Category: Family


By Joey Atlas
M.S., Exercise Physiology
Womens’ Body Enhancement Specialist

Jacksonville, FL – At this very moment women of all ages, all around the world, are literally throwing money down the drain on completely ineffective ‘cellulite treatment’ methods and products…

Meanwhile, a small handful of fortunate ladies have discovered something which actually removes cellulite permanently – and with literally no risk, hassle or expense…

In this report you will discover their secret…

– The simple 22-minute, cellulite reducing, method – which in 3.5 years of home tested trials and actual use has amazed the skeptics and empowered hundreds of women to reclaim their natural beauty and regain their womanly self esteem by removing the dimpled, ‘cottage cheese’ looking, orange peel textured appearance from their butt, hips, legs and thighs…

– Most women seeing definite improvements in just 28 days… All without painful weights, dangerous machines or useless gadgets – and NO changes in diet, at all…

 

 

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This Is NOT About Weight Loss or Dieting

It Is ONLY About Getting Rid of the Cellulite Dimples and Bumps…

In other words – this is FOR YOU if you are happy with your weight and size – but you have cellulite on your butt, hips and/or thighs that you need to get rid of, with a little ‘lifting, perking and toning’…

The simple fact that you are still reading proves this report has been written for you…

…And the information below is going to help you in ways you could never imagine as I open your eyes to the deceitful lies, profit mongering scams and downright ignorant advice that is relentlessly blasted at you 24/7…

EXPOSED: The Great Cellulite Conspiracy

First and foremost, cellulite is not a ‘thing’. Nor is the word ‘cellulite’ a medical term…

It is simply a ‘made up’ term coined in European salons and spas, during the late 1960′s, to describe the dimpled appearance of skin found on the thighs and buttocks of many women…

Widespread propaganda and promotion of the euro-concept in the United States followed the 1973 publication of ‘Cellulite: Those Lumps, Bumps and Bulges You Couldn’t Lose Before’, by Nicole Ronsard, owner of a New York City beauty salon that specialized in skin and body care.

Cellulite is alleged to be a special type of “fat gone wrong,” – supposedly different from “regular fat”, a combination of fat, water, and “toxic wastes” that the body has failed to eliminate…

To the unsuspecting woman – this may sound logical enough to spend money out of sheer desperation, on one of the many “cure’s for cellulite”… such as…

Ineffective “anti cellulite” products sold through, department stores, retail outlets, by mail order, through multilevel companies, and through the Internet including but not limited to:
“loofah” sponges – cactus fiber scrubbers – special washcloths – horsehair mitts – creams and gels to “dissolve” cellulite – supposed “miracle” pills containing basic vitamins, minerals – powders or liquids containing herbs – bathing liquids or additives – vibrational massagers – rubberized pants – gimmicky devices – bio ceramic cellulite shorts – “dead skin” brushes – “blood circulation” rollers – body wrap treatments – and cellulite reduction lotions…
Scams, Rip-Offs, Lies, Deception, Con-jobs…

At best – some of these approaches may temporarily make the skin feel a little softer and smoother – but in terms of getting rid of the horrendous ripples, bumps and dimples, to give you the freedom to wear attractive swimsuits, dress in cute outfits and enjoy intimate times of being naked without being self conscious…

The harsh reality is NONE of these money wasting methods get the job done… None of them give you permanent cellulite removal…

Because it’s physiologically IMPOSSIBLE…

See – there are no “toxins” to remove… This is a complete farce. The fat beneath your skin is exactly the same as the fat on the rest of your body. The BS advertising pitch claiming “you have toxins that build up in your body from the foods you eat and the air you breath – that get trapped in the fat in your mid-body – causing the bumpy skin…” – is a total bunch of trash…

Medically Tested Proof – “No Such Thing as Cellulite”

Several years ago, Neil Solomon, M.D., conducted a double-blind study of 100 people to see whether “cellulite” differed from ordinary fat. Specimens of regular fat and lumpy fat were obtained by a needle biopsy procedure and given to pathologists for analysis and comparison…

 

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BODY FOR GOLF

I’ve had the pleasure of being asked to write for Golf Illustrated, Resort Living and the Junior Golf Scoreboard, and I’ve also published 8 best-selling books on golf.
You may have seen some of my work in Atlanta Golfer, SELF magazine, GolfersMd, or a number of other golf related magazines and websites.
You have probably heard me share my wisdom on achieving peak performance in golf in my interviews with ESPN or as a host of my own internet radio show dedicated to golf fitness.
Because of my unparalleled expertise, I was invited to work on the LPGA tour with Jill McGill and Allison Hannah, and oversaw the fitness program at the International Junior Golf Academy. I have also consulted with top college teams including UCLA.
So, I think it’s fair to say that I know a little about golf performance.

