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How to leverage your audience’s Instagrams, tweets, Facebook posts, blogs, Tumbls & G+s

 

Chris AbrahamIcan’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!   moranLiveTweetingSetupGear-296x300

I am not saying you shouldn’t hire a professional team for posterity, the annual reports, and your organization’s archive. But why are you time-delaying your fundraisers, events, conferences, gatherings, jamborees, and rally by hours, days, and weeks when you have all the cheap-and-accessible tools all around you to take dozens of “good enough” images real-time, allowing hundreds, thousands, and millions of friends, family, fans, and potential donors, clients, customers, attendees, and members to get a selective and well-curated peek into all the cool stuff you do every day, as it happens, live, en masse, over the course of the entire event, instead of only the tightly-edited album you may only share with your current friends and family, all in one dump, at one moment, well after the event is far in the rear view mirror?

Yes, those professionally shot 16.2 megapixel photos may well be well-lit, hi-def, perfectly posed, and color-corrected, but they’re also planned, dull, and edited down to so few images that all you’re left with are some boring photos of some random “celebrity” at a dais, some sponsors, board members, and honored guests mugging in a huddle, some glad-handing photos, and maybe a snappy of plates of rubbery chicken on linen-festooned banquet tables.
Expand your reach beyond who’s in the room

Keep the pro shooters but look to others who might be willing to live tweet, Vine, Instagram, Google+, Facebook, Pinterest, and Tumbl on your behalf, logging in to your Twitter, Vine, Instagram, Google+, Facebook, Pinterest, and Tumblr accounts before the night begins.

Alternately you can follow my advice below and get the sort of impact you need from the events that you’ve spent a lot of money and energy on already — events that could really help your brand profile in the noisy, noisy, world — but at which there are only dozens to hundreds of attendees and not the thousands-upon-thousands you’ve acquired through social media marketing across all of your social networks and social sharing platforms. Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually).
Live streaming, live-tweeting, Instagramming and Vine

2014-04-28 13.48.52When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. Strangely enough, too few people carry backup batteries for their smart phones.

My two smart phones are an Apple iPhone 5 and a Google Nexus 5. The 5 has passable battery life, the Nexus 5 dies within an hour the way I use it. As a result, I fill up two Radioshack Portable Power Banks, each with 6000mAhs, every night.2014-04-28-13.48.52-300x281

The best thing about porting around too many batteries and cables? Well, you can hook your staff and the folks who are attending up with batteries and charging cables and still have your battery needs covered as well. In fact, you might decide to buy a bunch of batteries and chargers and adapters and plugs and maybe even have a safe charging station where people can leave their poor depleted phones. If you play your cards right, half of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. No, not their camcorder, DSLR, or Canon snappy, but their smart phone, uploading their Vines, Instagrams, tweets, and Facebooks, blogs, Tumbls, and Plusses right then and there, an entire corps of paparazzi.

 

 

 

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Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus

Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus – See more at: http://socialmedia.biz/2014/05/12/enlist-the-power-of-the-crowd-for-your-next-live-event/#sthash.dhWbMrAG.dpuf
Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus or leave a comment below. – See more at: http://socialmedia.biz/2014/05/12/enlist-the-power-of-the-crowd-for-your-next-live-event/#sthash.dhWbMrAG.dpuf
Chris Abraham is a partner in Socialmedia.biz. Contact Chris via email, follow him on Twitter and Google Plus or leave a comment below. – See more at: http://socialmedia.biz/2014/05/12/enlist-the-power-of-the-crowd-for-your-next-live-event/#sthash.dhWbMrAG.dpuf