEO Basics

    Join us for a Webinar on May 16

    Space is limited. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/829080080

    Learn the basics of Search Engine Optimization (SEO) by the guy who knows how to do it best. This will be fast paced, and focused on the simple, basic things you need to know to do SEO.

    Title:

    SEO Basics

    Date:

    Thursday, May 16, 2013

    Time:

    3:00 PM – 4:00 PM PDT

    After registering you will receive a confirmation email containing information about joining the Webinar

     

    MORE INFORMATION:

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These days, it’s hard to find legitimate content that will help your search engine optimization campaign reach its potential. Most of the time, the content available to you doesn’t really help you.

So below I’ll provide 25 tips that, when used effectively, will skyrocket your search engine rankings, often with little effort. Avoid shady techniques that could end up costing you a Google penalty.

Let’s begin our list with a little thinking:

  1. Think about what you’re offering – With search engine optimization, you must always keep in mind what a visitor can get from your website. Whether it’s reading free blog content or the opportunity to buy a product, make sure there is a reason why people should come and visit your site, and always remember it. This will help you focus your SEO content on the keywords that matter.
 
  1. Think about what people are looking for – A bit of an extension from the last tip, it’s very important that during keyword research, you should know what people are looking for. What you’re offering and what potential subscribers/customers are looking for are rarely identical. However, you can make it so that some of your main keywords are what people are actually searching for. This works great with longtail keywords, even after Google’s May Day update. For example, if you’re a car dealer, because people looking for a car might search “affordable safe cars,” make that becomes one of your keywords, even if some of your cars are expensive.
 
  1. Internal linking is key – How can you rank high in search engines without too many external links? Although most webmasters, even those involved in internet marketing and SEO don’t know it, internal links are just as important as incoming links from external websites. Learn more about internal linking.
 
  1. Use anchor text – Any kind of link can be made more beneficial to your website by using anchor text. Anchor text is your actual link text. What does anchor text tell search engines? What keywords you want to rank high for. “Click here” is a poor anchor text link. Learn more about using anchor text effectively: How To Target Keywords Using Links.

 

 
  1. Your page titles aren’t supposed to be focused on users. – They are supposed to be focused on delivering your important keywords to search engines while still making sense to ordinary visitors. For example, a great page title would be “25 Search Engine Optimization Tips” and not “25 Tips That Will Skyrocket Your Search Engine Rankings”. Although the second title has more words, the first one puts a lot more focus on the biggest keyword: “Search Engine Optimization Tips.” So page titles are for search engines. Where do you focus on pulling on readers? Your post titles. (If this wasn’t obvious, your post titles don’t have to be and shouldn’t be the same as your page titles, although this takes more work to pull off.)
 
  1. Your post titles should contain keywords, too. – Although the page title is the place to focus on SEO, your post titles should be considered, too. Make sure your post titles have your most important post keywords, while still attracting visitors.
 
  1. Don’t use dirty URLs – URLs are another opportunity to tell search engines what your page is about, and if you have a dirty permalink structure, URLs are just a missed opportunity. But know that they don’t have to be. With a little help from WordPress, you can get yourself some awesome URLs, which will be explained more in the next tip.
 
  1. Use keyword-rich URLs – Building upon Tip #7, it is essential to go beyond using clean URLs. For example, http://yourblog.com/post-123/ may be a clean URL, but it isn’t a keyword-rich one. http://yourblog.com/post-name-123/ is a good URL and just http://yourblog.com/post-name/ is even better. To be concise, within your URLs, you should use your main page keywords while still making the URL short and memorable.
 
  1. Use root URLs for important pages – A root URL is the URL of a page that is located at the root folder of a website. For example, http://yourblog.com/about.php is a root URL and http://yourblog.com/about/index.php isn’t. Important pages should have root URLs because a root URL signals to search engines that a page is important and should get some extra power. However, overdoing this causes a loss in its effectiveness.
 