Top Golfers and Instructors All Work Together-For the Best Results

 

Here I am in this photo along with famous putting instructor, Mike Shannon from Sea Island, Georgia, and PGA and LPGA golf instructor, Gary Gilchrist from the Gary Gilchrist Golf Academies. We had this photo taken in Bogota, Columbia where we presented and worked with the South American Golf Federation. We presented alongside the ‘local’ and international superstar Camilo Villegas from the PGA Tour.
I’m honored to be a full-time golf training professional for players on tour, and to also train competitive juniors, collegiate golf teams, recreational players and competitive golfers of all levels.
My real passion, and the force that drives me is in helping millions of golfers like you dramatically improve their golf game by revealing the insider secrets that most pros won’t tell you-either because they don’t know or they are too busy working on tour with some of the world’s best players.

Golfers trust me, and they recognize they will never get to the top of their golf game on their own
Just because you can’t reach your full golfing potential on your own doesn’t mean you need to spend thousands of your hard-earned cash on a “local pro golf coach,” when you can get the same (and possibly better) results for 0.03% of the cost.
I’m thirsty for new research and information on increasing golf performance, so I buy every single golfing product that I can get my hands on. While some of the other golf products do contain some useful information, none of them quite share the deep knowledge that I’ve gained from studying the powerful connection between your body and golf performance.
Worst yet, some of the advice the other so-called “golf mastery” products give will actually set you up for failure by giving you injuries that will be a detriment to your golf performance.
Reading a few articles in golf magazines won’t set you up for the fast success you desire.

Discover the PROVEN #1 Secret to INSTANTLY Improving Your Swing and Hit More Explosive Shots
I’ve literally worked with thousands of golfers, and I’ve heard hundreds of the bogus myths that are out there when it comes to improving your game.

The truth is…the pros achieve outstanding results because they use fitness and nutrition programs designed specifically for the game of golf.

 

Sadly, there are many untruths being told about how to get in shape for golf. In fact, few people even understand the real connection between your body and your swing and how to prepare it for a lifetime of play. And, not just to play golf, BUT playing golf at peak performance.

You Need a Breakthrough Golf-Specific Program to Get You Results, Fast
The #1 thing competitive and tour golfers have in common is that they ALL engage in golf fitness.
Tour golfers wouldn’t be where they are today if they didn’t understand the vital connection between their level of fitness and their swing.
Just take a look at the living legend, Gary Player, otherwise known as the Black Knight. Gary won nine major championships on the regular tour and six Champions Tour major championship victories, and if that’s not enough to impress you, he also won three Senior British Open Championships on the European Senior Tour. He’s 77, and he’s still unstoppable.
Want to know his secret?
Gary trains extensively using golf-specific workout routines which gives him those long and straight drives that you crave.
Still not convinced?

Tough crowd…
Take a look at Greg Norman, a 58-year old previous golf champ who is the self-entitled pioneer of golf fitness. Greg trains with cutting-edge workout routines specifically designed for golf. In an interview he snarled, “I’m appalled by people who don’t look after their bodies.” Are you one of those people?
I’m bursting at the seams with all of the examples of pros who train in golf fitness. I could talk about this with you for hours.
Let’s take a look at Tiger Woods, shall we? He is ranked number one in the official world golf ranking, he is one of the highest-paid athletes in the world, and he broke a number of golf records. Surprise, surprise, he trains using a specific golf practice routine.
All secrets of success are visible.
As you can see, it’s no secret that you’re not playing at your true potential because you simply don’t yet have the tools to give your body what it needs physically and nutritionally to consistently play an exceptional game of golf.
I’ve spent the past 10 years studying professional golfers and training serious golfers for competitive play. Competitive and tour golfers aren’t any different than you.
Here’s what all golfers are looking for…(yes, even tour players)

Increase drive distance by 15 to 20 yards or more, although many would be happy with an additional 10 yards (just ask a tour player how important a few more yards would be to their game)

These 5 Steps reveal the things you MUST AVOID if you want to play low scoring golf, drop your handicap and achieve your ideal golf body.

