I came across a very interesting blog which you may find useful in your endeavor to promote your business, give it a read very useful information.

Blog Marketing Strategy: 7 Steps to Social SEO Success  ~  By Lee Odden                                    At BlogWorld Expo in New York this week I presented a session about Dominating Your Niche with Social Content and SEO.  It was crammed with information and I know there are many online marketers looking for practical advice on business blogging and blog marketing that didn’t attend.  Based on the blog marketing we do here at Top Rank Online Marketing Blog and in the consulting that I do, here are  7 practical steps online marketers can take for social media and SEO success with a blog.

All marketing efforts should start with a goal and means for measuring success, so I do not get into specifics on those tasks in this list, but focus more on the content and promotion.
Continue here:
http://www.toprankblog.com/2011/05/blog-marketing-strategy-7-steps/