  1. Use a navigation bar effectively – Your navigation bar is a great way to tell search engines what pages of your site are the most important. Because the navigation bar is ranked high by the VIPS search engine ranking technique, which ranks how important certain parts of a page are, links from the navigation bar have a very high priority and transfer a lot of link juice. So in order to effectively use your navigation bar, simply link to pages that you feel are important. Again, overdoing it reduces the power of this technique.
 
  1. Don’t be afraid to fill your footer up with content – Your footer is a great place to link to relevant content. For example, as a blogger, you might want to put “Recent Posts” and “Categories” lists on your footer using plug-ins. This interlinks your Web pages and ensures that no blog post is left behind.
 
  1. Write blog posts teeming with keywords – It has always been important to use keywords in your content. But this is especially true if you’re a blogger, because as a blogger, you have the opportunity to write thousands of words teeming with keywords and publish it on your website. Non-bloggers, however, don’t have this chance. Most bloggers, even business bloggers, don’t keep SEO in mind when writing posts. While you should always focus on your actual writing, the best tip I can give you on writing keyword-rich blog posts is that whenever you are in your WordPress admin panel dreaming up a new post for your blog, keep search engine optimization in your head.
 
  1. Make sure search engines don’t think your website is two websites – This is a huge mistake in the on-page search engine optimization of most websites. Because most webmasters don’t properly indicate that their “www” URLs are the same as their “non-www” URLs, search engines have reason to believe that their site is split in two parts and half of its content can be copy-and-paste found somewhere else on the site, potentially causing a duplicate content penalty. In addition, your search engine ranking power can potentially be cut in half. To fix this, learn how to redirect your non-www URLs to your www URLs or vice-versa using a 301 permanent redirect. A good tutorial for doing this can be found here. This can also be done using the Redirection plug-in for WordPress.
 
  1. Link to non-indexed content- Unless you manually submit URLs to search engines (which I do not recommend due to potentially long waiting times and quite frankly, manual submission is a waste of time), it might be true that not all of your content was indexed by the major search engines. So how do you fix this without wasting valuable time with manual submission (for every single page of content you write)? Simply work on linking to non-indexed content. Think about it. How do the search engines naturally crawl the Internet even without any submitted URLs? They find links, follow them and index the linked page. The more powerful the links are, the faster search engines will pick them up and index your content. So by linking to your content consistently and efficiently, you have a good game plan for getting your website indexed in its entirety.Links from external websites aren’t even necessary for this process. By linking to your content from other pages on your website, you’re helping it get indexed faster – and besides, as a content writer, this shouldn’t be hard for you. Just be sure to link to other posts and pages often in your content and you’ll be completely indexed in no time. Hint: Don’t waste time doing this for archive pages and tag pages, they are unimportant and you should probably add a “noindex” tag to those pages anyway to avoid a duplicate content penalty because those pages do nothing but repeat your already-indexed content.
 
  1. Make it easy for visitors to share – Most serious bloggers implement sharing plug-ins into their blogs. But most of the time, the usual sharing plug-in isn’t enough. My favorite and in my opinion the most powerful sharing plug-in available for any blogging platform is the Topsy Retweet Button. An older alternative is the Tweetmeme Button. Both of these plug-ins allow readers to retweet in just two clicks. You can also use the officialFacebook Share Plug-in for WordPress to allow readers to easily share your posts to their friends. Links from Twitter and Facebook are nofollow, so they have no direct SEO benefit. However, they do have a huge indirect one. New readers from these social networks are a lot more likely to link to and share your content than regular visitors. But that’s just indirect SEO using Twitter and Facebook – so what can you do to increase direct linking to your content?
 
  1. Reward linkers – You love links pointing at your content. But so do other bloggers! A great way to reward linkers is giving them a linkback. Luckily, by default, WordPress does this for you – pingbacks. Pingbacks are acknowledgments of incoming links in the form of linkbacks. Some bloggers believe that pingbacks are only a way for spammers to get links to their own content quickly and easily. All they have to do is link to a blog post of yours, and they get a link from it. I strongly disagree with this idea. Linkbacks are a medium for connections between you and other bloggers, but more importantly, they convince other potentially important bloggers to link to you.
 