Helping you is my life’s work, so I really want to shed some light on why you’re not seeing any real improvements with your game.
Here are just a few reasons why the majority of people don’t ever play to their full potential:

Step #1: Take Care of Your Massive Energy Leak

Golfers have one very powerful center of force and it’s called the core.
The golf swing relies upon core strength, endurance and proper engagement for any kind of reliable distance off the tee. And, it’s just not off the tee, but it can affect every shot you make leading to the green.
Core conditioning is very important for a golfer because all movements in your entire body stem from the strength in this area.
Wherever you find a weak core, you find a major source of energy leaks in the golf swing.
The core is where the body’s center of gravity is located and where force production begins.
Most people have a very weak core, and as a result, chronic posture problems. Over time, this creates wear and tear on the body. A golfer with a weak core is vulnerable to injury and struggles with efficiency in their swing.

Step #2: Stop Neglecting the Three Vital Body Parts

Can you guess the top 3 areas of concern on the body for most every golfer? That’s right. It’s the shoulders, hips and spine!

Most people don’t know the right techniques to activate their powerful trio.
Every great golf instructor will tell you that your body rotates around your spine. It acts like a pivot point in the golf swing.
Without the correct method of shoulder rotation, you have very little chance of getting your arms in the proper position in your backswing and, sadly, this limits your follow through.
And the hips?
Top players initiate their downswing with the powerful muscles of the abs and hips. Once the desired momentum is generated by the lower body, they use their arm muscles to effectively “fine tune” the swing.
Recreational players, on the other hand, use their arm muscles right at the outset. As a result, they are unable to recruit the latent muscle-power in their lower body, while the arm muscles work extra hard both to power and guide the club. No wonder it leads to an inconsistent swing!

Step #3: 99% of Golfers Don’t Know HOW to Get the Right Posture

Every golfer is continually in search of that elusive feel of the perfect swing. Books are written on the topic. Instructional videos promising the “secrets of the perfect swing” sell like hotcakes by mail order and on the internet. Everyone everywhere wants to know what they need to do to swing like the pros.
The truth is you’ve been lied to…
There is no “perfect swing” – at least there’s no one method for achieving it.
If we’ve learned anything from years of watching professional golfers showcase their skills in tournaments around the world, it is that the “perfect swing” varies from player to player.
That doesn’t mean the cause is lost and you’ll never find “that” swing. It just means that you have to find “your” swing.
One of the most important components of a good golf swing is your posture at address. If you have poor posture, your search of the perfect swing becomes more challenging.
Once you learn how to start building strength in the right areas, good golf posture will come easy. Then, you need to build endurance so you can repeat the same winning swing, over and over again.

Step #4: Amateur Golfers Eat Foods that HINDER Their Game

Golf nutrition is among the most important things you should look after. Do you know it is one of the main culprits of a disastrous back nine?
Poor nutrition affects mental focus and judgment as well as energy management. One minute you’re playing fine and you have a good eye for the target. Next you know, your game is falling apart hole by hole, even stroke by stroke.
You will never play to your true potential if you don’t learn how to eat like a champion with a solid golf nutrition program.

Step #5: Stop Engaging in Workouts That Cause Injuries

Throw Out Your Fitness Programs, They Are Injuring You and Hurting Your Golf Game
Exclusive Access to The Most Successful and Comprehensive Golf Fitness Program on the Internet, is Just the Click Of A Button Away!

 

 

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See you on the inside

 

 

 

 

 

 

 

 

 

 

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“You Can Easily Build Your Own Solar Water Heater and Save up to 33% Off Your Electric Bill Every Month While Helping the Environment.”

Our do-it-yourself solar water heater guide is easy to follow with step-by-step instructions and is extremely affordable!

Works in warm and cold climates

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Attention Moms & Grandmas: New Book Teaches You How To Replace The Toxic Products And Medications In Your Home With Over 215 Natural Remedies, Beauty Recipes & DIY Household Products….

