Photo credit: Sean MacEntee

Photo credit: Sean MacEntee

Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue.

What do the numbers tell us about the importance of SEO?

  • 54% of people come to a website from a search engine (source: Forrester)
  • 94% of search engine users click on organic search results (source: Search Engine Watch)
  • 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO)

So what are you waiting for? Here are 11 tips and tools to jump-start your SEO.

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About the author


  • Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.Rob has been recognized by the American Marketing Association for building billion dollar businesses multiple times. He has developed game changing consumer relationship platforms that have propelled brands from Abbott, Coca-Cola, Johnson & Johnson, MasterCard and Pfizer to market leadership.

    His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.

    Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI. He also speaks at industry conferences and hold workshops on social media. Rob is a graduate of Colby College in Waterville, Maine.