busnessmen with the right mobile mindsetMobile has become a key ingredient in the integration of business and technology. If designed and delivered effectively, it provides unparalleled convenience, speed, and ease of use.

However, having the right mobile mindset is a prerequisite if you’re going to drive growth and profitability through the use of mobile solutions.

In its simplest and purest form, I define it this way:

Mobile mindset is the framework that enables organizations of all sizes to deliver the power of mobile through innovation and without disruption to the business.

Regardless of the size or the scope of the mobile engagement, a mobile mindset applies to all facets of user interactions and must be embraced by everyone involved, from developers to leadership.