 

 

Free Video Shows You How to Protect Your Family & Live a Healthier

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TURN SPEAKERS ON  To Listen to Introduction

 

 

 

Claire’s Story…clairegoodall

“It all started in 2009 when the medication that was supposed to keep me safe stopped working.”

claire goodallI was tired every day, run-down, and sick of feeling like I was just covering up the real issues at hand. After many years of many medications and many side effects and various complications with them, I realized that there were better ways to heal and maintain a healthy life. I began to see more and more that our world is becoming dependent on these medications that, in all reality, can end up doing more harm than good.

I became disgusted with ingredient labels, even on the back of a (what should have been) simple bag of bread. Why all of the additives and preservatives? Even things we think should be healthy, we’ve somehow managed to suck the benefits from-think bulging, shiny, fruit covered in wax you couldn’t scrub off with a sponge. I realized that just because something is being sold, does not mean it is safe, and that nothing was going to change unless we started to change ourselves.

I started Everyday Roots to share my thoughts and experiences, and quickly people began to open up about themselves and share their own stories. I learned that there are thousands of people just like me. We have been through similar struggles, and share the same desire to live better. That is really why I wrote The Everyday Roots Book, with the goal of guiding those people who I knew nothing about, but still felt like i’d known forever. I want it to help people who want to live a naturally happy, healthy life-and to restore faith in our roots for those who have yet to change their mind.

-Claire Goodall (planted her roots in 2009, and has been growing ever since)

 

 

These are just a few of the home remedies, natural beauty recipes and DIY household products you will learn how to make and use everyday…

 

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You’ll find remedies for…

Headaches – get help with relief from your debilitating tension headaches and migraines. 

Sore Throat – soothe your sore throat with simple natural remedies & help it heal faster.

Weight Loss – jumpstart your metabolism and curb your cravings. Get tips on how to lose weight naturally & keep it off for good.

Sleep – get a more restful & deep sleep using remedies with common ingredients you can find at your local grocery store.

Acne – treat your acne naturally without using anymore chemical filled scrubs, exfoliants and medicated creams.

Gas & Bloating – learn which teas and herbs can help alleviate embarrassing and uncomfortable gas and bloating.

Arthritis – get help with relieving your sore joints. Learn how to make natural relief salves and balms.

Nausea – alleviate the symptoms of nausea with soothing herbal teas and natural drinks.

Dandruff – eliminate the embarrassing flakes associated with dandruff and dry scalp.

Bad Breath – put your halitosis in check with homemade mouth wash and toothpaste.

Constipation – keep things regular and/or get things moving by drinking simple drinks and making small changes with your diet.

Motion Sickness – make it through a car, plane or boat trip without emptying your stomach by using natural aids and ancient techniques.

Cold Sores – get help preventing future outbreaks & diminish healing time.

 

And that’s just scratching the surface…

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Dear Reader,

It’s no secret that 95% of all “Self-Improvement” efforts fail. Although it’s not usually the person’s fault, most people never get beyond information to achieve actual results.

You’ve been there right?

You hear about a great new course… another seminar… another book… all promising to “automatically” change your life.

Yet time after time, you don’t seem to be getting to that ideal life you imagined.

You suffer through failed promise after failed promise…

It can be frustrating.

It can be expensive.

And it can be downright discouraging.

People have told me they actually feel WORSE after some of these programs, seminars and gurus get done with them.

WORSE! Can you imagine?

That simply shouldn’t happen.

So, how can you know for SURE that the principles, techniques or strategies you’re studying actually work and get results?

The answer is simple; you “certify” your results. But what, exactly, do I mean by “certify”?

Here’s the deal…

No philosophy or teaching should ever be accepted by anyone (including what I teach) unless you can certify its validity in your own life.

How can you do that?

That’s what I want to share with you today.

Clcik Photo to Learn More

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Dear Health-Conscious Dessert Lover,

Enjoying a delicious dessert at the end of a great meal is one of life’s sweetest pleasures.

Moist vanilla cupcakes with chocolate buttercream… warm pumpkin pie… crème brulée… carrot cake with cream cheese frosting… fresh brownies…

Or just imagine the smell of freshly-baked chocolate chip cookies wafting from your kitchen…

Just thinking about these decadent creations makes your mouth water and few of us have the willpower to resist.

But we often feel guilty for indulging in sweet treats. After all, most desserts are filled with sugar, refined carbohydrates and unhealthy fats, and they pack more calories than the meal itself!

Too many “sweet treats” like this will not only make you fat… it could ruin your health!

