If you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global and impersonal and often anonymous. Plus, there’s no accountability.

persistence

At least in a bar, you can sit right next to the someone you want to meet and then just bide your time until there’s a lull in the noise or you can catch an eye. The Internet’s just not like that. Social media is loud and tends to be an insider’s club. We resonate with people we already know, be it in our in-boxes, our rivers of news, or our walls, we tend to tune out unknowns. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services, too.

 

 

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In order to score the digits in content marketing, you need three things: confidence, conviction, and stay-with-it-ness. One of the reasons why people are so coy online when it comes to engaging folks online about brands, promotions, events, products, and services is because they feel like they’re in some way doing something that’s dodgy. That selling is an ignoble pursuit. That what you’re doing – engaging people online in order to have them read, share, write, review, and buy – is sleazy and that what you’re pushing is snake oil.

When singles talk about being attracted to confidence, what they’re saying is that they’re attracted to transparency and authenticity. Confidence conveys a deep belief that what you’re pitching has integrity, be it yourself, when it comes to the art of seduction, or your brand, when it comes to the art of content marketing. Like the dweeb approaching the supermodel, it’s not that nice guys finish last, it’s that folks who don’t really believe they belong doing what they’re doing, pitching what they’re pitching, saying what they’re saying, and being what they purport to be, finish last.

 

women-in-bar-rejecting-a-man-300x199

women-in-bar-rejecting-a-man What separates winning content marketing campaigns from the losers? Persistence. From my experience, too many new media marketing campaigns lack bravery, boldness, confidence, and persistence. They do the messaging equivalent of “ahem, excuse me, if you would be so kind, ahem, I don’t mean to bother you or anything, ahem” rather than “hello, my name is Chris Abraham, damned glad to meet you.”

 

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Blog: Chrisabraham.com
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Blog: Chrisabraham.com
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