The marketing buzzwords of the past few years have been all about social media. If you haven’t picked up on the craze by now, you’ve been living under a rock. A rock with no wi-fi.

Everyone is scrambling to get on the social media bandwagon. Huge corporations and small mom & pop outfits now have Facebook profiles; the easiest way to get your lost luggage back from the airline is via twitter. It’s a mad rush to find and exploit the most profitable social media platforms.

And like most gold rushes, the people who are really going to get rich are the ones selling pickaxes and bacon. Sure, a few will strike the mother lode, but the real winners here are the platforms themselves (along with the people who market to the platforms for all of those corporations and small businesses).

I’m not saying that social media is worthless. Far from it! But what I’m really saying is that the heart of marketing will always remain the same, no matter what the mechanism is. It’s still all about connection.

These are the 5 simple guidelines I use to keep myself on track:

Speak to the person, not the machine

Marketing is about connecting with the people who are, or will become, your customers. This hasn’t changed since the first sales letter was written in cuneiform on a clay tablet in Babylon.

Because behind each of those profiles, handles, and screen names is a real, live human being with the same wants, needs, passions, and desires as any human from 10, 20, or 100 years ago. Your job is to connect with them, show them that they can trust you, and then make their life better in a way that results in profit for your company. If you’re not doing that, you’re wasting your time.

 

small-red-arrow

LEARN AND READ MORE HERE

 

 

 

 

CONNECT with the AUTHOR

Kevin Harrington

Contributor

Kevin Harrington

I write about entrepreneurs, crowd funding and other tools for