But what if you could…

Relax with a piece of New York cheesecake topped with raspberry sauce

Satisfy your cravings with a warm slice of cinnamon apple crisp, or

Enjoy chocolate rum balls and rich chocolate brownies

Without a care as to how it might affect your waistline or your health?

And what if these desserts were not only irresistibly delicious, but good for you too?

If you keep an eye on your health, but you still love to indulge in decadent desserts, you’ll be glad to know that… You have your cake and be well too!

You Don’t Have to Sacrifice Your Health
To Enjoy Dessert (As Often as You Like!)

17WOMENjpSUB-articleLarge
THIS week is the 50th anniversary of the publication of Betty Friedan’s international best seller, “The Feminine Mystique,” which has been widely credited with igniting the women’s movement of the 1960s. Readers who return to this feminist classic today are often puzzled by the absence of concrete political proposals to change the status of women. But “The Feminine Mystique” had the impact it did because it focused on transforming women’s personal consciousness.
In 1963, most Americans did not yet believe that gender equality was possible or even desirable. Conventional wisdom held that a woman could not pursue a career and still be a fulfilled wife or successful mother. Normal women, psychiatrists proclaimed, renounced all aspirations outside the home to meet their feminine need for dependence. In 1962, more than two-thirds of the women surveyed by University of Michigan researchers agreed that most important family decisions “should be made by the man of the house.”

It was in this context that Friedan set out to transform the attitudes of women. Arguing that “the personal is political,” feminists urged women to challenge the assumption, at work and at home, that women should always be the ones who make the coffee, watch over the children, pick up after men and serve the meals.

Over the next 30 years this emphasis on equalizing gender roles at home as well as at work produced a revolutionary transformation in Americans’ attitudes. It was not instant. As late as 1977, two-thirds of Americans believed that it was “much better for everyone involved if the man is the achiever outside the home and the woman takes care of the home and family.” By 1994, two-thirds of Americans rejected this notion.

But during the second half of the 1990s and first few years of the 2000s, the equality revolution seemed to stall. Between 1994 and 2004, the percentage of Americans preferring the male breadwinner/female homemaker family model actually rose to 40 percent from 34 percent. Between 1997 and 2007, the number of full-time working mothers who said they would prefer to work part time increased to 60 percent from 48 percent. In 1997, a quarter of stay-at-home mothers said full-time work would be ideal. By 2007, only 16 percent of stay-at-home mothers wanted to work full time.

Women’s labor-force participation in the United States also leveled off in the second half of the 1990s, in contrast to its continued increase in most other countries. Gender desegregation of college majors and occupations slowed. And although single mothers continued to increase their hours of paid labor, there was a significant jump in the percentage of married women, especially married women with infants, who left the labor force. By 2004, a smaller percentage of married women with children under 3 were in the labor force than in 1993.

SOME people began to argue that feminism was not about furthering the equal involvement of men and women at home and work but simply about giving women the right to choose between pursuing a career and devoting themselves to full-time motherhood. A new emphasis on intensive mothering and attachment parenting helped justify the latter choice.

Anti-feminists welcomed this shift as a sign that most Americans did not want to push gender equality too far. And feminists, worried that they were seeing a resurgence of traditional gender roles and beliefs, embarked on a new round of consciousness-raising. Books with titles like “The Feminine Mistake” and “Get to Work” warned of the stiff penalties women paid for dropping out of the labor force, even for relatively brief periods. Cultural critics questioned the “Perfect Madness” of intensive mothering and helicopter parenting, noting the problems that resulted when, as Ms. Friedan had remarked about “housewifery,” mothering “expands to fill the time available.”
One study cautioned that nearly 30 percent of opt-out moms who wanted to rejoin the labor force were unable to do so, and of those who did return, only 40 percent landed full-time professional jobs. In “The Price of Motherhood,” the journalist Ann Crittenden estimated that the typical college-educated woman lost more than $1 million dollars in lifetime earnings and forgone retirement benefits after she opted out.
Other feminists worried that the equation of feminism with an individual woman’s choice to opt out of the work force undermined the movement’s commitment to a larger vision of gender equity and justice. Joan Williams, the founding director of the Center for WorkLife Law at the University of California’s Hastings College of the Law, argued that defining feminism as giving mothers the choice to stay home assumes that their partners have the responsibility to support them, and thus denies choice to fathers. The political theorist Lori Marso noted that emphasizing personal choice ignores the millions of women without a partner who can support them.
Watch a roundtable moderated by Gail Collins about why women are still frustrated 50 years after the publication of “The Feminine Mystique”
Fifty years after “The Feminine Mystique” was first published, women still face professional and lifestyle issues. What should the feminist movement focus on next and why?
These are all important points. But they can sound pretty abstract to men and women who are stuck between a rock and a hard place when it comes to arranging their work and family lives. For more than two decades the demands and hours of work have been intensifying. Yet progress in adopting family-friendly work practices and social policies has proceeded at a glacial pace.