  1. Write quality blog comments – Blog comments have a bad rep in the blogging community. Why? Because of the spam bloggers have to deal with every day. But your blog comments don’t have to be like this. Blog commenting has the potential to give links that are just as powerful as links from guest posting. By writing quality blog comments on dofollow blogs, you’re giving yourself powerful links that are within quality content. My biggest tip for blog commenting is to add to the discussion. Whether it’s to agree or disagree, all blog comments should add to both blog posts and previous comments.
 
  1. Give your content a wider audience – One of the best ways to spread your content and your website is to give it a wider audience. Many bloggers are under the impression that the only way to do this is if you’re already a highly influential content writer. This is not the case at all with guest posting. Guest posting puts your content and your backlinks on important pages, not only increasing your website traffic but your search engine rankings as well. This post is a guest post. Giving your content to other bloggers in your niche may seem like helping your competitors, which in the long run, it actually is, but as the writer, you’re the one who benefits the most from a guest post.
 
  1. Avoid JavaScript links – Google has only begun reading JavaScript and has said many times in the past that you should avoid JavaScript links. Often, they will not be indexed properly and your links may just turn up to mean nothing in the watchful eyes of search engines. This may hurt your internal linking and could lead to many of your pages not being indexed in search engines.
 
  1. Keep your website fresh – Why do search engines love blogs? Because they are a reliable source of fresh quality content. It’s essential, especially as a blogger, to keep your website and its content fresh and updated. One of my all-time favorite resources available on the Web right now is only what it is in my eyes because it is updated frequently. But again, keeping your website fresh doesn’t just keep visitors coming back for more. With fresh content coming in often, search engines will place more authority on your domain (therefore increasing your search engine rankings) and decide to index your website faster. Your website can always be improved, and so can your copywriting levels. Just remember that although guest posting is powerful, Google has said that your own website should always come first when it comes to your content writing.
 
  1. Tell search engines what your images are about – “A picture is worth a thousand words.” Not to search engines – with today’s technology, no search engine can index the content present in images. But there still is a way to tell search engines what your pictures are all about. ALT text. “alt” is an attribute you may give your images, like this: <img src=”tree.png” alt=”Tree” /> Your ALT text should tell search engines what a normal visitor would see when looking at your image. You should try to place a keyword or two in your ALT text. Doing this tells search engines what your site’s pages in general are about. For the best results make sure every single image on your website is paired with some keyword-rich ALT text.
 
  1. Submit a sitemap – A sitemap is like a guide that search engines can use to index your website. Without it, some of your content may not even get the opportunity to be indexed. In other words, it’s important to correctly create and submit a sitemap because it tells search engines about pages that they might not otherwise discover. This holds especially true with blogging. As a blogger, so much valuable content is available for search engine spiders to index, but they won’t get to it without a sitemap guiding them. A great WordPress plug-in that I personally use in the automatic creation and even submission of sitemaps is the Google XML Sitemaps plug-in. If you use another plug-in, you can submit your generated sitemaps and feeds (as sitemaps) to Google Webmaster Tools.
 
  1. Use Google Webmaster Tools – You’d be surprised about how useful Google’s webmaster resources are. They have a complete minisite for webmasters and the questions they have, but more importantly, they have made available their webmaster tools. From Google Webmaster Tools, you may submit sitemaps, edit crawling setting for your website, remove sitelinks, change your URL, play around with even more site configuration settings, check some stats about your rankings including links and important keywords that Google has picked up, deal with crawling problems, test your website as Googlebot, and even track site performance. Now there’s a reason to use your Google account to get started.
 
  1. Blog comment – But not for the obvious reason – building backlinks. Nope, not even for building connections with other bloggers. Why should you comment on other blogs? For the reasons above, but what else? Actually I’m not even talking about blog commenting. I mean the reason why you should browse blogs and maybe comment on them along the way is that if that they are SEO blogs, by reading and commenting, you are educating yourself in SEO. You may find yourself jumping the ranks because of the new things you learned from visiting blogs and taking a good read.
 
