By Chris Abraham

Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual, agency, with upwards of 40 active staffers, for five years, it is this: the moment I didn’t treat my client like my number one Valentine is the moment I got dumped. I don’t mean to burst your bubble, but your clients don’t choose you exclusively because of your mad skills. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend.

We spend upwards of 16-hours-a-day working

We’re all overworked, overwrought, and lonely — and so are our clients. If you’re not spending a lot of your time checking in, catching up, and keeping up with your clients as if they were your boyfriend, girlfriend, or best chum, you’re going to get dumped — especially if you’re not the only game in town.

Your clients may very well spend more time with you than your spouse, so you had better be compatible — the chemistry needs to be there, for sure — but even if it’s not innate — even if there’s no initial love-connection — you can earn it.