Today the main barriers to further progress toward gender equity no longer lie in people’s personal attitudes and relationships. Instead, structural impediments prevent people from acting on their egalitarian values, forcing men and women into personal accommodations and rationalizations that do not reflect their preferences. The gender revolution is not in a stall. It has hit a wall.

In today’s political climate, it’s startling to remember that 80 years ago, in 1933, the Senate overwhelmingly voted to establish a 30-hour workweek. The bill failed in the House, but five years later the Fair Labor Standards Act of 1938 gave Americans a statutory 40-hour workweek. By the 1960s, American workers spent less time on the job than their counterparts in Europe and Japan.

Between 1990 and 2000, however, average annual work hours for employed Americans increased. By 2000, the United States had outstripped Japan — the former leader of the work pack — in the hours devoted to paid work. Today, almost 40 percent of men in professional jobs work 50 or more hours a week, as do almost a quarter of men in middle-income occupations. Individuals in lower-income and less-skilled jobs work fewer hours, but they are more likely to experience frequent changes in shifts, mandatory overtime on short notice, and nonstandard hours. And many low-income workers are forced to work two jobs to get by. When we look at dual-earner couples, the workload becomes even more daunting. As of 2000, the average dual-earner couple worked a combined 82 hours a week, while almost 15 percent of married couples had a joint workweek of 100 hours or more.

Astonishingly, despite the increased workload of families, and even though 70 percent of American children now live in households where every adult in the home is employed, in the past 20 years the United States has not passed any major federal initiative to help workers accommodate their family and work demands. The Family and Medical Leave Act of 1993 guaranteed covered workers up to 12 weeks unpaid leave after a child’s birth or adoption or in case of a family illness. Although only about half the total work force was eligible, it seemed a promising start. But aside from the belated requirement of the new Affordable Care Act that nursing mothers be given a private space at work to pump breast milk, the F.M.L.A. turned out to be the inadequate end.

Meanwhile, since 1990 other nations with comparable resources have implemented a comprehensive agenda of “work-family reconciliation” acts. As a result, when the United States’ work-family policies are compared with those of countries at similar levels of economic and political development, the United States comes in dead last.

Out of nearly 200 countries studied by Jody Heymann, dean of the school of public health at the University of California, Los Angeles, and her team of researchers for their new book, “Children’s Chances,” 180 now offer guaranteed paid leave to new mothers, and 81 offer paid leave to fathers. They found that 175 mandate paid annual leave for workers, and 162 limit the maximum length of the workweek. The United States offers none of these protections.
A 1997 European Union directive prohibits employers from paying part-time workers lower hourly rates than full-time workers, excluding them from pension plans or limiting paid leaves to full-time workers. By contrast, American workers who reduce hours for family reasons typically lose their benefits and take an hourly wage cut.
Maternity Leave: Almost Everywhere Watch a roundtable moderated by Gail Collins about why women are still frustrated 50 years after the publication of “The Feminine Mystique.”
Fifty years after “The Feminine Mystique” was first published, women still face professional and lifestyle issues. What should the feminist movement focus on next and why?
Is it any surprise that American workers express higher levels of work-family conflict than workers in any of our European counterparts? Or that women’s labor-force participation has been overtaken? In 1990, the United States ranked sixth in female labor participation among 22 countries in the Organization for Economic Cooperation and Development, which is made up of most of the globe’s wealthier countries. By 2010, according to an economic research paper by Cornell researchers Francine Blau and Lawrence Kahn, released last month, we had fallen to 17th place, with about 30 percent of that decline a direct result of our failure to keep pace with other countries’ family-friendly work policies. American women have not abandoned the desire to combine work and family. Far from it. According to the Pew Research Center, in 1997, 56 percent of women ages 18 to 34 and 26 percent of middle-aged and older women said that, in addition to having a family, being successful in a high-paying career or profession was “very important” or “one of the most important things” in their lives. By 2011, fully two-thirds of the younger women and 42 percent of the older ones expressed that sentiment.