  1. Give visitors a reason to link and share – My final tip of the day. Linkbaiting is important and it is definitely the most organic and natural way to build popularity to your content. So how do you linkbait or “sharebait” as I like to call it? As a blogger, just provide content that makes your readers want to share. Just write from the heart and share your experiences with your readers. When I see an article that deserves it, I don’t fail to retweet and link to it.

What do you think? Do you have other techniques you use, or do you rely on tips found in other articles?

 

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Wouldn’t it be nice if you could build a fully functional website, populated with content, monetized with your choice of ad networks; one that contains dynamic content to keep the search engines coming back? And all with the click of a few buttons?

That solution is SiteBuilder Elite.

 

Last month, I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search effectiveness. If SEO is seen not as a well-kept secret by the few SEO consultants, but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. Thing is, if you rely on Google to discover your content and give it the value it deserves, you will often be disappointed. You also need to build a network of links into your content, which tell Google about the relative importance of the content in the context of other related content. In the age of Google Penguin, this can’t be an artificial process performed by SEO consultants. It needs to be built into the publishing process. This means coordinating your publishing efforts with other internal content strategists, with paid search leads, media relations managers, and especially community managers. Giving these folks the SEO skills they need to help promote your content is just as important as building the content right in the first place.

Panda and Penguin

Panda and Penguin

Paid Search Leads

You would think that in-house SEOs have strong connections with their counterparts who run paid search. In my experience, this is rare. Most of my counterparts in the B2B tech space don’t even sit in the same division with their paid search leads. Yet we know that the two roles need to collaborate closely.

The consensus among experts in both paid and organic is that 1+1 =3, meaning that you get much more value if you buy the words and point to the pages for which you rank organically. Several studies showed that users tend to click organic listings up to 30 percent more often if there is a paid listing for the same page on the search engine results page (SERP). On the other hand, if the paid listing points to a different page than the organic ranking page, it just confuses prospects.

It is not hard to train paid search leads to work with their organic counterparts. You certainly don’t have to convince them of the importance of search marketing. And even the mechanics are similar. In paid, you rank against the other ads on a SERP based, in part, on the page’s quality score. The quality score criteria are similar to what it takes for a page to rank organically. Another thing that can help you climb the rankings in paid ads is the quality of the “creative”–the text and images around the link that entice clicks. If a paid listing has high click through rates (CTR), it will ascend the paid rankings all things considered, similar to organic. But if the landing experience has a high bounce rate, it will descend the rankings, again similar to organic.

The main difference between the two roles is bid and budget management, which is beyond the scope of this article. But the words that the paid search person bids on, the creative she uses, and the landing page she designates can all be improved if she understands SEO and collaborates with her organic counterpart.

Media Relations Managers

It has long been a dream of enterprise SEOs to be able to train their media relations colleagues in SEO, and thereby to maximize opportunities to build links. At minimum, press releases and other media relations assets need to use the right keywords and URLs they list within them. This might be easy for a small company. But enterprise SEOs struggle with this mightily. I lost count of the press releases that used only branded words and pointed only to the home page.

Every time a media relations manager publishes a press release without the right keywords or URLs within them, it is a missed opportunity to build links. Of course, the press release itself carries some link juice (contrary to Matt Cutts’ December statements). But that is of minimal consequence compared to a reputable journalist or blogger writing an article or post with the link inside of it. In the age of Penguin, links are only valuable to the extent that the domain of the linker is strong. Getting an influencer to link to your page can improve your ranking by several slots in one day.

In my experience, the biggest barrier to training media relations professionals in SEO is a disdain for marketing “chest thumping.” So Job One is convincing them that the pages you want them to link to from within their press releases are authentic, transparent, accurate, and clear. Above all, you need to convince them that they are free of hyperbole. Not coincidentally, these are some of the qualities that can help your content rank better for Google’s Panda algorithm.

