Networking

 

Why LinkedIn deserves a second look by social marketers

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Socialmedia.biz. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook, Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring.
Completely fill out your LinkedIn profile
LinkedIn makes it super-easy to dump all of the cool things you’re doing on a daily basis into your LinkedIn profile

Maybe you set up your LinkedIn profile years ago. Maybe you’re still in the same job and aren’t looking for one. Well, you should return to LinkedIn because it’s a social media platform that introduces new products, services, and access relatively often. While you probably did fill out your LinkedIn profile completely at the time, quite a few other descriptors have been added since, including things like awards, specialties, charity, details of your career, education, publications, and events in your life.

If you dig in just a little bit, you’ll see there a lot more going on. LinkedIn has bought web apps like Slideshare and Pulse so they’ve been working hard at becoming more of a social media destination, your one-stop social network for not only finding business and a job but doing your job better, staying on top of industry news, what your competitors are doing, what your clients are reading.

If you’re anything like me, you might go for more than a couple weeks without dipping a toe into your LinkedIn account (while you probably are unwilling to let an hour pass without checking in on your Facebook, Twitter, or even what your friends are passing around on Pinterest. LinkedIn is no longer a stagnant pool, it’s become much more of a community in its own right.
Download the LinkedIn app phone

phone

 

One of the reasons why you probably ignore LinkedIn is because of its ugly web mug. Download the app for Android, Apple’s iOS, Windows, or Blackberry (there’s even a special LinkedIn made for the Apple iPad). And, there’s much more for LinkedIn users via mobile: LinkedIn Contacts, an iOS app to help you keep up-to-date with everyone you’re associated with on LinkedIn, including birthdays, anniversaries, job changes, and promotions; there’s LinkedIn Pulse, a business-centric source for industry news. It’s LinkedIn’s new business newsreader (an answer to the defunct Google Reader); there’s CardMunch, a really handy iOS app you can use to scan all the business cards in your pocket and have them linked directly to your LinkedIn account.

The apps for both my iPhone 5 and my Android Google Nexus 5 are both gorgeous and allow me to easily keep up to date with all the flirting I need to do now that I have a couple sales roles — as long as I actually fire that baby up while I am on the bus, in a cab, on a line, waiting for an appointment, or just waking up, sitting with the family while they’re watching “Real Housewives” or right before I head off to bed (instead of farting around on Facebook and Twitter — and recently Pinterest — instead).

 

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Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus