Interested in collaborating with bloggers but unsure where to start? You’re not alone. An increasing number of business owners are recognizing the value of tapping into blogger audiences: According to one Sydney Morning Herald article, sending free products to about 40 bloggers helped entrepreneur Tram Tran increase revenue by 50 percent each month. Over at Mashable is the story of a UK satchel company that “aggressively worked with fashion bloggers and prominent fashionistas, sponsoring giveaways and gifting satchels, which yielded organic buzz.” And of course there are the cold, hard statistics from Technorati Media’s 2013 Digital Influence Report, which say that bloggers have more influence on customer decisions than social networks like Facebook and Twitter.

The only problem? Just because you want to work with bloggers doesn’t mean you know how. Where do you find the right ones, for example? With so many blogs in the marketplace, how do you choose whom to contact? Then, once you find some, how do you engage with them? To help answer these questions, here are some ideas for how to find the right people to work with your brand.







About Shanna Mallon


Shanna Mallon is a writer for StraightNorth, an Internet marketing agency headquartered in Chicago. She has been writing professionally since 2004, moving from newspaper reporting and book editing to her current role as a Web copywriter and food blogger.