Community Managers

Community managers, also known as social business managers, constitute a new role within marketing and communications. Part blog editor, part influencer relations manager, part social media expert, these folks are on the vanguard of digital. As I recently wrote on WritingforDigital, search and social are interrelated. With the advent of the new Facebook Social Graph, and the ascendency of Google+, they are, in fact, converging. I expect within the next three years that the roles of SEO, content strategist, and community manager will be functionally interchangeable.

I normally have no difficulty explaining to these folks the importance of SEO. More often than not, they come to me asking for advice on how to make their blog posts rank better. But we can’t take for granted that their blog authors are using the right keywords and URLs in their posts, or that the shortened links in tweets and Facebook posts stem from the right canonical URLs. And we need to work together to ensure that their blog authors are registered with Google+, so they can begin accruing Author Rank and we can get their pictures in SERP snippets. Consequently, I’m in almost daily conversations with dozens of community managers. I consider them to be some of my closest colleagues. Enterprise SEOs would do well to follow my example.

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There are a lot of rumors going around about the proper ways to optimize your Facebook fan page for the search engines (SEO). Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you’re anything like me, you don’t particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

This post provides a few more tips on optimizing your Facebook page for SEO right now.

Choose the best name for your Facebook page

1This may sound like a no-brainer. However, it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like “Bob’s Bakery – Muffins, Bagels, Cookies, Breads – Catering & Events.” In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed – the horror!

Don’t be too generic, either. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick tip: The first word in your fan page title is given the most weight by Google.

 

Create a custom fan page vanity URL

Use a brief 140-character description for your fan page so your whole message displays in the search engine’s snippet

2After your fan page has 25 Likes, Facebook gives you the ability to create a unique URL (or usernames as Facebook calls them) for the page. Because URLs are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business.

If, by some misalignment in the stars, you find that another fan page has claimed your business’ name already, make sure to include what your business is about in the URL. You can check out some different username options Facebook offers before selecting your one for your fan page.

Use keywords in strategic locations on your fan page

3Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are actually pulled from your fan page as SEO elements.

Here is an example of how a search engine would index your page:

SEO Title = Your fan page name
Meta Description = Fan page name + the About section of your page
H1 = Your fan page name

To optimize your page for local searches, it is very important to include your address, city, state, and zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.

Quick tip: You may want to consider using a brief 140-character description for your fan page — perhaps similar to your website’s metadata — so your whole message displays in the search engine’s snippet.

Include your phone number and address

4As surprising as it sounds, there are a lot of businesses out there that don’t include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook page.

In addition, Google places higher importance on pages with specific information like your business’s phone number and address. So, pages that include this type of data can effectively increase your brand’s overall SEO.

Backlink to your fan page on existing channels

5The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.

This same principle applies to your Facebook fan page. So, where it is appropriate, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.

Optimize Facebook fan page status updates

6When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to “Write something…” since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.

Quick tip: Just like your fan page’s name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.

SEO for Facebook Notes

7Facebook Notes is something that has been underutilized. When used appropriately, Facebook Notes can provide your fan page with an effective way at increasing your overall SEO. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your note
Meta data = Your fan page name wrote a note titled, your note’s title

Facebook Notes gives your page the ability to create multiple “pages” underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting and have them indexed in search engines.

(A note about Notes: Facebook Notes were sort of put out to pasture in late 2001, early 2012 with the advent of Timeline and the new rule that status updates can run as long as 63,206 characters, or about 9,000 words. They’re still there; just follow this convention: https://www.facebook.com/jdlasica/notes)

Bottom line for Facebook fan page SEO

Don’t forget that the overarching objective of Facebook SEO is adding to the value of your overall brand. It is important to pay attention to the comparison between raw traffic and engagement level.

While using the methods above can help boost your search engine results page ranking, the most crucial part is that it coincides with an awesome product and incredible engagement to grow your following.

 

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Nathan Latka is the CEO and co-founder of Heyo.com. This article appeared at SEOmoz. SEOmoz is not affil­i­ated with Socialmedia.biz. SEO­moz pro­vides the Web’s best SEO tools and resources.

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