Nor have men given up the ideal of gender equity. A 2011 study by the Center for Work and Family at Boston College found that 65 percent of the fathers they interviewed felt that mothers and fathers should provide equal amounts of caregiving for their children. And in a 2010 Pew poll, 72 percent of both women and men between 18 and 29 agreed that the best marriage is one in which husband and wife both work and both take care of the house.

BUT when people are caught between the hard place of bad working conditions and the rock wall of politicians’ resistance to family-friendly reforms, it is hard to live up to such aspirations. The Boston College study found that only 30 percent of the fathers who wanted to share child care equally with their wives actually did so, a gap that helps explain why American men today report higher levels of work-family conflict than women. Under the circumstances, how likely is it that the young adults surveyed by Pew will meet their goal of sharing breadwinning and caregiving?

The answer is suggested by the findings of the New York University sociologist Kathleen Gerson in the interviews she did for her 2010 book, “The Unfinished Revolution: Coming of Age in a New Era of Gender, Work, and Family.” Eighty percent of the women and 70 percent of the men Ms. Gerson interviewed said they wanted an egalitarian relationship that allowed them to share breadwinning and family care. But when asked what they would do if this was not possible, they described a variety of “fallback” positions. While most of the women wanted to continue paid employment, the majority of men said that if they could not achieve their egalitarian ideal they expected their partner to assume primary responsibility for parenting so they could focus on work.

And that is how it usually works out. When family and work obligations collide, mothers remain much more likely than fathers to cut back or drop out of work. But unlike the situation in the 1960s, this is not because most people believe this is the preferable order of things. Rather, it is often a reasonable response to the fact that our political and economic institutions lag way behind our personal ideals.

Women are still paid less than men at every educational level and in every job category. They are less likely than men to hold jobs that offer flexibility or family-friendly benefits. When they become mothers, they face more scrutiny and prejudice on the job than fathers do.

So, especially when women are married to men who work long hours, it often seems to both partners that they have no choice. Female professionals are twice as likely to quit work as other married mothers when their husbands work 50 hours or more a week and more than three times more likely to quit when their husbands work 60 hours or more.

The sociologist Pamela Stone studied a group of mothers who had made these decisions. Typically, she found, they phrased their decision in terms of a preference. But when they explained their “decision-making process,” it became clear that most had made the “choice” to quit work only as a last resort — when they could not get the flexible hours or part-time work they wanted, when their husbands would not or could not cut back their hours, and when they began to feel that their employers were hostile to their concerns. Under those conditions, Professor Stone notes, what was really a workplace problem for families became a private problem for women.

This is where the political gets really personal. When people are forced to behave in ways that contradict their ideals, they often undergo what sociologists call a “values stretch” — watering down their original expectations and goals to accommodate the things they have to do to get by. This behavior is especially likely if holding on to the original values would exacerbate tensions in the relationships they depend on.

In their years of helping couples make the transition from partners to parents, the psychologists Philip and Carolyn Cowan have found that tensions increase when a couple backslide into more traditional roles than they originally desired. The woman resents that she is not getting the shared child care she expected and envies her husband’s social networks outside the home. The husband feels hurt that his wife isn’t more grateful for the sacrifices he is making by working more hours so she can stay home. When you can’t change what’s bothering you, one typical response is to convince yourself that it doesn’t actually bother you. So couples often create a family myth about why they made these choices, why it has turned out for the best, and why they are still equal in their hearts even if they are not sharing the kind of life they first envisioned.

Under present conditions, the intense consciousness raising about the “rightness” of personal choices that worked so well in the early days of the women’s movement will end up escalating the divisive finger-pointing that stands in the way of political reform.

Our goal should be to develop work-life policies that enable people to put their gender values into practice. So let’s stop arguing about the hard choices women make and help more women and men avoid such hard choices. To do that, we must stop seeing work-family policy as a women’s issue and start seeing it as a human rights issue that affects parents, children, partners, singles and elders. Feminists should certainly support this campaign. But they don’t need to own it.

Stephanie Coontz is a professor of family history at Evergreen State College and the author of “A Strange Stirring: The Feminine Mystique and American Women at the Dawn of the 1960s.”

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