What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Do you think you could explain it in 30 seconds or less? Give it a try. We can wait …

 

explain_inbound

 

 

 

 

 

 

 

Yep, it’s harder than it sounds! The world of inbound is a big one — and its constantly growing and evolving. Industry experts are seeing things like social media engagement and remarkable content play a greater and greater role in attracting the right traffic to websites, while “faceless” corporations who neglect their potential and current customers are quickly losing ground.

And it’s not just marketers who are using the inbound methodology. While marketers continue to develop strategies to draw the most qualified visitors and contacts to their sites, sales and customer service representatives are beginning to use the inbound philosophy to close more of those qualified contacts into customers and delight them into promoters.
So what is inbound all about today — and what do you need to know to do it correctly? Regardless of whether you’re in marketing, sales, services, or another part of your organization, there are three key mantras you must know to be successful with inbound. Let’s take a look at them.

Inbound Mantra #1: The buyer is a person. Treat them like it.

 

 

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Written by Rachel Goodman Moore

Rachel is a Program Leader on the HubSpot Academy team. She leads the Certifications Program and specializes in inbound fundamentals and content creation. Connect with her on Twitter @GoodmanRE.

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